Researcher biography

Frank has received both the Pearson ANZMAC Distinguished Educator Award and the ANZMAC Distinguished Researcher Award. These awards from the Australian and New Zealand Marketing Academy are the highest recognition for teaching and research in marketing in our region. (See www.anzmac.org/awards for details). He is a Fellow of the Australian Marketing Institute and a Certified Practicing Marketer. His interests are in marketing strategy, including brand strategy and brand positioning. He is an expert in Keller Customer-Based Brand Equity model for measuring and growing brand equity. He is happy to speak with industry and the media about branding topics.

Frank has 30 years experience teaching and researching in Marketing. He has published in leading journals such as the Journal of Marketing (two articles, lead author on both), Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and European Journal of Marketing. He was also founding Editor and then Co-Editor of the Australasian Marketing Journal, the official journal of the Australian and New Zealand Marketing Academy. He has a special interest in the entertainment software industry, and also in innovations in higher education. He provides a fast response for the media, and advanced yet clear and relevant presentations to industry.