23 June - 27 June 2008
Key benefits
Through attending this course, participants will be able to:
- Engage with leading edge ideas, tools and practices for strategic marketing, branding, communication and customer service
- Be able to apply marketing principles to today's business environment to engage internal and external stakeholders
- Explore as 'Marketers' how they can create a longer-term focus and make a significant impact on their organisations outcomes, aligning the Marketing Development Plan with the needs of the business culture
- Learn how successful marketing effectively engages others in strategic action
- Discover the keys to successful marketing planning leading to transformational change
- Formulate practical ideas, models and tools of strategic marketing, branding, communication and customer service which will help participants examine their development as a marketing leader.
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Course Outline
View course outline
Presenter
Professor Janet McColl-Kennedy
Professor Janet McColl-Kennedy, Director of Research and Professor of Marketing at UQ Business School, is internationally recognised for her work in (1) service recovery, and (2) the interface between the service provider, manager and their customers. She is published in the top journals in her field. Professor McColl-Kennedy consults regularly to industry and government. She specialises in assisting organisations with customer service, service recovery, emotions, marketing plans, carrying out market research and developing workable solutions to customer-focused problems.
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Who should attend
Middle to senior managers who are keen to develop knowledge and skill sets in strategic marketing to enhance customer satisfaction and assist you to achieve your business goals.
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Venue
This course will be delivered at UQ Business School Downtown, Level 19, Central Plaza One, 345 Queen Street, Brisbane.
This premier UQ Business School location is in the heart of the Brisbane CBD and is equipped with state-of-the-art teaching and learning facilities.
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Credit towards UQBS postgraduate students
Students enrolled in the Graduate Certificate in Executive Leadership may apply to undertake this course for credit towards their postgraduate studies. This course is equivalent to MGTS7708 - The Business of Marketing. Students wishing to gain credit must undertake all items of assessment. Please contact UQBS Student Administration via email: postgrad_enquiries@business.uq.edu.au to confirm your eligibility and to seek approval to obtain a credit prior to enrolling in the course. All other UQBS postgraduate students interested in enrolling in this course for credit, should contact UQBS Student Administration.
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Assessment
Course assessment information will be available soon.
Please note all participants are required to complete a number of non-assessable items and are issued with a participation certificate upon completion of all non-assessable items.
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Investment
$3,950* Fee includes tuition, course materials, morning tea, lunch and afternoon tea each day and a formal dinner on Thursday evening.
*10% Early Bird Discount applies on or before 19 May 2008
- Please note, GST does not apply to Executive Education courses.
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How to register
Register online or download the Registration form (PDF)
For further information contact UQBS Executive Education, telephone (07) 3346 7105 / 7115 or e-mail execed@business.uq.edu.au.
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Course brochure
Download the course brochure (PDF)
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