Momentum

The Business School Magazine

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  • A better understanding of culture can help Australia’s entry into the Asian market. But how can we find better ways to train managers to build insights and cultural knowledge?
  • Customer satisfaction depends on the staff, experts believe. But how can you motivate your employees to create the best possible customer experience? Research at a Queensland restaurant chain holds some valuable clues.
  • Which of the most popular slogans are most persuasive to customers – and what do they really say about your product?
  • The Paris climate change summit will trigger a new wave of cleantech investment. The breakthroughs it brings will drive economic growth and create new jobs and prosperity.

  • The movie The Big Short focuses on the events leading up to the financial crisis. However, according to Professor Anne Wyatt and Professor Peter Wells, the root of the problem lay in US policies introduced decades before.
  • Concerns over missed social opportunities can be a major driver for Millennials, as the travel industry has discovered.
  • Telemedicine could transform Australia’s health services – but overcoming resistance from patients and healthcare professionals will require strong change management skills.
  • Australian retailers are losing out in the competition for online sales, as consumers now spend more money with overseas websites than those from home-grown companies. Here are some lessons retailers could learn from their foreign competitors.
  • Tired of working long hours as an owner manager? By taking a step back, you can improve your quality of life and will be in a better position to take the business forward.

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  • It used to be ‘Show me your friends, and I’ll tell you who you are’, now it’s the ads targeted to your demographic, your location and your recent status updates that tell most about you. Big data is the DNA of consumer behaviour. We look behind the hype for what it means to your business.
  • ‘Two-speed economy’ has become a bit of a business catch phrase, some might say cliché. We talk to 20 leaders about what it means to their businesses.
  • Celebrities have been walking off the movie set and the sports field to help promote brands for decades. Dr Ravi Pappu of UQ Business School argues that research now shows there are measurable benefits in brand credibility to linking your name to a rising star.
  • Cash flow and customers – your business needs both. But in times of rapid change, just about everything else is up for grabs. What business skills will keep your company relevant? What are the capabilities of Business 3.0?
    Five UQ Business School thought leaders give their take on core capabilities for competitive corporations.

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