Dr Josephine Previte
Senior Lecturer
School of Business
+61 7 334 68095
Researcher biography
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Publications
Books
Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2019). Consumer behaviour: buying, having, being. 4th ed. Melbourne, VIC Australia: Pearson Australia.
Solomon, Michael R., Russell-Bennett, Rebekah and Previte, Josephine (2012). Consumer Behaviour: buying, having, being. 3rd ed. Frenchs Forst, NSW: Pearson Australia.
Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2010). Consumer behaviour: buying, having, being. 2nd ed. Melbourne, VIC Australia: Pearson Australia.
Book Chapters
Previte, Josephine and Pomfret, Liam (2020). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10
Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. Social marketing: from tunes to symphonies. (pp. 334-343) edited by Gerard Hastings and Christine Domegan. London, United Kingdom: Routledge.
Previte, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. Social marketing: From tunes to symphonies. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge.
Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. Social marketing and behaviour change: models, theory and applications. (pp. 66-74) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00017
Previte, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. Social marketing and behaviour change: models, theory and applications. (pp. 156-175) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00026
Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. Contemporary issues in social marketing. (pp. 111-140) edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.
Russell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. The 10th step and beyond: Mother support for breastfeeding. (pp. 183-193) edited by Virginia Thorley and Melissa Vickers. Amarillo, TX, United States: Hale Publishing.
Pini, Barbara, Brown, Kerry and Previte, Josephine (2004). Politics and identity in cyberspace: A case study of Australian Women in Agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 225-238) Routledge Taylor & Francis Group. doi: 10.4324/9780203644225
Previte, J. A. and Bennett, R. (2004). Austin Power's SMS Message. Marketing : creating and delivering value. (pp. 107-110) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.
Bennett, R. and Previte, J. A. (2004). Monaro - a retro revival. Marketing : creating and delivering value. (pp. 548-551) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.
Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberspace: A case study of Australian women in agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 259-275) edited by W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht. London: Routledge.
Journal Articles
Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing. doi: 10.1080/0965254X.2023.2251496
Alkire, Linda, Russell-Bennett, Rebekah, Previte, Josephine and Fisk, Raymond P. (2023). Enabling a service thinking mindset: practices for the global service ecosystem. Journal of Service Management, 34 (3), 580-602. doi: 10.1108/josm-02-2022-0070
Tarbit, James, Hartley, Nicole and Previte, Josephine (2022). Exoskeletons at your service: a multi-disciplinary structured literature review. Journal of Services Marketing, 37 (3), 313-339. doi: 10.1108/jsm-02-2022-0045
Raciti, Maria, Badejo, Foluké Abigail, Previte, Josephine and Schuetz, Michael (2022). Commentary: the moral limits of service markets – just because we can, should we?. Journal of Services Marketing, 36 (2), 89-96. doi: 10.1108/JSM-06-2021-0212
Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952
Mulcahy, Rory, Russell-Bennett, Rebekah and Previte, Jo (2021). Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects. Australasian Marketing Journal, 29 (1), 41-53. doi: 10.1177/1839334921998518
Brodie, Roderick J., Ranjan, Kumar Rakesh, Verreynne, Martie-louise, Jiang, Yawei and Previte, Josephine (2021). Coronavirus crisis and health care: learning from a service ecosystem perspective. Journal of Service Theory and Practice, 31 (2), 225-246. doi: 10.1108/jstp-07-2020-0178
Gurrieri, Lauren, Previte, Josephine and Prothero, Andrea (2020). Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society. Journal of Macromarketing, 40 (4), 437-444. doi: 10.1177/0276146720952530
Pomfret, Liam, Previte, Josephine and Coote, Len (2020). Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices. Journal of Marketing Management, 36 (5-6), 1-31. doi: 10.1080/0267257x.2020.1715465
Previte, Josephine and Robertson, Nichola (2019). A continuum of transformative service exchange: insights for service and social marketers. Journal of Services Marketing, 33 (6), 671-686. doi: 10.1108/JSM-10-2018-0280
Previte, Josephine, Russell-Bennett, Rebekah, Mulcahy, Rory and Hartel, Charmine (2019). The role of emotional value for reading and giving eWOM in altruistic services. Journal of Business Research, 99, 157-166. doi: 10.1016/j.jbusres.2019.02.030
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2018). Challenging the planned behavior approach in social marketing: emotion and experience matter. European Journal of Marketing, 52 (3-4), 837-865. doi: 10.1108/EJM-05-2016-0309
Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121
Thompson, Holly, Previte, Josephine A., Kelly, Sarah Jane and Kelly, Adrian (2017). Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 (3), 250-267. doi: 10.1108/JSOCM-04-2017-0026
Russell-Bennett, Rebekah, Glavas, Charmaine, Previte, Josephine, Hartel, Charmine E. J. and Smith, Geoff (2017). Designing a medicalized wellness service: balancing hospitality and hospital features. Service Industries Journal, 37 (9-10), 657-680. doi: 10.1080/02642069.2017.1354988
Previte, Josephine and Brennan, Linda (2017). Guest editorial. Journal of Social Marketing, 7 (3), 234-240. doi: 10.1108/JSOCM-05-2017-0034
Fry, Marie-Louise, Previte, Josephine and Brennan, Linda (2017). Social change design: disrupting the benchmark template. Journal of Social Marketing, 7 (2), 119-134. doi: 10.1108/JSOCM-10-2016-0064
Godwin, Megan, Drennan, Judy and Previte, Josephine (2016). Social capital stories behind young women's drinking practices. Journal of Social Marketing, 6 (3), 294-314. doi: 10.1108/JSOCM-06-2015-0035
Brennan, Linda, Previte, Josephine and Fry, Marie-Louise (2016). Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems. Journal of Social Marketing, 6 (3), 219-239. doi: 10.1108/JSOCM-12-2015-0079
May, Cybele and Previte, Josephine (2016). Understanding the midstream environment within a social change systems continuum. Journal of Social Marketing, 6 (3), 258-276. doi: 10.1108/JSOCM-04-2015-0023
Previte, Josephine and Gurrieri, Lauren (2015). Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion. Health Marketing Quarterly, 32 (4), 330-349. doi: 10.1080/07359683.2015.1093881
Brennan, Linda, Fry, Marie-Louise and Previte, Josephine (2015). Strengthening social marketing research: Harnessing "insight" through ethnography. Australasian Marketing Journal, 23 (4), 286-293. doi: 10.1016/j.ausmj.2015.10.003
Previte, Josephine, Fry, Marie-Louise, Drennan, Judy and Hasan, Syed Fazal E. (2015). Friends or foes: group influence effects on moderate drinking behaviors. Journal of Business Research, 68 (10), 2146-2154. doi: 10.1016/j.jbusres.2015.03.014
Tjondronegoro, Dian, Drennan, Judy, Kavanagh, David J., Zhao, Elaine Jing, White, Angela M., Previte, Josephine, Connor, Jason P. and Fry, Marie-Louise (2015). Designing a Mobile Social Tool that Moderates Drinking. Ieee Pervasive Computing, 14 (3) 7140685, 62-69. doi: 10.1109/MPRV.2015.62
Gallegos, Danielle, Russell-Bennett, Rebekah, Previte, Josephine and Parkinson, Joy (2014). Can a text message a week improve breastfeeding?. Bmc Pregnancy and Childbirth, 14 (1) 374, 374.1-374.11. doi: 10.1186/s12884-014-0374-2
Previte, Josephine, Russell-Bennett, Rebekah and Parkinson, Joy (2014). Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour. International Journal of Consumer Studies, 39 (1), 12-24. doi: 10.1111/ijcs.12146
Gurrieri, Lauren, Brace-Goan, Jan and Previte, Josephine (2014). Neoliberalism and managed health: fallacies, facades and inadvertent effects. Journal of Macromarketing, 34 (4), 532-538. doi: 10.1177/0276146714542953
Connor, Jason P., Kavanagh, David J., Andrade, Jackie, May, Jon, Feeney, Gerald F. X., Gullo, Matthew J., White, Angela M., Fry, Marie-Louise, Drennan, Judy, Previte, Josephine and Tjondronegoro, Dian (2014). Alcohol consumption in young adults: the role of multisensory imagery. Addictive Behaviors, 39 (3), 721-724. doi: 10.1016/j.addbeh.2013.11.023
Fry, Marie-Louise, Drennan, Judy, Previte, Josephine, White, Angela and Tjondronegoro, Dian (2014). The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour. Journal of Marketing Management, 30 (5-6), 551-570. doi: 10.1080/0267257X.2013.875931
Pini, Barbara and Previte, Josephine (2013). Bourdieu, the boom and cashed-up bogans. Journal of Sociology, 49 (2-3), 256-271. doi: 10.1177/1440783313481742
Gurrieri, Lauren, Previte, Josephine and Brace-Govan, Jan (2013). Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing. Journal of Macromarketing, 33 (2), 128-143. doi: 10.1177/0276146712469971
Pini, Barbara and Previte, Josephine (2013). Gender, Class and Sexuality in Contemporary Australia: Representations of the Boganette. Australian Feminist Studies, 28 (78), 348-363. doi: 10.1080/08164649.2013.857385
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine (2013). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing, 47 (9), 1504-1524. doi: 10.1108/EJM-10-2011-0564
Russell-Bennett, Rebekah, Woods, Matthew and Previte, Jo (2013). Fresh ideas: services thinking for social marketing. Journal of Social Marketing, 3 (3), 223-238. doi: 10.1108/JSOCM-02-2013-0017
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Increasing loyalty to breastfeeding: investigating a product development strategy. Health Marketing Quarterly, 29 (3), 223-238. doi: 10.1080/07359683.2012.705663
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20 (1), 16-23. doi: 10.1016/j.ausmj.2011.10.010
Gallegos, Danielle, Russell-Bennett, Rebekah and Previte, Joesphine (2011). An innovative approach to reducing risks associated with infant feeding: The use of technology. Journal of Nonprofit and Public Sector Marketing, 23 (4), 327-347. doi: 10.1080/10495142.2011.623504
Zainuddin, Nadia, Previte, Josephine and Russell-Bennett, Rebekah (2011). A social marketing approach to value creation in a well-women's health service. Journal of Marketing Management, 27 (3/4), 361-385. doi: 10.1080/0267257X.2011.547081
Russell-Bennett, R., Previte, J. and Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218. doi: 10.1016/j.ausmj.2009.06.002
Previte, Josephine, Pini, Barbara and Haslam-McKenzie, Fiona (2007). Q Methodology and Rural Research. Sociologia Ruralis, 47 (2), 135-147. doi: 10.1111/j.1467-9523.2007.00433.x
Drennan, Judy and Previte, Josephine (2007). The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional Australia. International Journal of Internet and Enterprise Management, 5 (2), 136-157. doi: 10.1504/IJIEM.2007.014086
Pini, Barbara, Previte, Josephine and Haslam-McKenzie, Fiona (2007). Stakeholders, natural resource management and Australian rural local governments: A Q methodological study. Local Government Studies, 33 (3), 427-449. doi: 10.1080/03003930701289638
Drennan, J. C., Sullivan Mort, G. and Previte, J. A. (2006). Privacy, risk perception, and expert online behavior: An exploratory study of household end users. Journal of Organizational and End User Computing, 18 (1), 1-22. doi: 10.4018/joeuc.2006010101
Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberscape: A case study of Australian women in agriculture online. Information, Communication & Society, 7 (2), 167-184.
Previte, Josephine (1999). Internet advertising: An assessment of consumer attitudes. Prometheus (United Kingdom), 17 (2), 199-209. doi: 10.1080/08109029908629550
Conference Papers
Tarbit, James and Previte, Josephine (2022). Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence. International Social Marketing Conference, Gold Coast, QLD Australia, 8-9 February 2022.
Gonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251
Weerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50
Pomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, 19-23 June. Dunedin, New Zealand: Macromarketing Society.
Thompson, H., Kelly, S., Previte, J. and Kelly, A. B. (2016). Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. 7th International Conference on Sport in Society, Honolulu, HI, United States, 2-3 June 2016.
Russell-Bennett, R., Glavas, C., Hartel, C. E. J., Previte, J. and Smith, G. (2016). The role of other people in the emotional experience of an altruistic service. International Conference on Emotions and Organizational Life: EMONET X, Rome Italy, 4-5 July 2016.
Russell-Bennett, Rebekah, Previte, Josephine, Hartel, Charmine, Smith, Geoff and Zainuddin, Nadia (2016). The actual and imagined customer experiences of blood donation: a customer value perspective. AMA Servsig, Maastricht, The Netherlands, 17-19 June 2016. Maastricht, The Netherlands: Maastricht University.
Pomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, 1-3 December 2014. Brisbane, QLD, Australia: ANZMAC.
Russell-Bennet, Rebekah, Wood, Matthew and Previte, Josephine (2013). A services approach to social marketing. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science.
Pomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, 3 - 5 December 2012. Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University.
Zainuddin, N., Previte, J. and Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.
Previte, J. and Fry, M. (2009). Talking policy: RTD taxation versus social marketing outcomes. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Australia: ANZMAC.
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). Describing value in a social marketing service: What is it and how is it influenced?. 2008 INSM Conference: Partnerships, Proof and Practice, Wollongong, New South Wales, Australia, 15-16 July, 2008.
Larkin, I., Previte, J. and Luck, E. (2008). Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference, Brighton, UK, 29-30 September 2008. Brisbane, Australia: QUT.
Sibbick, Joseph, Previte, Jo. and Russell-Bennett, Rebekah (2007). Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. 2007 International Nonprofit and Social Marketing (INSM) Conference, Brisbane, QLD, 27-28 September 2007.
Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Jo (2007). Conceptualising a relational approach to value creation in a government service: Implications for social marketing. 2007 International Nonprofit and Social Marketing Conference, Brisbane, QLD, 27-28 September 2007.
Previte, Josephine and Fry, Marie-Louise (2006). Conceptualizing the harm chain in social marketing strategy : A drink-drive application. Australian and New Zealand Marketing Academy Conference 2006 (ANZMAC 2006), Brisbane, Australia, 4-6 December 2006. Brisbane, QLD, Australia: Australian and New Zealand Marketing Academy.
Previte, Josephine, Drennan, Judy and Sullivan Mort, Gillian (2006). M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper). 2006 Macromarketing Conference, Queenstown, New Zealand, 6-8 June 2006. Dunedin, New Zealand: Marketing Department, University of Otago.
Drennan, J., Previte, J. and Sullivan-Mort, G. (2006). Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study. Controversies in Social Marketing: the Way Forward, Newcastle, August, 2006.
Previte, Josephine and Dann, Susan (2005). Confronting the challenges in social marketing theory and practice. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Pini, B. and Previte, J. (2004). New entries to the third sector: Contemporary Australian farm women's groups. 2004 Australia New Zealand Third Sector Research Conference, Brisbane, Australia, 24-26 November 2004.
Previte, J. A., Bennett, R. and Drennan, J. C. (2004). New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.
Pini, B. and Previte, J. (2004). Videoconferenced Focus Groups: Feminist Methodological Reflections. Qualitative Research in IT & IT Qualitative Research, Brisbane, QLD, 24-26 November 2004.
Previte, J., Pini, B. and Hearn, G. (2003). Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influences. Australian & New Zealand Communication Association Conference (ANZCA03), Brisbane, QLD, 9-11 July 2003.
Newspaper Article
Holly Thompson, Kelly, Sarah and Previte, Josephine (2018, 03 01). Revealed: how alcohol is at the heart of local sport Momentum: The business magazine of UQ Business School