Dr Sarah Jane Kelly
OAM
Honorary Professor & Honorary Associate Professor
School of Business
Room 322, Colin Clark Building (39), St. Lucia Campus
Journal Articles
Richardson, Sarah and Kelly, Sarah Jane (2024). Unlocking Nonprofit Innovation for Growth: Director Insights from Australia. Journal of Nonprofit & Public Sector Marketing, 1-31. doi: 10.1080/10495142.2024.2417248
Richardson, Sarah and Kelly, Sarah Jane (2023). Nonprofit boards in pursuit of innovation for growth: views from the frontline. Nonprofit and Voluntary Sector Quarterly, 53 (3), 666-688. doi: 10.1177/08997640231189457
Richardson, Sarah, Kelly, Sarah Jane and Gillespie, Nicole (2023). How can nonprofit boards innovate for growth? An
integrative‐systematic
review. Nonprofit Management and Leadership, 34 (1), 35-58. doi: 10.1002/nml.21563
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
Star, Shaun and Kelly, Sarah (2022). Examining procedural fairness in anti-doping disputes: a comparative empirical analysis. The International Sports Law Journal, 22 (3), 217-250. doi: 10.1007/s40318-022-00222-5
Chan, Gary, Huo, Yan, Kelly, Sarah, Leung, Janni, Tisdale, Calvert and Gullo, Matthew (2022). The impact of eSports and online video gaming on lifestyle behaviours in youth: a systematic review. Computers in Human Behavior, 126 106974, 1-16. doi: 10.1016/j.chb.2021.106974
Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672
Kelly, Sarah J., Derrington, Stephanie and Star, Shaun (2021). Governance challenges in esports: a best practice framework for addressing integrity and wellbeing issues. International Journal of Sport Policy and Politics, 14 (1), 1-18. doi: 10.1080/19406940.2021.1976812
Kelly, Sarah, Magor, Thomas and Wright, Annemarie (2021). The pros and cons of online competitive gaming: an evidence-based approach to assessing young players' well-being. Frontiers in Psychology, 12 651530, 651530. doi: 10.3389/fpsyg.2021.651530
Doyle, Jason Patrick, Kunkel, Thilo, Kelly, Sarah Jane, Filo, Kevin and Cuskelly, Graham (2021). Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams. Journal of Strategic Marketing, 32 (6), 1-15. doi: 10.1080/0965254x.2021.1922489
Kelly, Sarah and Leung, Janni (2021). The new frontier of esports and gaming: a scoping meta-review of health impacts and research agenda. Frontiers in Sports and Active Living, 3, 640362. doi: 10.3389/fspor.2021.640362
Derrington, Stephanie, Star, Shaun and Kelly, Sarah J (2021). The case for uniform loot box regulation: a new classification typology and reform agenda. Journal of Gambling Issues, 46 (46), 302-332. doi: 10.4309/jgi.2021.46.15
Mair, Judith, Chien, P. Monica, Kelly, Sarah Jane and Derrington, Stephanie (2021). Social impacts of mega-events: a systematic narrative review and research agenda. Journal of Sustainable Tourism, 31 (2), 1-23. doi: 10.1080/09669582.2020.1870989
Kelly, Sarah J. and Van der Leij, Dymphna (2020). A new frontier: alcohol sponsorship activation through esports. Marketing Intelligence & Planning, 39 (4), 533-558. doi: 10.1108/mip-03-2020-0101
Star, Shaun and Kelly, Sarah (2020). A level playing field in anti-doping disputes? The need to scrutinize procedural fairness at first instance hearings. The International Sports Law Journal, 21 (1-2), 94-117. doi: 10.1007/s40318-020-00176-6
Westberg, Kate and Kelly, Sarah Jane (2019). Guest editorial. Sport, Business and Management: An International Journal, 9 (4), 313-314. doi: 10.1108/SBM-09-2019-113
Kelly, Sarah and Ireland, Michael (2019). The Alcohol-Sport Nexus and How Consumers Are Affected Through Sponsorship. International Journal of Sport Communication, 12 (1), 79-103. doi: 10.1123/ijsc.2018-0153
Kelly, Sarah J., Cornwell, Bettina and Singh, Kiran (2019). The gladiatorial sponsorship arena: how ambushing impacts memory. Marketing Intelligence and Planning, 37 (4) MIP-07-2018-0271, 417-432. doi: 10.1108/MIP-07-2018-0271
Kelly, Sarah J., Weeks, Clinton S. and Chien, P. Monica (2018). There goes my hero again: sport scandal frequency and social identity driven response. Journal of Strategic Marketing, 26 (1), 56-70. doi: 10.1080/0965254X.2017.1359656
Chien, P. Monica, Kelly, Sarah J. and Gill, Chelsea (2018). Identifying objectives for mega-event leveraging: a non-host city case. Marketing Intelligence and Planning, 36 (2), 168-184. doi: 10.1108/MIP-05-2017-0085
Humphreys, Michael S., McFarlane, Kimberley A., Burt, Jennifer S., Kelly, Sarah J., Weatherall, Kimberlee G. and Burrell, Robert G. (2017). How important is the name in predicting false recognition for lookalike brands?. Psychology Public Policy and Law, 23 (3), 381-395. doi: 10.1037/law0000133
Kelly, Sarah Jane, Ireland, Michael, Mangan, John E. and Williamson, Harley (2017). Can alcohol sponsorship be diluted by health messaging?. Sport in Society, 21 (3), 1-18. doi: 10.1080/17430437.2017.1346617
Thompson, Holly, Previte, Josephine A., Kelly, Sarah Jane and Kelly, Adrian (2017). Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 (3), 250-267. doi: 10.1108/JSOCM-04-2017-0026
Burt, Jennifer S., McFarlane, Kimberley A., Kelly, Sarah, Humphreys, Michael S., Weatherall, Kimberlee G. and Burrell, Robert G. (2017). Brandname confusion: subjective and objective measures of orthographic similarity. Journal of Experimental Psychology: Applied, 23 (3), 320-335. doi: 10.1037/xap0000127
Kelly, Sarah, Coote, Len, Cornwell, T. Bettina and McAlister, Anna (2017). Mellowing skeptical consumers: An examination of sponsorship-linked advertising. International Journal of Sport Communication, 10 (1), 58-84. doi: 10.1123/ijsc.2016-0099
Humphreys, Michael S., McFarlane, Kimberley A., Burt, Jennifer S., Kelly, Sarah J., Weatherall, Kimberlee G. and Burrell, Robert G. (2017). Recognition in context: implications for trade mark law. Psychonomic Bulletin and Review, 24 (5), 1-8. doi: 10.3758/s13423-017-1235-6
Westberg, Kate, Stavros, Con, Smith, Aaron, Newton, Joshua, Kelly, Sarah, Beus, Shenae, Lindsay, Sohie and Adair, Daryl (2017). Exploring the wicked problem of athlete and consumer vulnerability in sport. Journal of Social Marketing, 7 (1), 94-112. doi: 10.1108/JSOCM-07-2016-0035
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley (2016). It works two ways: impacts of sponsorship alliance upon sport and sponsor image. Sport Marketing Quarterly, 25 (4), 241-259.
Gianduzzo, Troy R. J., Gardiner, Robert A., Rashid, Prem, Young, Rhys, Frydenberg, Mark and Kelly, Sarah (2016). Impact of branding on public awareness of healthcare-related governing bodies: a pilot study of the Urological Society of Australia and New Zealand brand. BJU International, 118 (S3), 23-29. doi: 10.1111/bju.13469
Keh, Hean Tat, Park, Il Hye, Kelly, Sarah and Du, Xiaomeng (2016). The effects of model size and race on Chinese consumers' reactions: a social comparison perspective. Psychology and Marketing, 33 (3), 177-194. doi: 10.1002/mar.20864
Chien, P. Monica, Kelly, Sarah J. and Weeks, Clinton S. (2016). Sport scandal and sponsorship decisions: team identification matters. Journal of Sport Management, 30 (5), 490-505. doi: 10.1123/jsm.2015-0327
Kelly, Sarah, Ireland, Michael and Mangan, John (2016). Alcohol sponsorship and its impact on sports participants’ consumption. Sport in Society, 20 (7), 1-13. doi: 10.1080/17430437.2016.1221930
Kelly, Sarah, Ireland, Michael, Alpert, Frank and Mangan, John (2015). Young consumers’ exposure to alcohol sponsorship in sport. International Journal of Sports Marketing and Sponsorship, 16 (2), 83-102. doi: 10.1108/IJSMS-16-02-2015-B002
Kelly, Sarah Jane, Ireland, Michael, Alpert, Frank and Mangan, John (2014). The impact of alcohol sponsorship in sport upon university sportspeople. Journal of Sport Management, 28 (4), 418-432. doi: 10.1123/jsm.2013-0078
Kelly, Sarah J., Cornwell, T. Bettina, Coote, Leonard V. and McAlister, Anna R. (2012). Event-related advertising and the special case of sponsorship-linked advertising. International Journal of Advertising, 31 (1), 15-37. doi: 10.2501/IJA-31-1-15-37
McAlister, Anna R., Kelly, Sarah J., Humphreys, Michael S. and Cornwell, T. Bettina (2012). Change in a sponsorship alliance and the communication implications of spontaneous recovery. Journal of Advertising, 41 (1), 5-16. doi: 10.2753/JOA0091-3367410101
Humphreys, Michael S., Cornwell, T. Bettina, McAlister, Anna R., Kelly, Sarah J., Quinn, Emerald A. and Murray, Krista L. (2010). Sponsorship, ambushing, and counter-strategy: Effects upon memory for sponsor and event. Journal of Experimental Psychology: Applied, 16 (1), 96-108. doi: 10.1037/a0018031
Conference Papers
Hassan, Mahmud, Pappu, Ravi and Kelly, Sarah Jane (2020). New product preannouncement effects on brand innovativeness: the mediating role of perceived risk. AMA Summer Academic Conference, Virtual, 18 - 20 August 2020. United States: American Marketing Association.
Meler, Erika, Schull, Dan, Smith, Karl and Kelly, Sarah (2020). How to better embed clinical teaching into practice operations within veterinary teaching hospitals?. Vet Down Under, Gatton campus, QLD, Australia, 11-13 February 2020.
Meler, E., Schull, D., Smith, C. and Kelly, S. (2018). Can veterinary teaching hospitals be profitable?. VetEd DownUnder conference, University of Adelaide, Roseworthy campus, 13-14 February 2018.
Hassan, Mahmud, Pappu, Ravi and Kelly, Sarah (2018). How do new product preannouncements influence brand innovativeness?. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide.
Chien, P. Monica, Kelly, Sarah J., Cornwell, T. Bettina, Ikematsu, Shu, Yamaguchi, Shiro and Motohashi, Naoki (2017). Leveraging the Olympic and Paralympic games: building brand equity for all. 2017 American Academy of Advertising Global Conference, Tokyo, Japan, 6-8 July 2017.
Thompson, H., Kelly, S., Previte, J. and Kelly, A. B. (2016). Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. 7th International Conference on Sport in Society, Honolulu, HI, United States, 2-3 June 2016.
Kelly, SJ, Cornwell, TB and Coote, LV (2009). Mellowing Skeptical Consumers: An Examination of Sponsorship Linked Advertising. 36th Annual Conference of the Association-for-Consumer-Research, San Francisco CA, OCT 23-26, 2008.
Kelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2009). The impact of ambush advertising on consumer memory for sponsor brand. 2009 AMA Winter Educators' Conference, Tampa, FL, 20-23 February 2009. Online Proceedings: American Marketing Association.
Kelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2007). Consumer skepticism and thematically tied advertising response. 2007 AMA Winter Educators' Conferencee, San Diego, CA, United States, 16 - 19 February 2007. Chicago, IL, United States: American Marketing Association.
Research Report
Stewart, Heather, Kelly, Sarah, Wade, Belinda, Pekerti, Andre, Ferrier, Liz, Balqiah, Tengku Ezni, Salehudin, Imam and Rachmawati, Riani (2021). Digital business transformation: Building COVID-19 resilience in Indonesian SMEs.. Caulfield, VIC, Australia: The Australia-Indonesia Centre.
Newspaper Articles
Kelly, Sarah (2021, 02 03). No more business as usual: in ‘The Great Reset’ business schools must lead the way The Conversation
Kelly, Sarah (2020, 12 23). The most thought provoking research findings of 2020 LinkedIn
Kelly, Sarah (2020, 04 18). Selling the Drama: Why storytelling is the future of professional sport Contact magazine
Kelly, Sarah (2020, 02 23). A Classroom without walls LinkedIn
Kelly, Sarah (2019, 09 25). You can't be what you can't see Contact magazine
Holly Thompson, Kelly, Sarah and Previte, Josephine (2018, 03 01). Revealed: how alcohol is at the heart of local sport Momentum: The business magazine of UQ Business School