Dr Ravi PAPPU
Contact
Positions Held
Senior Lecturer in Marketing
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
University of New England |
Marketing |
2003 |
| GradCertHigherEd |
University of New England |
Higher Education |
2001 |
| PGDipMktg (Dist) |
University of Waikato |
Marketing |
1999 |
| MBA (Dist) |
University of Waikato |
Marketing |
1997 |
| BTech (Class 1, Dist) |
JNTU, India |
Mechanical Engineering |
1986 |
Memberships
- Academy of Marketing Science
- Australian and New Zealand Marketing Academy
Major Research Grants
| Year |
Title of Grant |
Granting Agency |
Amount |
| 2009 |
Early Career Research Grant |
The University of Queensland |
14,292 |
| 2008-2009 |
Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes (with Dr TB Cornwell, Dr K Doherty and Mr DA Cavalchini) |
ARC Linkage |
56,058 |
| 2006 |
New Staff Grant |
The University of Queensland |
12,000 |
Field of Current Research
| Title of Research Area |
Brief Description |
| Brand Equity |
Measurement of the value consumers associate with a brand name; Impact of the retail outlet on brand equity; Brand innovativeness and brand equity; Sponsorship and brand equity; Celebrity endorsement and brand equity; Consumer innovativeness and brand equity; Brand equity of charity brands, and Retailer brand equity. |
| Country-of-origin effects |
Country-of-origin and brand equity and Country brand equity. |
Publications
Refereed Journal Articles
- Spry, Amanda, Ravi Pappu and Bettina Cornwell (Forthcoming), "Celebrity Endorsement, Brand Credibility and Brand Equity," European Journal of Marketing.
- Pappu, Ravi and Pascale Quester (2008), "Does brand equity vary between department stores and clothing stores? Results of an empirical investigation", Journal of Product & Brand Management. Vol. 17, No. 7, pp. 425-435.
- Pappu, Ravi, Pascale Quester and Ray W. Cooksey (2007), "Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing", Journal of International Business Studies, Vol. 38, No. 5, pp726-745.
- Pappu, Ravi and Pascale Quester (2006), "Examining the Dimensionality of Retailer Equity: Improving the Measurement-Empirical Evidence", Journal of Retailing and Consumer Services, Vol.13, No.5, pp.317-329.
- Pappu, Ravi, Pascale Quester and Ray W. Cooksey (2006), "Consumer-based Brand Equity and Country-of-Origin relationships: Some Empirical Evidence", European Journal of Marketing, Vol.15, No 5/6, pp.696-717.
- Pappu, Ravi, Pascale Quester and Ray W. Cooksey (2005), "Consumer-based Brand Equity: Improving the Measurement - Empirical Evidence", Journal of Product & Brand Management, Vol.14, No.3, pp.143-154.
- Pappu, Ravi (2004), "Why do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia", Journal of Marketing Education, Vol.26, No.1, pp.31-41.
Refereed Conference Papers
- Ravi's work has been accepted for presentation/publication at conferences such as
Academy of Marketing (1999)
ANZMAC (1998, 1999, 2000)
AMA (2000, 2008)
Marketing Science (2000)
World Marketing Science (2005)
Teaching
Distinctions
- 2009 Outstanding Reviewer of the Year Award (Asia Pacific Journal of Marketing & Logistics)
- 2006 UQ Business School Excellence Award for Research Merit
- 2000 Best Paper Award in the Marketing Research Track, Summer AMA (with Ashish Sinha and Peter Pokowski Leszeczyc)
- 2000 University of Adelaide Doctoral Scholarship
- 1998 Highly Commended Paper, ANZMAC Doctoral Colloquium
- 1997 University of Waikato Masters Scholarship
Research Interests
Academic Cluster
Marketing
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