Business School

Dr Tri Lam

+61 7 336 58828
Room 101, Social Sciences Annexe Building, St. Lucia Campus
Tri Lam

I have almost four-year work experience in Marketing as I worked for Marviews Co. Ltd., Standard Chartered Bank - HCMC Branch, Rohto-Mentholatum (Vietnam), Cathay Life Insurance Vietnam. I have hands-on experience in doing marketing research and analysis, branding and marketing planning both above the line and below the line. I have teaching experience as a teaching assistant and tutor in 2011 and 2018. The subjects I supported include Business Management and Transforming Business with Information. My research interests are in the areas of information systems management and consumer behaviour. My doctoral thesis focuses on the integration of information systems management and consumer behaviour. I have 2 publications in Education and Training, ranked A* by ERA Journal Rankings (2010). I have 1 publication in Computers and Education, ranked A by ERA Journal Rankings (2010). I have 1 publication in Benchmarking: An International Journal ranked B by ABDC Journal Quality List (2018). I have 1 publication in Active Learning in Higher Education, ranked C by ABDC Journal Quality List (2018). I have 1 publication in International Research Journal of Applied Finance, ranked D by EconLit journal list of the American Economic Association (2013).

Publications

Journal Articles (9)
Conference Papers (4)
Thesis (1)

Journal Articles

Lam, Tri, Heales, Jon and Hartley, Nicole (2024). The Impacts of Traceability Systems on Consumer Trust. Journal of Computer Information Systems, ahead-of-print (ahead-of-print), 1-15. doi: 10.1080/08874417.2024.2316651
Lam, Tri, Heales, Jon and Hartley, Nicole (2023). The role of positive online reviews in risk-based consumer behaviours: an information processing perspective. Aslib Journal of Information Management. doi: 10.1108/AJIM-03-2023-0102
Lam, Tri Khai, Heales, Jon, Hartley, Nicole and Hodkinson, Chris (2020). Consumer trust in food safety requires information transparency. Australasian Journal of Information Systems, 24 2219. doi: 10.3127/ajis.v24i0.2219
Das, Ashish, Lam, Tri Khai, Thomas, Susan, Richardson, Joan, Kam, Booi Hon, Lau, Kwok Hung and Nkhoma, Mathews Zanda (2019). Flipped classroom pedagogy : Using pre-class videos in an undergraduate business information systems management course. Education + Training, 61 (6), 756-774. doi: 10.1108/et-06-2018-0133
Lau, Kwok Hung, Lam, Tri Khai, Kam, Booi Hon, Nkhoma, Mathews and Richardson, Joan (2018). Benchmarking higher education programs through alignment analysis based on the revised Bloom’s taxonomy. Benchmarking: An International Journal, 25 (8), 2828-2849. doi: 10.1108/bij-10-2017-0286
Lau, Kwok Hung, Lam, Tri, Kam, Booi Hon, Nkhoma, Mathews, Richardson, Joan and Thomas, Susan (2018). The role of textbook learning resources in e-learning: a taxonomic study. Computers and Education, 118, 10-24. doi: 10.1016/j.compedu.2017.11.005
Nkhoma, Mathews Zanda, Lam, Tri Khai, Sriratanaviriyakul, Narumon, Richardson, Joan, Kam, Booi and Lau, Kwok Hung (2017). Unpacking the revised Bloom's taxonomy: developing case-based learning activities. Education and Training, 59 (3), 250-264. doi: 10.1108/et-03-2016-0061
Nkhoma, Mathews, Cong, Hiep Pham, Au, Bill, Lam, Tri, Richardson, Joan, Smith, Ross and El-Den, Jamal (2015). Facebook as a tool for learning purposes: Analysis of the determinants leading to improved students' learning. Active Learning in Higher Education, 16 (2), 87-101. doi: 10.1177/1469787415574180
Nkhoma, Mathews, Sriratanaviriyakul, Narumon, Cong, Hiep Pham and Lam, Tri Khai (2014). Examining the mediating role of learning engagement, learning process and learning experience on the learning outcomes through localized real case studies. Education and Training, 56 (4), 287-302. doi: 10.1108/et-01-2013-0005

Conference Papers

Lam, Tri, Heales, Jon and Hartley, Nicole (2022). Perceived risk triggers the effects of trace-back information on consumer trust. Twenty-eighth Americas Conference on Information Systems, Minneapolis, MN, United States, 10-14 August 2022. Atlanta, GA, United States: Association for Information Systems.
Heales, Jon, Agrey, Renae and Lam, Tri (2018). Employee database creates value for labor-hire firm and clients. 24th Americas Conference on Information Systems 2018: Digital Disruption AMCIS 2018, New Orleans, LA United States, 16 - 18 August 2018. Atlanta, GA United States: Association for Information Systems.
Lam, Tri, Heales, Jon, Hartley, Nicole and Hodkinson, Chris (2018). Information transparency matters in relation to consumer trust in food safety. Australasian Conference on Information Systems, Sydney, Australia, 3-5 December 2018. Sydney, Australia: ACIS2018.org. doi: 10.5130/acis2018.bh
Nkhoma, Mathews, Sriratanaviriyakul, Narumon, Pham, Hiep Cong and Lam, Tri Khai (2013). Understanding the paradox of information systems (IS) case studies. 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime, Chicago, IL, United States, 15-17 August 2013. Red Hook, N.Y. United States: Curran Associates.

Thesis

Lam, Tri (2020). Understanding how information facilitates consumer trust in food safety: the cases of Australian and Taiwanese consumers’ perspectives. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/0cdad4e