Dr Wen Mao

Lecturer in Marketing

School of Business

+61 7 344 31259

w.mao@business.uq.edu.au

Room 314, Colin Clark Building (39), St. Lucia Campus

Researcher biography

Wen is a lecturer in the marking discipline. His research interest centres on behavioural decision making, consumer psychology, and individual differences.

Publications

Journal Articles (9)

Journal Articles

Schivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer and Stavropoulos, Vasileios (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management, ahead-of-print (ahead-of-print). doi: 10.1108/jpbm-05-2021-3468

Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism. doi: 10.1080/13683500.2021.2010672

Ranjan, Kumar Rakesh, Dash, Rupanwita, Sugathan, Praveen and Mao, Wen (2020). Effect of frontline employee's hope and consumer failure during consumer-created emergencies. Journal of Service Theory and Practice, 31 (1), 35-64. doi: 10.1108/jstp-01-2020-0007

Mao, Wen (2020). Choice set size and consumer preference for an option with a “zero” attribute value. Journal of Consumer Behaviour, 20 (3) 1889, 626-634. doi: 10.1002/cb.1889

Palmeira, Mauricio, Andrade, Eduardo, Sharifi, Shahin, Mao, Wen and Jacob, Jorge (2019). The influence of arbitrary breakpoints on judgments of maximum output. Journal of Consumer Psychology, 30 (2) jcpy.1150, 260-276. doi: 10.1002/jcpy.1150

Mao, Wen (2016). Sometimes "fee" is better than "free": token promotional pricing and consumer reactions to price promotion offering product upgrades. Journal of Retailing, 92 (2), 173-184. doi: 10.1016/j.jretai.2015.09.001

Mao, Wen (2016). When one desires too much of a good thing: the compromise effect under maximizing tendencies. Journal of Consumer Psychology, 26 (1), 66-80. doi: 10.1016/j.jcps.2015.04.007

Mao, Wen and Oppewal, Harmen (2012). The attraction effect is more pronounced for consumers who rely on intuitive reasoning. Marketing Letters, 23 (1), 339-351. doi: 10.1007/s11002-011-9157-y

Mao, Wen and Oppewal, Harmen (2010). Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality. Australasian Marketing Journal, 18 (1), 28-35. doi: 10.1016/j.ausmj.2009.10.002