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Dr Wen Mao

Lecturer in Marketing
School of Business
w.mao@business.uq.edu.au
View researcher profile

Publications

Journal Articles (2)

Journal Articles

Palmeira, Mauricio, Andrade, Eduardo, Sharifi, Shahin, Mao, Wen and Jacob, Jorge (2019) The influence of arbitrary breakpoints on judgments of maximum output. Journal of Consumer Psychology, . doi:10.1002/jcpy.1150
Mao, Wen (2016) When one desires too much of a good thing: the compromise effect under maximizing tendencies. Journal of Consumer Psychology, 26 1: 66-80. doi:10.1016/j.jcps.2015.04.007
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