Digital Service Transformation: Pathways to Human and Economic Wellbeing

The University of Queensland (UQ) Service Innovation Alliance (SIA) co-leads Professor Janet McColl-Kennedy & Associate Professor Christoph Breidbach invite you to the launch of the Digital Service Transformation: Pathways to Human and Economic Wellbeing white paper, on Wednesday 17 May 2023.

About the white paper

Seventy per cent of Australia’s gross domestic product (GDP) stems from services, and four out of five Australians are employed in the service sector. While services have always relied on Information Technologies (IT) to varying extents, the COVID-19 pandemic significantly increased the speed and trajectory of digital transformation in the service sector.

To remain competitive in a post-pandemic global economy, Australian service firms need to refine existing customer experiences and create service innovations, all while simultaneously managing their workforce throughout the ‘new normal’ imposed on them by COVID-19 and emerging digital technologies.

The white paper is the result of a Roundtable Summit held in 2022; an event that brought together industry representatives with academics to collaboratively identify key challenges and opportunities associated with the digital transformation of service. The white paper outlines these, and provides important recommendations for policy and practice for how to best benefit from emerging digital technologies in service settings.

You will hear from

• Professor Janet McColl-Kennedy, UQ Business School
• Associate Professor Christoph Breidbach, UQ Business School
• Melissa Witheriff, Avanade Australia
• Dr Jan Sobus, Caterpillar
• Paul Nicholls, The University of Queensland
• Professor Martie-Louise Verreynne, The University of Queensland

The event will also provide the perfect opportunity to network with like-minded industry professionals over drinks and canapés.

Find out more about the Service Innovation Alliance