The Future of Marketing: Consumer vs Brand

Marketing is at the heart of business success, influencing consumer decision making, brand value and customer experience. In this age of technology, big data rules over marketing strategy, creating tension between the organisation and their customers.

Join us as we hear from a panel of acclaimed marketing experts, who will lead the evening's discussions with the latest marketing research:

Facilitator: Associate Professor Sarah Kelly, The University of Queensland Business School

This is an exclusive event with limited numbers, so please secure your place by registering by Tuesday 12 March.

About Alumni and Industry Events

Our alumni and industry events are an opportunity for our Business School community to engage with our leading academics, keep up-to-date with relevant business research and trends and network with fellow peers.

Venue

Customs House, River Room, 399 Queen Street, Brisbane QLD 4000

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