Momentum

The Business School Magazine

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  • Forget PowerPoint presentations - leaders need to be able to tell a good story if they are to make their ideas stick. Storytelling can help businesses to motivate staff and inspire brand loyalty. Now developments in the digital world are making this ancient art more relevant than ever.
  • Two heads are better than one, as the saying goes. But what if you could tap into the combined expertise of hundreds or thousands of people? Crowdsourcing allows companies to do just that – whether you are looking to solve a problem, find fresh ideas and inspiration or a new source of labour.
  • New research suggests that Australia’s controversial law to curb excessive executive pay has met with some success – but at a price.

  • With the rise of influencer marketing, companies are paying celebrities up to $10,000 a tweet to mention their products, while bloggers are benefiting from VIP treatment. But to what extent can a small number of people really influence opinions and drive sales?
  • Now there’s a new place to hang out at work. Enterprise social networks provide an online environment where employees can get to know their colleagues, work together and exchange ideas.
  • We have heard a lot about it but is it just a buzzword? Here are six ways in which big data is being used in business and society at large.
  • Will rising fuel costs mean the end of long-haul holidays? Will shopping become the new sightseeing? And will tourists turn into ‘cyborgs’? Discover the six key trends shaping tourism in the 21st century.
  • Innovation isn’t just about technology - enterprising HR professionals are enhancing their firm’s performance by finding new ways to manage and motivate staff. Here are 7 ways to follow their example and be a HR innovator.

  • Is it wise to leave young males in charge of the world's financial system? Research suggests that having more female bankers could help prevent a future financial crisis – the challenge may be keeping them in the industry.

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