Michael Brown and Associates Pty Ltd prides itself on delivering superior outcomes in change management, executive leadership, transitioning, project and stakeholder management. The company conducts strategy and values sessions for national businesses and organisations, and works in collaboration with them to ensure positive outcomes in leadership development, people management, special event acquisition and successful delivery. Until recently he consulted to Tourism and Events Queensland in Executive Management , Tourism and Events.

Principal, Michael Brown, has extensive and respected experience in the corporate and elite sports management sectors as a mentor, leader and facilitator. He is a former Deputy CEO of Cricket Australia (2002), Chief Executive of the Asian Cup (2015) and the Rugby World Cup (2017) before returning to returning to Melbourne to establish his consultancy, Michael Brown and Associates Pty Ltd.


Michael is most recently, the former Chief Executive of Kardinia Park Stadium which is Australia’s Premier Regional Sport Stadium with a capacity of 40,000 and home to the Geelong Football Club in the AFL. His extensive experience in government relations resulted in excess of $100 million funding approval for the Stage 5 re-development of the stadium.

Michael is an Adjunct Professor at the University of Queensland where he lectures regularly. He is also an Adjunct Professor of Deakin University where he chairs the prestigious Sports Advisory Board which sets policy and curriculum for its university courses.

He works extensively with Ticketmaster in Australia and NZ as Head of Strategy and Business building industry relationships, delivering internal leadership programs and developing an extensive business network.

Michael is Chair of Bastion Collective a full-service marketing agency with offices in Melbourne, Sydney and Los Angeles. Bastion Collective comprises 11 companies that deliver a range of services including creative, strategic advice and direction, public relations, provision of digital advice and social, content, event management, sponsorship and promotions. The Collective also undertakes its own large-scale events. It provides strategic advice in crisis and issues management, media training, market research, government relations and consults for the Chinese market.

Michael was recently appointed Chair of Reclink Australia. Reclink provides evidence-based sport and art programs to disadvantaged Australians to help create socially inclusive, life-changing opportunities.

In partnership with more than 200 community organisations, Reclink Australia's programs create pathways to improve health and wellbeing, education and employment outcomes for all participants. There is no other social inclusion program in Australia with the reach and impact of Reclink Australia's model.


Michael is the former Chief Executive Officer of the AFC Asian Cup Australia 2015, reporting to a high-profile Board led by Frank Lowy.  The Asian Cup is regarded as the blueprint for multi-cultural event delivery in Australia. More than 650,000 people attended the 32 matches in January 2015, with nine sell-out games across five host cities.  

In 1997 he was approached to take over the role of Chief Executive at the Hawthorn Football Club. He took the Hawthorn Football Club from a revenue base of $11 million to $30 million. Michael successfully negotiated with the AFL for Hawthorn to move from Waverley Park to its new home at the MCG in 1999 and negotiated with the Tasmanian Government to secure a long-term deal to host AFL matches in Launceston.

In 2002 Michael was appointed General Manager/Deputy CEO of Cricket Australia.  In this role, Michael was responsible for managing the day-to-day cricket activities of Cricket Australia, including overseeing the operation and contracting of all Australian men’s and women’s cricketers, national umpiring panel, international and domestic cricket programming, security and overseeing anti-corruption issues.

In his private life, Michael who is a Justice of the Peace, was a keen footballer and cricketer, playing more than 150 VFA games with Williamstown and Brunswick. He was a member of Williamstown’s 1976 Premiership team.  He is married to Jill and has two adult children.