Should advertisers use different positioning messages to promote the same product to different audiences? And if so, could there be a backlash if one group sees an advert targeted at another? New research has cast light on this marketing dilemma.

Managers trying to encourage their team to ‘do more with less’ sometimes overstep the mark. But when do high-pressure demands turn into abuse – and why do staff differ so markedly in their reactions to it? And how can managers trying to improve performance avoid being seen as bullies?

Property expert Associate Professor Clive Warren explains the underlying factors affecting the property market and answers the question everyone is asking.

Professional networking sites are undoubtedly a great way to stay in touch with business contacts, former colleagues and uni mates, but how essential are they to the job application process? Are the days of the paper résumé numbered? And what’s an online peer endorsement worth? As LinkedIn turns 10, we ask: is the résumé dead?

In our third issue of Momentum, we challenge business to consider: ‘What’s next?’
At UQ Business School, it’s not merely a question, it‘s our strategic position.

To fuel the innovation process, you need a whole stack of ideas, some great, some just worth a try. We ask businesses how they capture the great ideas floating in and around their organisations and turn them into small steps to better business or game changing innovations.

Competition among not-for-profits is tough. Success can depend on a strong brand, smart marketing and transparent corporate governance, as much as it does in any commercial business. But it's not enough to earn a great name. You have to keep it. Surf Life Saving Australia is learning tough lessons, the hard way.

How can general practice be managed to deliver bang-for-health-dollar-buck to the government, healthcare outcomes for patients and a respectable ROI for the business?
UQ Business School's Dr Robyn King considers which management systems bring efficient business practice to general practice.

Your cultural background may determine how you react to bad customer service, suggests a study led by UQ Business School and conducted across the US, Australia, Thailand and China. Companies seeking to expand internationally, beware, one culture's polite complaint can be another culture's outraged outburst.