Momentum

The business magazine of UQ Business School

Keeping you up-to-date on the latest business thinking, research insights and expert opinion. Subscribe to get Momentum updates delivered straight to your inbox.

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  • With the rise of influencer marketing, companies are paying celebrities up to $10,000 a tweet to mention their products, while bloggers are benefiting from VIP treatment. But to what extent can a small number of people really influence opinions and drive sales?
  • Now there’s a new place to hang out at work. Enterprise social networks provide an online environment where employees can get to know their colleagues, work together and exchange ideas.
  • We have heard a lot about it but is it just a buzzword? Here are six ways in which big data is being used in business and society at large.
  • As one of the world’s largest consumer markets, India offers huge opportunities for Australian companies but also major cultural challenges. After a memorable tour of India with a party of MBA students, MBA Director, Dr Sarah Kelly reveals some of the insights they gained.
  • Innovation isn’t just about technology - enterprising HR professionals are enhancing their firm’s performance by finding new ways to manage and motivate staff. Here are 7 ways to follow their example and be a HR innovator.

  • Is it wise to leave young males in charge of the world's financial system? Research suggests that having more female bankers could help prevent a future financial crisis – the challenge may be keeping them in the industry.
  • Innovation has long been viewed as a way to achieve competitive advantage but new research suggests it may be an asset for brand building too.
  • Iran offers great potential for Australian business following the lifting of sanctions, but ignorance about the country could result in lost opportunities, says management expert Associate Professor Bernard McKenna.
  • How can start-ups with limited resources achieve international success? The answer could lie in their entrepreneurial approach to innovation.

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