Researcher biography

Kumar Rakesh Ranjan is a Senior Lecturer in Marketing at the School of Business, University of Queensland.

His research is focused on performance of frontline employees and salesforce, service interaction, co-creation of value, e-WoM and Social Media. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Business Research, Journal of Interactive Marketing, Rutgers Business Review, European Journal of Marketing, Industrial Marketing Management, and Journal of International Management.

Rakesh has taught courses such as Marketing Management, Marketing Research, Sales and Distribution Management, Consumer Behavior, Integrated Marketing Communication, and Research Methods across the MBA, EMBA, and Doctoral Programs. His teaching cases have been published and distributed by Ivey, and HBS/IIM Bangalore.

He has also been involved in training of Sales and Marketing executives from public sector enterprises (e.g., Thermal power, Oil companies, Department of Post) as well as private sector enterprises (e.g., Insurance and Finance, Pharmaceutical, Information Technology, and FMCG).

Rakesh did his FPM (~PhD) in 2014 from the Indian Institute of Management Bangalore. Prior to joining UQ, he worked at IIM Trichy and IIM Calcutta as an Assistant Professor. He has worked in the industry in Sales and Marketing roles with organizations such as AMUL, Godrej Ltd. and WIPRO Ltd.