Dr Mireia Guix
Lecturer in Tourism
School of Business
+61 7 334 60759
Researcher biography
Dr. Guix researches how tourism and hospitality organizations approach change to integrate sustainability considerations and report on their progress for external accountability. Her work focuses on corporate social responsibility and grand challenges such as modern slavery and climate change.
She worked on projects funded by the European Union, the United Nations Environmental Program, and the Inter-American Development Bank to run life and online stakeholder consultations for sustainable tourism policy and assess industry disclosure and progress towards the Sustainable Development Goals.
Dr. Guix regularly publishes in top academic journals, including Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, and International Journal of Hospitality Management.
Book Chapters
Qing Ye, Isabella and Guix, Mireia (2022). Restore, reorient, and reinvigorate: A localisation and sensemaking approach to crisis recovery. Crisis Management, Destination Recovery and Sustainability. (pp. 112-124) edited by James Kennell, Priyakrushna Mohanty, Anukrati Sharma and Azizul Hassan. London, United Kingdom: Routledge. doi: 10.4324/9781003295839-14
Font, Xavier, Guix Navarrete, Mireia and Jesus Bonilla, Maria (2017). Corporate social responsibility in the cruise sector. Cruise ship tourism. (pp. 86-105) edited by Ross Dowling and Clare Weeden. Wallingford, United Kingdom: CABI. doi: 10.1079/9781780646084.0086
Guix, M., Rodrigo, Z., Santomà, R. and Vicens, X. (2016). Taking responsibility beyond heritage: the challenge of integral planning in the Cusco Valley, Peru. Heritage tourism destinations: preservation, communication and development. (pp. 169-185) edited by M. D. Alvarez, F. M. Go and A. Yüksel. London, United Kingdom: CABI. doi: 10.1079/9781780646770.0169
Journal Articles
Guix, Mireia and Lotfy, Maryam (2025). Doing the right thing? The hotel industry's management of, and reporting on, modern slavery. Tourism Management, 107 105084, 105084. doi: 10.1016/j.tourman.2024.105084
Guix, Mireia, Nájera Sánchez, Juan José, Bonilla Priego, Ma Jesús and Font, Xavier (2025). The changing institutional logics behind sustainability reports from the largest hotel groups in the world in 2014, 2018 and 2021. Tourism Management, 106 105031, 1-13. doi: 10.1016/j.tourman.2024.105031
Guix, Mireia, Babakhani, Nazila and Sun, Ya-Yen (2024). Doing all we can? Destination management organizations’ net-zero pledges and their decarbonization plans. Journal of Sustainable Tourism, 1-21. doi: 10.1080/09669582.2024.2357377
Guix, Mireia and Petry, Tanja (2024). CSR managers as hybrid professionals: managing at the intersection of coexisting logics. Journal of Sustainable Tourism, 32 (8), 1511-1533. doi: 10.1080/09669582.2023.2246702
Paraskevas, Alexandros and Guix, Mireia (2023). Navigating the uncharted: a crisis response mix to creeping ‘unknowns’. Tourism Management, 98 104777, 104777. doi: 10.1016/j.tourman.2023.104777
Guix, Mireia and Font, Xavier (2022). Consulting on the European Union's 2050 tourism policies: an appreciative inquiry materiality assessment. Annals of Tourism Research, 93 103353, 1-13. doi: 10.1016/j.annals.2022.103353
Guix, Mireia, Ollé, Claudia and Font, Xavier (2022). Trustworthy or misleading communication of voluntary carbon offsets in the aviation industry. Tourism Management, 88 104430, 1-13. doi: 10.1016/j.tourman.2021.104430
Cortés, Julián D., Guix, Mireia and Carbonell, Katerina Bohle (2021). Innovation for sustainability in the Global South: bibliometric findings from management & business and STEM (science, technology, engineering and mathematics) fields in developing countries. Heliyon, 7 (8) e07809, 1-13. doi: 10.1016/j.heliyon.2021.e07809
Guix, Mireia and Font, Xavier (2020). The Materiality Balanced Scorecard: a framework for stakeholder-led integration of sustainable hospitality management and reporting. International Journal of Hospitality Management, 91 102634. doi: 10.1016/j.ijhm.2020.102634
Nicolau, Juan Luis, Guix, Mireia, Hernandez-Maskivker, Gilda and Molenkamp, Noemi (2020). Millennials' willingness to pay for green restaurants. International Journal of Hospitality Management, 90 102601. doi: 10.1016/j.ijhm.2020.102601
Freund, Daniela, Cerdan Chiscano, Monica, Hernandez-Maskivker, Gilda, Guix, Mireia, Inesta, Ana and Castello, Montserrat (2019). Enhancing the hospitality customer experience of families with children on the autism spectrum disorder. International Journal of Tourism Research, 21 (5), 606-614. doi: 10.1002/jtr.2284
Guix, Mireia, Font, Xavier and Jesus Bonilla-Priego, Maria (2019). Materiality: stakeholder accountability choices in hotels' sustainability reports. International Journal of Contemporary Hospitality Management, 31 (6), 2321-2338. doi: 10.1108/ijchm-05-2018-0366
Guix, Mireia, Jesus Bonilla-Priego, Maria and Font, Xavier (2018). The process of sustainability reporting in international hotel groups: an analysis of stakeholder inclusiveness, materiality and responsiveness. Journal of Sustainable Tourism, 26 (7), 1063-1084. doi: 10.1080/09669582.2017.1410164
Font, Xavier, Guix, Mireia and Jesus Bonilla-Priego, Ma (2016). Corporate social responsibility in cruising: Using materiality analysis to create shared value. Tourism Management, 53, 175-186. doi: 10.1016/j.tourman.2015.10.007
Research Reports
Sun, Ya-Yen, Guix, Mireia and Babakhani, Nazila (2022). Tourism Carbon Footprint of Scotland. Brisbane, QLD Australia: University of Queensland.
Guix, Mireia (2022). Managing, measuring and reporting of waste footprint in the hospitality sector. Nairobi: United Nations Environment Programme.
Font, Xavier and Guix, Mireia (2020). European Tourism Convention of 12 October 2020 - Report from the workshops. Brussels, Belgium: European Commission.
Guix, Mireia, Font, Xavier and Bonilla, Maria Jesus (2016). Analysing the quality and credibility of Corporate Social Reporting in the Hospitality Sector, 2016. Nairobi: United Nations Environment Programme.