Dr Kumar Ranjan
Honorary Senior Lecturer
School of Business
Room 428, Colin Clark Building (39), St. Lucia Campus
Book Chapter
Maurya, Priyanshi, Mukherjee, Maumita Das and Ranjan, Kumar Rakesh (2023). Role of nanobiotechnology in maintaining a hygienic environment for the livestock. Nanobiotechnology for the Livestock Industry. (pp. 61-81) Elsevier. doi: 10.1016/b978-0-323-98387-7.00008-2
Journal Articles
Dash, Rupanwita, Ranjan, Kumar Rakesh and Rossmann, Alexander (2021). Dropout management in online learning systems. Behaviour and Information Technology, 41 (9), 1973-1987. doi: 10.1080/0144929X.2021.1910730
Ranjan, Kumar Rakesh, Rohit, Sudeep, Dash, Rupanwita and Singh, Ramendra (2021). Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market. Journal of Marketing Management, 37 (9-10), 914-961. doi: 10.1080/0267257X.2020.1862279
Brodie, Roderick J., Ranjan, Kumar Rakesh, Verreynne, Martie-louise, Jiang, Yawei and Previte, Josephine (2021). Coronavirus crisis and health care: learning from a service ecosystem perspective. Journal of Service Theory and Practice, 31 (2), 225-246. doi: 10.1108/jstp-07-2020-0178
Ranjan, Kumar Rakesh, Dash, Rupanwita, Sugathan, Praveen and Mao, Wen (2020). Effect of frontline employee's hope and consumer failure during consumer-created emergencies. Journal of Service Theory and Practice, 31 (1), 35-64. doi: 10.1108/jstp-01-2020-0007
Ranjan, Kumar Rakesh, Dash, Rupanwita and Rayangoudar, Vijay (2020). Social relationship cycle for managing small intermediary businesses: evidences from India. Industrial Marketing Management, 91, 411-428. doi: 10.1016/j.indmarman.2020.10.004
Ranjan, Kumar Rakesh and Friend, Scott B. (2020). An integrative framework of sales ecosystem well-being. Journal of Personal Selling and Sales Management, 40 (4), 1-17. doi: 10.1080/08853134.2020.1822176
Friend, Scott B., Johnson, Jeff S. and Ranjan, Kumar Rakesh (2020). An antecedent and contingent outcome model of fail fast strategy in sales force management. Industrial Marketing Management, 87, 106-116. doi: 10.1016/j.indmarman.2020.02.020
Sugathan, Praveen and Ranjan, Kumar Rakesh (2020). When co-production fails: the role of customer's internal attributions and impression management concerns. Journal of Business Research, 121, 535-548. doi: 10.1016/j.jbusres.2020.02.038
Ranjan, Kumar Rakesh and Read, Stuart (2019). Bringing the individual into the co-creation of value. Journal of Services Marketing, 31 (7), 904-920. doi: 10.1108/jsm-02-2019-0056
Read, Stuart, Michel, Stefan, Schumann, Jan H. and Ranjan, Kumar Rakesh (2019). Pricing co-created value: an integrative framework and research agenda. AMS Review, 9 (3-4), 155-183. doi: 10.1007/s13162-019-00144-w
Sugathan, Praveen and Ranjan, Kumar Rakesh (2019). Co-creating the tourism experience. Journal of Business Research, 100, 207-217. doi: 10.1016/j.jbusres.2019.03.032
Friend, Scott B., Ranjan, Kumar Rakesh and Johnson, Jeff S. (2019). Fail fast, sell well: the contingent impact of failing fast on salesperson performance. Industrial Marketing Management, 82, 265-275. doi: 10.1016/j.indmarman.2019.01.007
Dash, Rupanwita and Ranjan, Kumar Rakesh (2018). An Effectual–Causal View of Managerial Decisions in the Internationalization of Indian MNEs. Journal of International Management, 25 (1), 101-120. doi: 10.1016/j.intman.2018.09.001
Jha, Subhash, Balaji, M. S., Ranjan, Kumar Rakesh and Sharma, Arun (2018). Effect of service-related resources on employee and customer outcomes in trade shows. Industrial Marketing Management, 76, 48-59. doi: 10.1016/j.indmarman.2018.07.012
Sugathan, Praveen, Rossmann, Alexander and Ranjan, Kumar Rakesh (2018). Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels. European Journal of Marketing, 52 (5/6), 973-1006. doi: 10.1108/ejm-04-2016-0228
Sugathan, Praveen, Ranjan, Kumar Rakesh and Mulky, Avinash G. (2017). An examination of the emotions that follow a failure of co-creation. Journal of Business Research, 78, 43-52. doi: 10.1016/j.jbusres.2017.04.022
Sugathan, Praveen, Ranjan, Kumar Rakesh and Mulky, Avinash G. (2017). Atypical shifts post-failure: influence of co-creation on attribution and future motivation to co-create. Journal of Interactive Marketing, 38, 64-81. doi: 10.1016/j.intmar.2017.01.002
Ranjan, Kumar Rakesh and Read, Stuart (2017). The six faces of value co-creation: A field guide for executives. Rutgers Business Review, 2 (1), 23-31.
Rossmann, Alexander, Ranjan, Kumar Rakesh and Sugathan, Praveen (2016). Drivers of user engagement in eWoM communication. Journal of Services Marketing, 30 (5), 541-553. doi: 10.1108/JSM-01-2015-0013
Ranjan, Kumar Rakesh, Sugathan, Praveen and Rossmann, Alexander (2015). A narrative review and meta-analysis of service interaction quality: new research directions and implications. Journal of Services Marketing, 29 (1), 3-14. doi: 10.1108/JSM-01-2014-0029
Ranjan, Kumar Rakesh and Read, Stuart (2014). Value co-creation: concept and measurement. Journal of the Academy of Marketing Science, 44 (3), 290-315. doi: 10.1007/s11747-014-0397-2