Yunxia Zhu

Dr Yunxia ZHU

Contact

Positions Held

Senior Lecturer in Strategy

Academic Qualifications

Memberships

• Scientific Committee of the International Association for Multicultural Discourse
• Research Committee, the Association for Business Communication
• Association for Business Communication
• International Association for Multicultural Discourse

Major Research Grants

Field of Current Research

Publications

Books And Monographs

• Zhu, Y. (2005). Written Communication across Cultures: A Sociocognitive Perspective on Business Genres. Volume in Pragmatics & Beyond Series. Amsterdam: John Benjamins. Winner of the Distinguished Publication Award, Association for Business Communication, 2006
• Zhu, Y. (1999). Business Communication in China. New York: Nova Science Publishers, Inc.

Special Issues Editorship

• Zhu, Y., & Hildebrant (2007). Special Issue for Journal of Asian Pacific Communication, 17(1).
• Zhu. Y., & Ulijn, J. (2005). Special Issue for Cross Cultural Management: An International Journal, (12).
• Zhu, Y., (2004). New Light on Communication. Special Issue for Journal of New Zealand Communication, 5(1) & 5(2).

Book Chapters

• Zhu, Y., & Li, L. (2008). Business Discourse in China. In F. Bargiela-Chiappini (Ed). The Handbook of Business Discourse. Edinburgh: Edinburgh University Press.
• Zhu, Y. (2008). Exploring the Relationship between Culture, Communication and Entrepreneurship in New Zealand. In Leo-Paul, D. (Ed.), Handbook of Research on Ethnicity Minority Entrepreneurship, pp. 720-728, Cheltenham, UK: Edward Elgar.
• Zhu, Y. (2006). Cross Cultural Genre Study: A Dual Perspective. In J. C. Palmer-Silveira, M. F. Ruiz-Garrido & I. Fortanet-Gomez (Eds.). Intercultural and In Intercultural and International Business Communication, pp. 181-195. Bern: Perter Lang.
• Zhu, Y. (2005). Effective Communication in Chinese Business Fax Writing. In F. Bargiela (Ed.), Asian Business Discourse. Berlin: Peter Lang.
• Zhu, Y., & Sun, Z. (2004). Communication Barriers to Negotiation:
• Encountering Chinese in Cross-Cultural Business Meetings. In H. Slavik (Ed.), Intercultural Communication and Diplomacy, pp. 207 - 221. Malta and Geneva: DiploFundations Press, ISBN: 99932-53-08-1.
• Zhu, Y. (2004). An Intercultural Model for Diplomacy Training in New Zealand. In H. Slavik (Ed.), Intercultural Communication and Diplomacy, pp. 417- 429. Malta and Geneva: DiploFundations Press.
• Zhu, Y. (2003). Examining the Marketing Strategies Employed by Chinese Sales Letters. In Ilan Alon (Ed.), Chinese Economic Transition and International Marketing Strategy, pp. 96-109. New York: Greenwood Publishing.
• Zhu, Y., & Hildebrandt, H. (2002). Linguistic and Rhetorical Foundations of Modern Business Communication. In A. Satzger & G. Poccini (Eds.). International Perspectives on Business Communication: From Past Approaches to Future Trends, pp. 157-170. Berlin: Peter Lang.
• Zhu, Y. (2002). Genre Change in the Historical Development of Sales Invitations. In C. Candlin (Ed.). Research and Practice in Professional Discourse, 663-684. Hong Kong: City University of Hong Kong Press.
• Zhu, Y., & Jacquie H. (2001). Intercultural Inexperience. In Glenda Crosling and Helen Lentell (Eds). Student Learning Support: Case Studies from Higher Education, pp. 49-56. London: Kogan Page.
• Zhu, Y. (2001). Emergence of Sales Letters in Mainland China: A Look at Genre Evolution. In Allwood, J. and B. Dorriots (Eds.), Intercultural communication: Business and the Internet, Papers in Anthropological Linguistics 27, pp191-210. Göteborg: Göteborg University Press.
• Zhu, Y. (1997). Native Speakers' Attitude towards Sales Letters and the Implications for Teaching Modern Standard Chinese, in Golebiowski, Z. and Borland, H. (Eds.). Academic Communication across Disciplines and Cultures, pp. 272-283. Melbourne: Victoria University of Technology Press.

Published Refereed Journal Articles

• Zhu, Y. (In Press). Managing business relationships in New Zealand and China: A semantic perspective. Management International Review.
• Zhu, Y. (In Press). Philosophical underpinnings for equilibrium of values and implications for management education. Academy of Management Learning and Education.
• Zhu, Y. (In Press). Confucian ethics exhibited in Chinese marketing communication: A discourse approach. Journal of Business Ethics.
• Zhu, Y. (2008). Revisiting relevant approaches for the study of language and intercultural communication. International Journal of English Studies, 8(2), 25-42.
• Zhu, Y. (2008). New Zealand and Chinese managers' reflections on language use in business settings: Implications for intercultural language training. Language and Intercultural Communication, 8(1), 51-69.
• Zhu, Y. (2008). From cultural adaptation to cross-cultural discursive competence. Discourse and Communication, 2(2), 185-205.
• Zhu, Y., & Wang, B. (2008). The impact of communication and ethnicity on entrepreneurial success and education. International Journal of Business and Globalisation, 2(3), 265 - 274.
• Zhang, A. M., Zhu, Y., & Hildebrandt, H. (In Press). Enterprise networking websites and Organizational Communication in Australia. Business Communication Quarterly.
• Zhu, Y., McKenna, B., & Sun, Z. (2007). Negotiating with Chinese: Success of initial meetings is the key. Cross Cultural Management: An International Journal, 14(4), 354-364.
• Zhu, Y. (2007). Do cultural values shape employee receptivity to leadership styles?
• Research Brief, Academy of Management Perspectives, 21(3), 89-90.
• Zhu, Y., & Zhang, A.M. (2007). Understanding guanxi (connections) through business leaders' perspectives. Business Communication Quarterly, 70(3), 385-389.
• Cooke, D., Brown, P., & Zhu, Y. (2007). Power discourse, communication and the L2 worker. Journal of Asian Pacific Communication, 17(1), 83-103.
• Zhu, Y., & Hildebrandt, H. W. (2007). Culture, contexts, and communication in mulitcultural Australia and New Zealand: An introduction. Journal of Asian Pacific Communication, 17(1), 1-9.
• Zhu, Y. (2007). Using authentic cross cultural dialogues to encourage international students' participation in tutorial activities. Business Communication Quarterly, 70(1), 43-47.
• Zhu, Y., Nel, P. & Bhat, R. (2006). A cross cultural study of communication strategies for building business relationships. International Journal of Cross-Cultural Management, 6(3), 319-341.
• Zhu, Y. (2006). Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students. IRAL (International Review of Applied Linguistics), 44(3), 265-285.
• Ulijn, J., Rutkowski, A. F., Kumar, R., & Zhu, Y. (2005). Patterns of feelings in face-to-face negotiation: A Sino-Dutch pilot study. Cross Cultural Management: An International Journal, 15(3), 103-118.
• Zhu, Y., Gareis, E., O'Keefe-Bazzoni, J. & Rolland, D. (2005). A collaborative online project between New Zealand and New York. Business Communication Quarterly, 68, (1), 81-96.

• Zhu, Y., Frederick, H. & Walker, V. (2004), Communicating entrepreneurship and ethnicity in New Zealand. International Journal of Entrepreneurship and Small Business (IJESB), 1 (3/4), 273 - 279.
• Zhu, Y., & Cruickshank, P. (2004). New vistas in New Zealand Communication research. New Zealand Journal of Communication.
• Zhu, Y. (2004). Intercultural training for organizations - The synergistic approach. Development and Learning in Organizations: An International Journal, 18(1), 9-11.
• Zhu, Y. (2004). Revisiting relevant approaches for the studying of language and intercultural communication. Intercultural Communication, ISSN 1404-1634 http://www.immi.se/intercultural/
• Bargiela-Chiappini, F., Bulow-Moller, A. M., Nickerson, K., Poncini, G., & Zhu, Y. (2003). Research column on intercultural business communication. Business Communication Quarterly, 66(3), 73-96.
• Zhu, Y., & Hildebrandt, H. (2003). Greek and Chinese classical rhetoric?The root of cultural differences in marketing communication. Asia Pacific Journal of Marketing & Logistics, 14(4), 89-114.
• Zhu, Y., & Rolland, D. (2002). Synergy building through integration in business communication. Journal of New Zealand Communication, 3(1), 2-10.
• Zhu, Y. (2002). Proposing an ethnographic approach to teaching business Chinese. The Electronic Journal of the Asian Studies Association of Australia, 3, http://www.arts.unsw.edu.au/languages/asaa_ejournal
• Zhu, Y. (2001). Teaching sales invitations a new professional genre in business Chinese. Global Business Languages, 6, 140-154.
• Zhu, Y. (2001). Using a knowledge-based approach to help develop student
• intercultural competence in industry. Business Communication Quarterly, 64(3), 102-109.
• Zhu, Y. (2001). Comparing English and Chinese persuasive strategies in trade fair invitations: A sociocognitive approach. Document Design, 2(1), 2-17.
• Zhu, Y. (2000). Business writing in Mainland China. Intercultural Communication, 3, http://www.imm.se/intercultural/.
• Zhu, Y. (2000). Helping build knowledge structures in teaching cross-cultural sales genres. Business Communication Quarterly, 63(4), 49-58.
• Zhu, Y. (2000). Structural moves reflected in English and Chinese sales letters. Discourse Studies, 2(4), 525-548.
• Zhu, Y. (2000). Rhetorical moves in Chinese sales genres, 1949 to the present. The Journal of Business Communication, 37(2), 156-172.
• Zhu, Y., & Thompson, P. (2000). Invitation or sexual harassment? An analysis of an intercultural communication breakdown. M/C - A Journal of Media and Culture, 3(4), http://www.media-culture.org.au/0008/invitation.html.
• Zhu, Y. (1999). Genre dynamics exhibited in the development of sales
• 'tongzhi' (circulars). Text, 19(2), 281-306.
• Zhu, Y. (1998). Using a combined approach to teach Chinese business writing. Australian Review of Applied Linguistics, 21(4), 45-60.
• Zhu, Y. (1997). A rhetorical analysis of Chinese sales letters. Text, 17(4), 543-566.
• Zhu, Y. (1997). An examination of the native speakers' understanding of the communicative purposes of a written genre of Modern Standard Chinese. Australian Review of Applied Linguistics. 20(1), 133-149.

Published Refereed Conference Papers And Subsequent Abstracts

• Hildebrandt, H., & Zhu, Y. (2007). Some Philosophical Underpinnings for Communication: Eastern and Western Foundations as seen in Commonplace Principles. Proceedings of the 72nd Association for Business Communication Convention. http://www.businesscommunication.org/conventions/documents/ProceedingsAuthors_Kit.doc
• Zhu, Y. (2007). Relational Empathy: The Underpinning for the Success of Negotiating with the Chinese. The proceedings of the Australia-China International Business Research Conference, Beijing University, Sept 22-24, China.
• Zhu, Y. (2007). Developing a Theoretical Framework to Measure Cross-Cultural Discursive Competence in Business Communication. Proceedings of the 19th Biennial Conference 27-31 July, 2007, Queensland University of Technology, Brisbane Australia
• Zhu, Y., Bhat, R. & Nel, P. (2004). Developing Business Relationships in Collectivistic Societies. Proceedings of the 18th Annual Conference of the Australian and New Zealand Academy of Management, Dec 8-11, Dunedin, New Zealand.
• Zhu, Y. (2003). What's Missing in our Training of Intercultural Communication? Proceedings of ANACA Conference, Queensland University of Technology, Brisbane, Australia, July 9-11, edited by C. Hatcher, T. Flew & J. Jacobs: http://www.bgsb.qut.edu.au/conferences/ANZCA03/Proceedings/default.htm
• Zhu, Y. (2003). Incorporating Persuasive Orientations into the Cross-Cultural Study Comparing Persuasive Orientations. Proceedings of the 8th Cross Cultural Research Conof Genres. KD2 Proceedings: Speculating on Disciplinary Futures. Edited by Nigel, B & Benson, P. http://ec.hku.hk/kd2proc/proceedings/fullpaper/Theme7FullPapers/ZhuYunxia.pdf
• Zhu, Y., & Hildebrandt, H. (2001). Culture and Classical Rhetoric: edited by Scott, M. Smith, Turtle Bay, Hawaii, December 12-15. Website: http://marketing.byu.edu
• Zhu, Y. (1996). An Analysis of 'Tongzhi' or 'Circular Letter' Genre in Chinese Business Communication, in Institute of Language and Culture for Rural Development (Eds.), Pan-Asiatic Linguistics: Proceedings of the Fourth International Symposium on Language and Linguistics 4, 1369-1398. Thailand: Mahidol University.

Book Reviews

• Zhu, Y. (2006). Intercultural conversations, by W. Cheng. Journal of Asian Pacific Communication, 16(1), 154-158.
• Zhu, Y. (2003). Managerial communication: Bridging theory and practice by Charles E. Beck. Business Communication Quarterly, 66(4), 127-131.
• Zhu, Y. (2002). Interpreting cultural differences by Margaret McLaren. Business Communication Quarterly, 65(4), 130-134.

Working Papers

• Hildebrandt, H, & Zhu, Y. (2007). Philosophical Underpinnings for Communication: Eastern and Western Foundations as seen in Commonplace Principles. University of Michigan Working Paper Series.
• Hildenbrandt, H., & Zhu, Y. (2002). Chinese and Greek Rhetorical Theory. University of Michigan Working Paper Series.
• Zhu, Y. (2002). Will and power: Towards radical intercultural communication research by Shi Xu & John Wilson. The Intercultural Academy. http://www.dialogin.com

Keynote And Distinguished Addresses

• Zhu, Y. (2007). Intercultural Business Communication: Building Intercultural Alliances is the Key. Asian Pacific Communication Conference, January 7-9, University of Hawaii, USA.
• Zhu, Y., & Frederick, H. (2004). Intercultural Aspects of Business and Entrepreneurship: Case studies of Maori, Pakeha and Chinese in New Zealand. Invited paper presented at the Asian Pacific Communication Association and World Association Joint Conference. Palm Desert, California, United States, August 5-7.
• Zhu, Y. (2003). Cross-Cultural Genre Knowledge and Essay Writing for Economics. Keynote speech delivered at the Tenth Annual Teaching Economics Conference -Diversity in Teaching and Learning. June 30-July 2, Auckland University of Technology.
• Zhu, Y. (2003). Revisiting the Feasibility of Using Cultural Patterns for Diplomacy Training in New Zealand. International conference of intercultural communication and diplomacy, Feb 20-23, Malta.
• Zhu, Y. (1999). Cross-Cultural Issues in Written Communication in Corporate Texts. New Zealand Technical Writers' Association (NZTWA) Conference. August, 12-13 Auckland.

Distinctions

• 2006 Distinguished Publication Award, Association for Business Communication
• 2003 Research Fellowship, Unitec, New Zealand
• 2002 Award for Research Excellence, Unitec, New Zealand
• 2000 Award for Research Excellence, Unitec, New Zealand
• 1993 Postgraduate Scholarship, the Australian National University
• 1994-1998 PhD Fellowship, the Australian National University

Research Interests

• Knowledge In Organisations

Academic Cluster

Strategy