Momentum

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  • Should advertisers use different positioning messages to promote the same product to different audiences? And if so, could there be a backlash if one group sees an advert targeted at another? New research has cast light on this marketing dilemma.
  • How can a small firm with a second-rate product challenge big business and end up dominating the market? Disruption - the concept often used to explain such shifts - is now at the centre of a heated debate.
  • Natural disasters can have a devastating effect on tourism. However Australia’s experience with flooding and bushfires has provided some valuable lessons on how destinations can recover after a crisis.
  • A growing number of business professionals are seeking a career in charities or social enterprise but they are often unprepared for the culture clash. Here’s what you need to know to make a smooth transition.
  • Stress in the workplace costs businesses millions of dollars each year. Now research is casting light on why some people are better at dealing with it, and how we can train others to become more resilient.
  • A new report which reveals the reasons for the fall in mining productivity holds some valuable insights for other sectors.

  • In our third issue of Momentum, we challenge business to consider: ‘What’s next?’
    At UQ Business School, it’s not merely a question, it‘s our strategic position.
  • To fuel the innovation process, you need a whole stack of ideas, some great, some just worth a try. We ask businesses how they capture the great ideas floating in and around their organisations and turn them into small steps to better business or game changing innovations.
  • Competition among not-for-profits is tough. Success can depend on a strong brand, smart marketing and transparent corporate governance, as much as it does in any commercial business. But it's not enough to earn a great name. You have to keep it. Surf Life Saving Australia is learning tough lessons, the hard way.

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