Chris Roberts is the founder of Engaged Marketing, a boutique strategic marketing consultancy which utilises cutting-edge strategies and instruments to create engaging advertising, engaged staff and ultimately engaged customers. Engaged Marketing services a diverse range of clientele from the Performing Arts through to the Financial sector and Pharmaceuticals industry both within Australia and internationally.
Chris has over 20 years experience in Sales and Marketing and prior to founding Engaged Marketing Chris held the following positions:
- Marketing management of major product portfolios at Telstra & Suncorp-Metway
- Leadership within Suncorp-Metway (now Suncorp) on customer management initiatives resulting in a dramatic increase in cross selling within the organisation.
- Head of marketing and communications Energex - Led brand recovery strategy resulting in ENERGEX being assessed independently via research as the strongest energy brand in Australia
Throughout his career Chris has achieved record sales, margin and market share results via innovative marketing strategies which have always been based on strong customer insight and frontline staff engagement.
Chris has presented at forums and seminars in Australia and in Europe. In addition he has been a guest lecturer at the University of Queensland and at the Advertising Federation of Australia. Presentation topics have included brand, CRM, segmentation, consumer behaviour, customer experience and the importance of aligning brand, culture and customer experience.
Chris is a Certified Net Promoter® Associate and successfully completed the Net Promoter® Customer Loyalty Certification in Miami in early 2008.
