Dr Nicolas Pontes

Senior Lecturer

School of Business

+61 7 336 56561

n.pontes@uq.edu.au

Room 442, Colin Clark Building (39), St. Lucia Campus

Researcher biography

Nicolas Pontes is a Senior Lecturer in Marketing at the UQ Business School and he holds a PhD and a MSc in Marketing, both with a focus in Branding. His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has more than 10 years experience in teaching and research at leading universities in Australia where had has had the role of Program Coordinator for Advertising and IMC majors of both Undergraduate and Post-Graduate levels. Dr Pontes is also the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.

Research Supervision I am not accepting new HDR (Mphil or PhD) students.

Publications

Journal Articles (30)

Conference Paper (1)

Journal Articles

Hasni, Muhammad Junaid Shahid, Rehman, Mohsin Abdur, Pontes, Nicolas and Yaqub, Muhammad Zafar (2025). Health Star Rating Labels: A systematic review and future research agenda. Food Quality and Preference, 122 105310, 105310. doi: 10.1016/j.foodqual.2024.105310

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656

Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361

Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401

Pontes, Nicolas, Leite, Fernanda Polli and Goyeneche, David (2024). Framing brand concept of vertical line extensions: The moderating role of believability. Journal of Consumer Behaviour, 23 (5), 2279-2290. doi: 10.1002/cb.2337

Leite, Fernanda Polli, Pontes, Nicolas and Schivinski, Bruno (2024). Influencer marketing effectiveness: giving competence, receiving credibility. Journal of Travel & Tourism Marketing, 41 (3), 307-321. doi: 10.1080/10548408.2024.2317748

Nguyen, Mai, Pontes, Nicolas, Malik, Ashish, Gupta, Jaya and Gugnani, Ritika (2024). Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees. Journal of Knowledge Management, ahead-of-print (ahead-of-print), 1771-1792. doi: 10.1108/JKM-04-2023-0345

Hamzah, Muhammad Iskandar and Pontes, Nicolas (2024). What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship. Journal of Strategic Marketing, 32 (2), 114-136. doi: 10.1080/0965254x.2022.2129749

Ang, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2024). Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products. Journal of Retailing and Consumer Services, 76 103567, 1-10. doi: 10.1016/j.jretconser.2023.103567

Santucci de Oliveira, Bruno, Sohn, Ana Paula Lisboa and Pontes, Nicolas (2024). Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil. Pasos: Revista De Turismo Y Patrimonio Cultural, 22 (1), 91-102. doi: 10.25145/j.pasos.2024.22.006

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039

Nguyen, Mai, Casper Ferm, Lars‐Erik, Quach, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: an anthropomorphism perspective. Psychology and Marketing, 40 (11), 2201-2225. doi: 10.1002/mar.21882

Fiestas Lopez Guido, Jorge Carlos, Kim, Jee Won, Popkowski Leszczyc, Peter T. L., Pontes, Nicolas and Tuzovic, Sven (2023). Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour. Journal of Service Theory and Practice, 34 (1), 127-154. doi: 10.1108/jstp-04-2023-0123

Ang, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2023). The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believability. Food Quality and Preference, 107 104827. doi: 10.1016/j.foodqual.2023.104827

Smart, Megan Ashleigh and Pontes, Nicolas (2023). The role of consumer restraint versus indulgence on purchase intentions of hybrid meat analogues. Food Quality and Preference, 104 104738, 1-9. doi: 10.1016/j.foodqual.2022.104738

de Oliveira, Bruno Santucci, Lisboa Sohn, Ana Paula, Pontes, Nicolas and Glavas, Charmaine (2023). Emotional intelligence and stress coping style in the foodservice industry in Brazil. Journal of Human Resources in Hospitality and Tourism, 22 (2), 212-238. doi: 10.1080/15332845.2023.2153562

Polli Leite, Fernanda , Pontes, Nicolas and de Paula Baptista, Paulo (2022). Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility. Computers in Human Behavior, 133 107274, 107274. doi: 10.1016/j.chb.2022.107274

Septianto, Felix, Pontes, Nicolas and Tjiptono, Fandy (2022). The persuasiveness of metaphor in advertising. Psychology and Marketing, 39 (5), 951-961. doi: 10.1002/mar.21633

Pontes, Vivian, Greer, Dominique A., Pontes, Nicolas and Beatson, Amanda (2022). Need for distinction moderates customer responses to preferential treatment. Journal of Services Marketing, ahead-of-print (ahead-of-print), 409-419. doi: 10.1108/jsm-02-2021-0053

Schivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer and Stavropoulos, Vasileios (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management, ahead-of-print (ahead-of-print), 1047-1062. doi: 10.1108/jpbm-05-2021-3468

Pontes, Vivian, Pontes, Nicolas, Greer, Dominique A. and Beatson, Amanda (2021). Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment. European Journal of Marketing, ahead-of-print (ahead-of-print), 3033-3058. doi: 10.1108/EJM-06-2019-0448

Pike, Steven, Pontes, Nicolas and Kotsi, Filareti (2021). Stopover destination attractiveness: A quasi-experimental approach. Journal of Destination Marketing & Management, 19 100514, 100514. doi: 10.1016/j.jdmm.2020.100514

Pontes, Nicolas and Pontes, Vivian (2021). Spillover effects of competitive rivalry on brand extensions. Journal of Brand Management, 28 (4), 402-412. doi: 10.1057/s41262-021-00234-w

Pontes, Nicolas and Williams, Laura Kai (2020). Feeling red lucky? The interplay between color and luck in gambling settings. Psychology and Marketing, 38 (1) 21408, 43-55. doi: 10.1002/mar.21408

Pontes, Nicolas, Pontes, Vivian, Jin, Hyun Seung and Mahar, Chris (2020). The role of team identification on the sponsorship articulation–fit relationship. Journal of Sport Management, 35 (2), 1-13. doi: 10.1123/jsm.2019-0401

Oliveira, Bruno Santucci, Tricárico, Luciano Torres, Sohn, Ana Paula Lisboa and Pontes, Nicolas (2020). The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform. Journal of Culinary Science and Technology, 18 (2), 138-156. doi: 10.1080/15428052.2018.1513882

Pontes, Nicolas and Hoegg, JoAndrea (2019). The red-derogation effect: how the color red affects married women's ratings of male attractiveness. Journal of Experimental Psychology: Applied, 26 (3), 551-565. doi: 10.1037/xap0000256

Pontes, Nicolas Goncalves (2018). The effect of product line endpoint prices on vertical extensions. European Journal of Marketing, 52 (3/4), 575-595. doi: 10.1108/ejm-01-2016-0005

Pontes, Nicolas, Palmeira, Mauricio and Jevons, Colin (2017). Brand expertise and perceived consistency reversals on vertical line extensions: the moderating role of extension direction. Journal of Retailing and Consumer Services, 34, 209-218. doi: 10.1016/j.jretconser.2016.10.003

Palmeira, Mauricio, Pontes, Nicolas, Thomas, Dominic and Krishnan, Shanker (2016). Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication. European Journal of Marketing, 50 (3/4), 488-508. doi: 10.1108/EJM-02-2014-0116

Conference Paper

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.