Journal Article
Deshani, A. L. and Ajward, A. R. (2021). Board effectiveness, entrepreneurial orientation and corporate culture: evidence from an emerging economy. Kelaniya Journal of Management, 10 (1), 12-42. doi: 10.4038/kjm.v10i1.7628
Conference Papers
Algewatthage, Lakma, Weerawardena, Jay and Rakesh, Ranjan Kumar (2023). Proactive marketing analytics for increased competitiveness. Annual Conference of Australian and New Zealand Marketing Academy, Dunedin, New Zealand, 4-6 December 2023. https://anzmac.org/conferences/:
Algewatthage, Lakma, Weerawardena, Jay and Ranjan, Kumar Rakesh (2021). Conceptualising marketing analytics and innovation based competitive advantage. Annual Conference of Australian and New Zealand Marketing Academy, Melbourne, VIC, Australia, 29 November - 1 December 2021. https://anzmac.org/conferences/:
Thesis
Algewatthage, Lakma (2024). Three essays on the role of proactive marketing analytics in innovation based competitive advantage: big data context. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/e404736