Location: Online
Date: Thursday 22 June 12–1pm AEST
Pricing: Free for members | $24.95 non-members

Embracing Brand and Purpose

To get ahead, more and more brands are turning to social purpose as a way to stand out and to differentiate themselves. Some of the most successful brands in the world – whether they’re global or niche – understand the of embracing brand purpose. As the practice grows, it becomes more important to understand how purpose can be authentically aligned to brand values. From CSR to brand activism, these purpose tools allow brands to better contribute to society. It is useful to understand how they influence stakeholder perceptions of, and relationships with, the brand and how they can help you bring a purpose to your mission and make a difference at the same time.

This informative session will be presented by Dr Cassandra France, Lecturer in Marketing at The University of Queensland Business School. We’ll deep dive into why this practice is important, and how the best brands in the world use purpose. You’ll learn more about the tools brands use to embrace a social purpose and how to successfully implement purpose, as well as the outcomes of a successful brand purpose strategy.

Register now

About Business School Events

The Business School proudly hosts a range of events throughout the year, independently, in conjunction with The University of Queensland, and with our industry partners. Our events may appeal to audiences of prospective, current or past students, members of the public or industry professionals. 



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