Dr Wen Mao

Lecturer in Marketing

School of Business

+61 7 344 31259

w.mao@business.uq.edu.au

Room 314, Colin Clark Building (39), St. Lucia Campus

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Publications

Journal Articles (3)

Journal Articles

Mao, Wen (2020). Choice set size and consumer preference for an option with a “zero” attribute value. Journal of Consumer Behaviour 1889. doi: 10.1002/cb.1889

Palmeira, Mauricio, Andrade, Eduardo, Sharifi, Shahin, Mao, Wen and Jacob, Jorge (2019). The influence of arbitrary breakpoints on judgments of maximum output. Journal of Consumer Psychology, 30 (2) jcpy.1150, 260-276. doi: 10.1002/jcpy.1150

Mao, Wen (2016). When one desires too much of a good thing: the compromise effect under maximizing tendencies. Journal of Consumer Psychology, 26 (1), 66-80. doi: 10.1016/j.jcps.2015.04.007