Opening the Black Box: Reflections on and Insights from the Study of Experiences

Across the course of a day individuals have countless experiences. Some go unnoticed, others quickly fade from memory, and a select few make inedible impressions that may last a lifetime. Why is this? What differentiates ordinary from extraordinary experiences and why is the answer to this question tremendously important for individuals and organization. In this talk, Dr. Duerden, will share reflections on his work designing and studying experiences and what the future looks like for the academic and professional field of experience design.

Dr Mat Duerden

Mat Duerden received a Ph.D. from Texas A&M University and a M.S. from Brigham Young University. He is an Associate Professor of Experience Design and Management in the Marriott School of Business at Brigham Young University. He teaches courses in experience design and need finding at the undergraduate and MBA levels. His research focuses on experience design in a wide variety of contexts including work and leisure.

About Academic Seminars

Our academic seminars are a forum for our academic staff to collaborate, share and discuss relevant research and trends with their peers and broader academic community.


Chamberlain Building (35), room 214