Dr Leonard (Len) COOTE
Contact
Positions Held
Associate Professor
Cluster Leader for Marketing
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
Queensland University of Technology |
Marketing and applied statistics |
1999 |
| BBus (Hons 1) |
Queensland University of Technology |
Marketing science |
1993 |
Memberships
- Australia New Zealand Marketing Academy (ANZMAC)
- Australian Marketing Institute
- American Marketing Association (AMA)
- INFORMS Marketing Science
Major Research Grants
| Year |
Title of Grant |
Granting Agency |
Amount |
| 2008-10 |
Australian Research Council (ARC) Discovery Project "Latent Variable Modelling of Discrete Choice Experiments" joint with Jordan Louviere (UTS) and Campbell Rungie (UniSA) |
ARC Discovery Project |
249,000 |
| 2005-06 |
ARC Linkage Project "Internet Companies and Consumer Behaviour" joint with B. Cornwell (UQ) |
ARC Linkage Project |
214,000 |
Field of Current Research
| Title of Research Area |
Brief Description |
| Marketing Methods and Models |
The world is becoming increasingly quantitative, with many potential applications of quantitative methods and models to marketing problems. A focal point of interest is the application of latent variable models to choice problems (including consumers' preferences for carbon reduction strategies). |
| Brands and Consumer Behaviour |
The role of brands in consumer behaviour is becoming increasingly important. Specific areas of interest include consumer identification and brands as signals. Research in these areas has the potential to contribute much to our understanding of consumer behaviour and choice. |
| Relationship Management |
Relationships are ubiquitous in marketing and the field of relationship management is concerned primarily with the initiation, maintenance and termination of relationships. A specific topic of interest is the development of "relational norms" (trust, commitment) in business and industrial marketing relationships. |
Publications
Journal Publications
- Perry, Chadwick R., Angèle L. Cavaye, and Leonard V. Coote (2002), "Technical and Social Bonds Within Business-to-Business Relationships," Journal of Business and Industrial Marketing, 17 (1), 75-88.
- Coote, Leonard V., Edward J. Forrest, and Terence W. Tam (2003), "An Investigation Into Commitment in Non-Western Industrial Marketing Relationships," Industrial Marketing Management, 32 (7), pp. 595-604.
- Coote, Leonard V., Evan Price, and Anna-Lena Ackfeldt (2004), "Antecedents of Goal Congruence in Retail-Service Settings," Journal of Services Marketing, 18 (7), 547-559.
- Ackfeldt, Anna-Lena and Leonard V. Coote (2005), "A Study of Organizational Citizenship Behavior in a Retail Setting," Journal of Business Research, 58 (2), 151-159.
- Cornwell, T. Bettina and Leonard V. Coote (2005), "Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intent," Journal of Business Research, 58 (3), 268-276.
- Czafrann, Ali, T. Bettina Cornwell, Doan Nguyen, and Leonard V. Coote (2006), "Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-Linked Marketing Context," International Journal of Sports Marketing and Sponsorship, 7 (2), 115-124.
- Stephen, Andrew T. and Leonard V. Coote (2007), "Interfirm Behavior and Goal Alignment in Relational Exchanges," Journal of Business Research, 60 (4), 285-295.
- Russell-Bennett, Rebekah, Janet R. McColl-Kennedy, and Leonard V. Coote (2007), "Involvement, Satisfaction, and Brand Loyalty in a Small Business Services Setting," Journal of Business Research, 60 (12), 1253-1260.
Conference Presentations
- 1998 Australia New Zealand Marketing Academy (ANZMAC)
- 1999 University of Queensland
- 2000 Australia New Zealand Marketing Academy (ANZMAC)
- 2003 AMA Summer Educators' Conference
- 2004 AMA Summer Educators' Conference
- 2005 AMA Winter Educators' Conference
- 2005 AMA Summer Educators' Conference
- 2005 University of Technology Sydney (UTS)
- 2006 INFORMS Marketing Science
- 2006 AMA Summer Educators' Conference
- 2006 University of Technology Sydney (UTS)
- 2007 European Marketing Academy Conference (EMAC)
- 2007 INFORMS Marketing Science
- 2007 AMA Summer Educators' Conference
- 2008 INFORMS Marketing Science
- 2008 University of Technology Sydney (UTS)
- 2008 UniSA
Research Interests
Academic Cluster
Marketing
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