Dr Cassandra France
Lecturer in Marketing
School of Business
+61 7 334 63449
Journal Articles
Arli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen (2019) Predicting intention to recycle on the basis of the theory of planned behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, . doi:10.1002/nvsm.1653
Carlini, Joan, Grace, Debra, France, Cassandra and Lo Iacono, Joseph (2019) The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35 1-2: 182-205. doi:10.1080/0267257X.2019.1569549
France, Cassandra, Grace, Debra, Merrilees, Bill and Miller, Dale (2018) Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence and Planning, 36 3: 334-348. doi:10.1108/MIP-10-2017-0266
France, Cassandra, Merrilees, Bill and Miller, Dale (2016) An integrated model of customer-brand engagement: Drivers and consequences. Journal of Brand Management, 23 2: 119-136. doi:10.1057/bm.2016.4
France, Cassandra, Merrilees, Bill and Miller, Dale (2015) Customer brand co-creation: a conceptual model. Marketing Intelligence & Planning, 33 6: 848-864. doi:10.1108/MIP-06-2014-0105
Conference Paper
France, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. In: Colin Campbell and Junzhao (Jonathon) Ma, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of the 2013 World Marketing Congress. 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne Australia, (305-308). 17-20 July 2013.