Q: Why should I care about research?
A: Because it's one of the keys to quality teaching.
Academics who engage in research bring the latest findings into the classroom - long before it is disseminated to the world through publication in academic and professional publications.
Research is mostly conducted in association with or for business and industry. So researchers have to understand the contemporary business environment and be aware of current and emerging issues for organisations.
Research findings are also fed back to business and industry through consulting - completing the teaching-research-consulting loop that operates in the world's best business schools.
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