Demetri is one of the foremost experts of branding, utilising multiple skills across marketing, crisis management and public relations.  His client list is extensive and includes CEOs and board directors, along with organisations at a state, national and multi-national level.

Demetri is Managing Director of 1Up Communications and is widely known as a fixer committed to achieving brand prosperity for clients, having earnt a reputation serving as a bold, progressive and pragmatic strategic thinker – willing to take on the toughest of organisational challenges.

Demetri has a long association with the Australian Marketing Institute, Australia’s peak marketing body since 1933.  In 2017, he was bestowed the highest honour one can be awarded by the National Board with Life Membership at their National Awards in recognition of his service to the marketing community.  He was also awarded both in 2016 and 2018 with Certified Practising Marketer of the Year for the State of Queensland.

  • Bachelor of Business Management, The University of Queensland
  • Master of Business (Integrated Marketing Communications), Queensland University of Technology
  • Master of Business (Public Relations), Queensland University of Technology
  • Certificate IV in Property Services (Real Estate) - Currently studying

Professional Appointments:

  • Immediate Past State President, State Committee (Queensland) - Australian Marketing Institute
  • Member, Industry Academic Advisory Group Board (Marketing Cluster)  The University of Queensland
  • Sessional Lecturer & Course Coordinator, Master of Business   The University of Queensland
  • Deputy Chair (National), Accreditation & Professional Development Board  Australian Marketing Institute

Professional Memberships:

  • Certified Practising Marketer, Australian Marketing Institute
  • Life Member, Australian Marketing Institute
  • Member, Public Relations Society of America
  • Member, International Association for Public Participation Australasia