Momentum

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  • It used to be ‘Show me your friends, and I’ll tell you who you are’, now it’s the ads targeted to your demographic, your location and your recent status updates that tell most about you. Big data is the DNA of consumer behaviour. We look behind the hype for what it means to your business.
  • ‘Two-speed economy’ has become a bit of a business catch phrase, some might say cliché. We talk to 20 leaders about what it means to their businesses.
  • Celebrities have been walking off the movie set and the sports field to help promote brands for decades. Dr Ravi Pappu of UQ Business School argues that research now shows there are measurable benefits in brand credibility to linking your name to a rising star.
  • Cash flow and customers – your business needs both. But in times of rapid change, just about everything else is up for grabs. What business skills will keep your company relevant? What are the capabilities of Business 3.0?
    Five UQ Business School thought leaders give their take on core capabilities for competitive corporations.

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