Researcher biography

Dr Josephine Previte's research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.

She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.