Dr Len Coote
Discipline Convenor, Marketing & Associate Professor
School of Business
Researcher biography
Len Coote holds the rank of Associate Professor in The University of Queensland Business School. His primary academic contribution is to the study of economic choices, which are ubiquitous in marketing (e.g., consider the decisions to install solar panels, purchase private health insurance, and use toll roads—to name just a few). Together with his academic collaborators, he developed a very general and flexible model for studying decision making and choice. The model integrates the mathematics of Daniel McFadden's (UC Berkeley) conditional logistic regression and Karl Joreskog's (Uppsala) linear structural relations models.
Len's primary teaching interests are in quantitative marketing, which is a precursor to the new discipline of business analytics. In his opinion, today's business school students need greater "data literacy" and business schools must place greater emphasis on equipping students to succeed in a world of artificial intelligence and big data. The methods of business analytics—data visualisation, machine learning, optimisation methods, predictive analytics, text mining, and web analytics—have much application to solving business and marketing problems. Len is passionate about bringing these methods to a new generation of business school students.
For the past 10 years, Len has performed several valued service roles at the University of Queensland. He served as Acting Dean of the UQ Business School for 1.5 years through to December, 2017. Before that he served as Deputy Dean of the Business School (1.5 years) and Head of the Marketing Discipline (7 years). As Acting Dean, Len was committed to understanding the needs of business and responding to those needs by introducing advanced and innovative programs. The introduction of the Bachelor of Advanced Business (Honours) program reflects this commitment.
Len is an active participant in community service roles. For example, he is the Vice-Chair of the Australian Consortium for Social and Political Research, Inc. ACSPRI is a non-profit consortium of Australian universities. Its mission is to improve the quality of research in the social and behavioural sciences and encourage Australian governments to take an evidence-based approach to policymaking. Before serving in the role of Vice-Chair, he was an instructor on ACSPRI's summer and winter programs for circa 10 years (teaching courses on structural equations with latent variables).
Book Chapters
Coote, L. V. (2005). Case Study 2: Consumer Fashion Brands. Marketing Research. (pp. 601-605) edited by D. A. Aaker, V. Kumar, G.S. Day and M. Lawley. Australia: Wiley.
Coote, L. V. (2005). Case Study 3: Supply Chain Management. Marketing Research. (pp. 606-615) edited by D. A. Aaker, V. Kumar, G.S. Day and M. Lawley. Australia: Wiley.
Journal Articles
Gain, Alexandria M., Coote, Leonard V. and Bonfrer, André (2024). Conceptualising and measuring consumer perceptions of brand wastefulness. The Journal of Brand Management, 31 (6), 557-575. doi: 10.1057/s41262-024-00360-1
Tabaei-Aghdaei, Zahra, McColl-Kennedy, Janet R. and Coote, Leonard V. (2022). Goal setting and health-related outcomes in chronic diseases: a systematic review and meta-analysis of the literature from 2000 to 2020. Medical Care Research and Review, 80 (2), 1-20. doi: 10.1177/10775587221113228
Coote, Leonard V., Swait, Joffre and Adamowicz, Wiktor (2021). Separating generalizable from source-specific preference heterogeneity in the fusion of revealed and stated preferences. Journal of Choice Modelling, 40 100302, 1-19. doi: 10.1016/j.jocm.2021.100302
Tabaei Aghdaei, Zahra, McColl-Kennedy, Janet R. and Coote, Leonard V. (2021). Hierarchy of customer goals: conceptual framework and new insights. Journal of Service Management, ahead-of-print (ahead-of-print), 673-701. doi: 10.1108/josm-03-2020-0087
McColl-Kennedy, Janet R., Cheung, Lilliemay and Coote, Leonard V. (2020). Tensions and trade-offs in multi-actor service ecosystems. Journal of Business Research, 121, 655-666. doi: 10.1016/j.jbusres.2020.06.055
Pomfret, Liam, Previte, Josephine and Coote, Len (2020). Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices. Journal of Marketing Management, 36 (5-6), 1-31. doi: 10.1080/0267257x.2020.1715465
Turner, Michael J. and Coote, Leonard V. (2018). Incentives and monitoring: impact on the financial and non-financial orientation of capital budgeting. Meditari Accountancy Research, 26 (1), 122-144. doi: 10.1108/MEDAR-02-2017-0117
Cheung, Lilliemay, McColl-Kennedy, Janet and Coote, Leonard V. (2017). Consumer-citizens mobilizing social capital following a natural disaster: Effects on well-being. Journal of Services Marketing, 31 (4/5), 438-451. doi: 10.1108/JSM-05-2016-0192
Turner, Michael J. and Coote, Leonard V. (2017). Discrete choice experiments: A research agenda for experimental accounting. Meditari Accountancy Research, 25 (1), 158-182. doi: 10.1108/MEDAR-07-2016-0068
Kelly, Sarah, Coote, Len, Cornwell, T. Bettina and McAlister, Anna (2017). Mellowing skeptical consumers: An examination of sponsorship-linked advertising. International Journal of Sport Communication, 10 (1), 58-84. doi: 10.1123/ijsc.2016-0099
Verreynne, Martie-Louise, Hine, Damian, Coote, Len and Parker, Rachel (2016). Building a scale for dynamic learning capabilities: the role of resources, learning, competitive intent and routine patterning. Journal of Business Research, 69 (10), 4287-4303. doi: 10.1016/j.jbusres.2016.04.003
Magor, Thomas J. and Coote, Leonard V. (2014). Latent variables as a proxy for inherent preferences: a test of antecedent volition. Journal of Choice Modelling, 13, 24-36. doi: 10.1016/j.jocm.2015.01.002
Hogan, Suellen J. and Coote, Leonard V. (2013). Organizational culture, innovation, and performance: a test of Schein's Model. Journal of Business Research, 67 (8), 1609-1621. doi: 10.1016/j.jbusres.2013.09.007
Schleimer, Stephanie C., Coote, Leonard V. and Riege, Andreas (2013). Headquarters to subsidiary transfer effects on marketing strategy exploitation. Journal of Business Research, 67 (3), 307-315. doi: 10.1016/j.jbusres.2013.01.020
Rungie, Cam M., Coote, Leonard V. and Louviere, Jordan J. (2012). Latent variables in discrete choice experiments. Journal of Choice Modelling, 5 (3), 145-156. doi: 10.1016/j.jocm.2013.03.002
Kelly, Sarah J., Cornwell, T. Bettina, Coote, Leonard V. and McAlister, Anna R. (2012). Event-related advertising and the special case of sponsorship-linked advertising. International Journal of Advertising, 31 (1), 15-37. doi: 10.2501/IJA-31-1-15-37
Coote, Leonard V. (2011). Measurement properties of rankings and ratings. Journal of Business Research, 64 (12), 1296-1302. doi: 10.1016/j.jbusres.2010.12.006
Rungie, Campbell M., Coote, Leonard V. and Louviere, Jordan J. (2011). Structural choice modelling: Theory and applications to combining choice experiments. Journal of Choice Modelling, 4 (3), 1-29. doi: 10.1016/S1755-5345(13)70040-X
Cunningham, Stephanie, Cornwell, T. Bettina and Coote, Leonard V. (2009). Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship. Journal of Sport Management, 23 (1), 65-86. doi: 10.1123/jsm.23.1.65
Russell-Bennett, R., McColl-Kennedy, J. R. and Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60 (12), 1253-1260. doi: 10.1016/j.jbusres.2007.05.001
Stephen, A. T. and Coote, L. V. (2007). Interfirm behavior and goal alignment in relational exchanges. Journal of Business Research, 60 (4), 285-295. doi: 10.1016/j.jbusres.2006.10.022
Beatson, A., Lee, N. and Coote, L. V. (2007). Self-service technology and the service encounter. Service Industries Journal, 27 (1), 75-89. doi: 10.1080/02642060601038700
Ali,Czafrann, Cornwell, T. Bettina, Nguyen, Doan and Coote,Leonard (2006). Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context. International Journal of Sports Marketing and Sponsorship, 7 (2), 115-123.
Beatson, A. T., Coote, L. V. and Rudd, J. M. (2006). Determining customer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7), 853-882.
Cornwell, T. Bettina and Coote, Leonard V. (2005). Corporate sponsorship of a cause: the role of identification in purchase intent. Journal of Business Research, 58 (3), 268-276. doi: 10.1016/S0148-2963(03)00135-8
Ackfeldt, Anna-Lena and Coote, Leonard V. (2005). A study of organizational citizenship behaviors in a retail setting. Journal of Business Research, 58 (2), 151-159. doi: 10.1016/S0148-2963(03)00110-3
Coote, L. V., Price, E. and Ackfeldt, A. (2004). An investigation into the antecedents of goal congruence in retail-service settings. Journal of Services Marketing, 18 (7), 547-559. doi: 10.1108/08876040410561875
Coote, L. V., Forrest, E. J. and Tam, T. W. (2003). An investigation into commitment in non-Western industrial marketing relationships. Industrial Marketing Management, 32 (7), 595-604. doi: 10.1016/S0019-8501(03)00017-8
Perry, C., Angele, C. and Coote, L. V. (2002). Technical and social bonds within business-to-business relationships. The Journal of Business and Industrial Marketing, 17 (1), 75-88. doi: 10.1108/08858620210415217
Weerawardena, Jay and Coote, Leonard (2001). An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing and Entrepreneurship, 3 (1), 51-70. doi: 10.1108/14715200180001477
Conference Papers
Checco, Julia, Demont, Matty, Coote, Leonard, Permani, Risti, Berdejo-Espinola, Violeta, Schulze, Maureen, Mitchell, Jaquie and Abdul Aziz, Ammar (2023). Willingness to pay for sustainable rice: A cross-country comparison.. 6th International Rice Congress 2023, Manilla, Philippines, 16-19 October 2023.
Bulmer, Michael and Coote, Leonard (2022). The role of synthetic data in teaching and learning statistics. 11th International Conference on Teaching Statistics, Rosario, Argentina, 11-16 September 2022. Rosario, Argentina: International Association for Statistical Education. doi: 10.52041/iase.icots11.t14i2
Wallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, 12-14 June, 2014.
Wallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. International Choice Modelling Conference, Sydney, NSW, Australia, 3-5 July 2013.
Kelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2009). The impact of ambush advertising on consumer memory for sponsor brand. 2009 AMA Winter Educators' Conference, Tampa, FL, 20-23 February 2009. Online Proceedings: American Marketing Association.
Tildesley, Amy E. and Coote, Leonard V. (2009). This brand is me: A social identity based measure of brand identification. 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, United States, 23-26 October 2008. Duluth, MN, United States: Association for Consumer Research.
Kelly, SJ, Cornwell, TB and Coote, LV (2009). Mellowing Skeptical Consumers: An Examination of Sponsorship Linked Advertising. 36th Annual Conference of the Association-for-Consumer-Research, San Francisco CA, OCT 23-26, 2008.
Coote, Len and Cornwell, Bettina (2008). Latent variable modeling of consumer brand preferences using best-worst experiments. 2008 INFORMS Marketing Science Conference, Vancouver, Canada, 12-14 June 2008.
Coote, Len, Louviere, Jordan and Cam Rungie (2007). Modeling the latent preference structure implied by discrete choice experiments. XXIX INFORMS Marketing Science Conference, Singapore, 27-30 June 2007. Singapore: INFORMS.
Rutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
Beatson, A., Coote, L. V. and Drennan, J. (2007). High tech versus high touch: Consumer impressions of service delivery experiences. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University.
Coote, L. V. and Cornwell, T. B. (2007). Antecedents and consequences of identification in international expansion. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University.
Kelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2007). Consumer skepticism and thematically tied advertising response. 2007 AMA Winter Educators' Conferencee, San Diego, CA, United States, 16 - 19 February 2007. Chicago, IL, United States: American Marketing Association.
Coote, Leonard V. and Louviere, Jordan J. (2006). Modelling Hierarchical Conjoint Processes and Data from Integrated Experiments Using Latent Variables. XXVIII INFORMS Marketing Science Conference, Pittsburgh, PA, United States, 16 - 19 June 2005.
Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.
Stephen, A. T. and Coote, L. V. (2004). The role of consumer-brand identification in building brand relationships: A conceptual framework. 2004 AMA Summer Educators' Conference, Boston, Ma, 6-9 August, 2004. Chicago, IL: American Marketing Association.
Coote, L. V. and Cornwell, T.B. (2004). Employee identification with sponsorship programs: A conceptual framework of antecedents and outcomes. 2004 AMA Winter Educators' Conference, Scottsdale, Arizona, 6-9 February, 2004. Chicago, Il: American Marketing Association.
Stephen, A. T. and Coote, L. V. (2004). Exploring biaxial agency relationships and their performance implications under relational governance. 2004 AMA Summer Educators' Conference, Boston, MA, 6-9 August, 2004. Chicago, IL: American Marketing Association.
Hogan, Suellen J. and Coote, Leonard V. (2004). Towards an understanding of creativity and innovation within professional services and marketing. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December, 2004. Wellington, New Zealand: ANZMAC.
Stephen, A. T. and Coote, L. V. (2004). The market value of relational governance as a solution to agency problems: A conceptual framework. 2004 AMA Winter Educators' Conference, Scottsdale, Arizona, 6-9 February, 2004. Chicago, Il: American Marketing Association.
Coote, L. V., Cornwell, T.B. and Stephen, A. T. (2004). Consumer-company identification and consumer-company relationships: A conceptual framework. 2004 AMA Summer Educators' Conference, Boston, MA, 6-9 August, 2004. Chicago, IL: American Marketing Association.
Coote, L. V. and Cornwell, B. T. B. (2003). Sponsorship of a cause: Exploring the role of organizational identification in sponsorship-linked purchase commitment. 2003 AMA Summer Educators' Conference, Chicago, Il, 15-18 August, 2003. Chicago, Il.: American Marketing Association.
Bennett, R., Coote, L. V., Hartel, C. and McColl-Kennedy, J. R. (2002). The impact of the client-service provider relationship on loyalty in a business services setting. 2nd ServSIG Research Conference 2001, Sydney, Australia, 26-28 May, 2001. Chicago: American Marketing Association.
Beatson, A. T. and Coote, L. V. (2002). Attributes of service delivery modes and their impact on customer satisfaction. Australian and New Zealand Marketing Academy Conference, Geelong, Vic, 2-4 December, 2002. Geelong, Vic: Deakin University.
Beatson, A. T. and Coote, L. V. (2002). Measuring consumer loyalty: The loyalty orientation scale. European Marketing Academy Conference (EMAC) 2002, Braga, Portugal, 28-31 May, 2002. Braga, Portugal: University of Minho.
Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, 9-14 August, 2002. Denver, Colorado: Academy of Management.
Rowe, A. and Coote, L. V. (2001). The impact of self-service technology and interpersonal service on customer satisfaction. Bergen, Norway, May 8th -11th ,2001. Bergen Norway: Norwegian School of Economics and Business Administration.
Coote, L. V. and Rowe, A. (2001). The determinants of customer loyalty in a service context. Bergen, Norway, May 8th -11th ,2001. Bergen Norway: Norwegian School of Economics and Business Administration.
Ackfeldt, A. L. and Coote, L. V. (2000). An investigation into the antecedents of organizational citizenship behaviours. ANZMAC 2000, Gold Coast, Australia, 28 Nov - 1 Dec 2000. Gold Coast, Queensland: Griffith University.
Rowe, A. and Coote, L. V. (2000). Measuring satisfaction with interpersonal service and self-service technology. ANZMAC 2000, Gold Coast, Queensland, 28 Nov - 1 Dec 2000. Gold Coast, Queensland: Griffith University.
Coote, L. V. (2000). Determinants of selectivity in industrial relationships. ANZMAC 2000, Gold Coast, 28 Nov - 1 Dec 2000. Gold Coast, Queensland: Griffith University.
Coote, L. V. (2000). An investigation into the antecedents of service orientation. ANZMAC 2000, Gold Coast, Queensland, 28 Nov - 1 Dec 2000. Gold Coast: Griffith University.
Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, 04-09 August 2000. Toronto, Canada: Academy of Management.
Bennett, R., Coote, L. V. and Dann, S. (2000). A structural model of brand loyalty. British Academy of Management Annual Conference, Edinburgh, UK, 13-15 Sept 2000. Edinburgh, UK: University of Edinburgh.
Bennett, R., McColl-Kennedy, J. R. and Coote, L. V. (2000). Trust, commitment and attitudinal brand loyalty: Key constructs in business-to-business relationships. Australian and New Zealand Marketing Academy Conference (ANZMAC 2000), Gold Coast, Australia, 28 November - 1 December, 2000. Gold Coast, Australia: Australian and New Zealand Marketing Academy Management.
Weerawardena, J., Coote, L. V. and Henderson, K. V. (1999). The role of distinctive capabilities in organizational innovation and sustainable competitive advantage. ANZMAC'99: Marketing in the New Millennium, Univ. of NSW, Sydney, November 28 - December 1, 1999. Sydney: School of Marketing, University of NSW.
Research Report
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918