As the ‘experience economy’ gathers pace, The University of Queensland (UQ) Business School tourism experts Dr Karen Hughes and Associate Professor David Solnet explain what businesses can learn from Disney’s approach to welcoming thousands of visitors into their theme parks every day.
The view from Wall Street: Cryptocurrencies are here to stay, but the future of the technology may not reflect the disruptive vision of its founders, say UQ Business School Honorary Fellow, Dr Rand Low and alumnus, Emeritus Professor Terry Marsh.
Market segmentation is behind the success of some of the world’s leading brands. Now a new book outlines how other businesses can benefit from the same approach.