Dr Geoffrey Greenfield
Associate Lecturer in Strategy
School of Business
Room 621- Desk 16, Sir Llew Edwards Building (14), St. Lucia Campus

Researcher biography
Geoff Greenfield is Associate Lecturer in the UQ Business School. As a teaching focussed academic, since completing his PhD in technology acceptance in the not-for-profit sector, he has mainly focused his research on student learning and the development of casual teaching staff. My main interest now is in the deployment and integration of experiential learning in the form of simulations into large courses.
Book Chapters
Greenfield, Geoff and Hibbert, Paul (2017). Reflective and reflexive practices in the flipped classroom. The flipped classroom: practice and practices in higher education. (pp. 75-86) edited by Carl Reidsema, Lydia Kavanagh, Roger Hadgraft and Neville Smith. Singapore: Springer Nature. doi: 10.1007/978-981-10-3413-8_5
Wright, April, Greenfield, Geoff and Hibbert, Paul (2017). Flipped tutorials in business courses. The flipped classroom: practice and practices in higher education. (pp. 289-307) edited by Carl Reidsema, Lydia Kavanagh, Roger Hadgraft and Neville Smith. Singapore: Springer Nature. doi: 10.1007/978-981-10-3413-8_18
Greenfield, Geoffrey and Rohde, Fiona H. (2013). Technology acceptance: Are NFPs or their workers different?. Information systems and modern society: Social change and global development. (pp. 113-124) edited by John Wang. Hershey, PA., United States: IGI Global. doi: 10.4018/978-1-4666-2922-6.ch007
Journal Articles
Wright, April , Irving, Gemma , Hibbert, Paul and Greenfield, Geoff (2018). Student understandings of evidence-based management: Ways of doing and being. Academy of Management Learning & Education, 17 (4) amle.2016.0249, 453-473. doi: 10.5465/amle.2016.0249
Wright, April L., Middleton, Stuart, Greenfield, Geoffrey, Williams, Julian and Brazil, Victoria (2016). Strategies for teaching evidence-based management: what management educators can learn from medicine. Journal of Management Education, 40 (2), 194-219. doi: 10.1177/1052562915624123
Greenfeld, Geoffrey and Rohde, Fiona H. (2011). Technology acceptance: Are NFPs or their workers different?. International Journal of Information Systems and Social Change, 2 (2), 26-36. doi: 10.4018/jissc.2011040102
Greenfield, Geoffrey and Rohde, Fiona (2009). Technology acceptance: Not all organisations or workers may be the same. International Journal of Accounting Information Systems, 10 (4), 263-272. doi: 10.1016/j.accinf.2009.10.001
Greenfield, G. and Campbell, J. (2006). Communicative practices in online communication: A case of agreeing to disagree. Journal of Organizational Computing And Electronic Commerce, 16 (3&4), 267-277. doi: 10.1207/s15327744joce1603
Conference Papers
Miah, Shah Jahan, Gammack, John and Greenfield, Geoffrey (2009). An infrastructure for implementing e-participation services in developing countries. IEEE DEST 2009: 3rd International Conference on Digital Ecosystems and Technologies, Istanbul, Turkey, 1-3 June, 2009. Piscataway, NJ, USA: Institute of Electrical and Electronics Engineers. doi: 10.1109/DEST.2009.5276686
Miah, Shah Jahan, Gammack, John and Greenfield, Geoffrey (2009). Mashup technologies for building end-user enabled business portal. IEEE DEST 2009: 3rd International Conference on Digital Ecosystems and Technologies, Istanbul, Turkey, 1-3 June, 2009. Piscataway, NJ, USA: Institute of Electrical and Electronics Engineers. doi: 10.1109/DEST.2009.5276684
Greenfield, Geoffrey and Rohde, Fiona (2009). Technology acceptance: Not all organisations or workers may be the same. Ninth International Research Symposium on Accounting Information Systems (IRSAIS), Paris, France, 13 December 2008. United Kingdom: Pergamon. doi: 10.1016/j.accinf.2009.10.001
Greenfield, G. and Rohde, F. (2008). Technology usage considerations: Not all organisations or workers may be the same. Ninth International Resesarch Syposium on Accounting Information Systems, Paris, France, 13 December, 2008. IRSAIS website: IRSAIS.
Thesis
Greenfield, Geoffrey John (2014). Technology and not-for-profit workers: A longitudinal study, testing and extending the UTAUT model in the not-for-profit environment.. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/uql.2015.46