Book
Baladi, Joseph (2011). The Brutal Truth About Asian Branding And How to Break the Vicious Cycle. Singapore: Wiley-Blackwell.
Journal Article
Faff, Robert W., Baladi, Joseph, Buce, Daniela, Du Plessis, Graham, Du Plessis, Carol, Dwyer, Bruce, Honey, Karina, Melton, Dirk, Oktaviani, Fitri, Shen, Suqin, Steele, Laura, Suhodo, Diah, Tanner, Mark, Unger, Corinne, Wong, Sabrina, Xu, Jessica Jia and Zou, Sarine (2017). Fantasy Pitching IV: Batman, Donald Duck, Fast Food, Superpowers, Self-Determination. SSRN Electronic Journal. doi: 10.2139/ssrn.2939489