Dr Cassandra France
Lecturer in Marketing
School of Business
+61 7 334 63449
Room 442, Colin Clark Building (39), St. Lucia Campus
Journal Articles
France, Cassandra, Grace, Debra, Lo Iacono, Joseph and Carlini, Joan (2020). Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions. Journal of Brand Management, 27 (4), 466-480. doi: 10.1057/s41262-020-00194-7
Arli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen (2019). Predicting intention to recycle on the basis of the theory of planned behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 25 (2) e1653 doi: 10.1002/nvsm.1653
Carlini, Joan, Grace, Debra, France, Cassandra and Lo Iacono, Joseph (2019). The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35 (1-2), 182-205. doi: 10.1080/0267257X.2019.1569549
France, Cassandra, Grace, Debra, Merrilees, Bill and Miller, Dale (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence and Planning, 36 (3), 334-348. doi: 10.1108/MIP-10-2017-0266
France, Cassandra, Merrilees, Bill and Miller, Dale (2016). An integrated model of customer-brand engagement: Drivers and consequences. Journal of Brand Management, 23 (2), 119-136. doi: 10.1057/bm.2016.4
France, Cassandra, Merrilees, Bill and Miller, Dale (2015). Customer brand co-creation: a conceptual model. Marketing Intelligence & Planning, 33 (6), 848-864. doi: 10.1108/MIP-06-2014-0105
Conference Papers
France, Cassandra and Wallin, Ann (2020). Conceptualising a threshold concept in marketing. 21st Australia and New Zealand Marketing Conference, Winds of Change (ANZMAC 2019), Wellington, New Zealand, 2-4 December 2019.
France, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne Australia, 17-20 July 2013. Cham, Switzerland: Springer International.
France, Cassandra, Merrilees, Bill and Miller, Dale (2014). Customer brand co-creation – provocation or possibility?. 9th Annual Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April 2014.