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- 1 February 2016Which of the most popular slogans are most persuasive to customers – and what do they really say about your product?
- 1 February 2016The movie The Big Short focuses on the events leading up to the financial crisis. However, according to Professor Anne Wyatt and Professor Peter Wells, the root of the problem lay in US policies introduced decades before.
- 1 February 2016Concerns over missed social opportunities can be a major driver for Millennials, as the travel industry has discovered.
- 1 January 2016Boards are not just for big companies – the knowledge and contacts that experienced board members bring can help small companies to fast track their growth.
- 1 January 2016Confronting problem behaviour is part of a manager’s role. Leadership expert Dr Polly Parker explains how to use ‘challenging conversations’ to resolve conflict and bring about change.
- 1 January 2016Should advertisers use different positioning messages to promote the same product to different audiences? And if so, could there be a backlash if one group sees an advert targeted at another? New research has cast light on this marketing dilemma.
- 1 January 2016Managers trying to encourage their team to ‘do more with less’ sometimes overstep the mark. But when do high-pressure demands turn into abuse – and why do staff differ so markedly in their reactions to it? And how can managers trying to improve performance avoid being seen as bullies?
- 1 January 2016To fuel the innovation process, you need a whole stack of ideas, some great, some just worth a try. We ask businesses how they capture the great ideas floating in and around their organisations and turn them into small steps to better business or game changing innovations.
- 1 January 2016How can a small firm with a second-rate product challenge big business and end up dominating the market? Disruption - the concept often used to explain such shifts - is now at the centre of a heated debate.