Professor Ashish Sinha

Professor of Marketing

School of Business

a.sinha@business.uq.edu.au

Ashish Sinha, Professor of Marketing at UQ Business School and Visiting Professor of Marketing & Research Fellow at the Indian School of Business. He has previously held senior leadership positions in both industry and academia, including Academic Dean of Executive Education (ISB), Associate Dean (Research), Interim Dean and Acting Head of Economics at UTS Business School, and Professor and Head of School of Marketing at University of New South Wales (UNSW); Vice President, Analytics Insights group at IRI, Chicago, USA.

As the Academic Dean of ExecED at ISB, he led the digital transformation of the Executive Education culminating in the ExecED program being ranked Financial Times #38 in the world for Custom Programs. In the role of ADR and the defacto co-Internal Dean, he led the transformation of the UTS Business School into an externally-engaged research powerhouse, which culminated in the school being ranked in the top 3 Business Schools in Australia as per ERA 2018.

He currently holds or previously held visiting appointments at the Indian School of Business (ISB), Hong Kong Polytech University and University of Alberta.

His work has appeared in many academic and trade journals, including Marketing Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, the Journal of Retailing and Consumer Services, the Journal of Business Research, Industrial Marketing Management and Australasian Marketing Journal.

He is also a recipient of many academic awards including the Davidson Award for Best Journal of Retailing Paper and is twice runner-up for the Gary Lilien Practice Award for the significant impact that his work has made to the practice of business.

Research Impacts

Professor Sinha's work lies at the interface of theory and practice, and has made a sustained and significant impact on the practice of business. He is a serial entrepreneur who has sold two Analytics firms, both of which received accolades from academia and practice. He has twice been runner-up for the prestigious GARY Lilien (INFORMS) Marketing Science Practice Award in 2005 and 2013 for the sustained impact his work has made to the practice of analytics. Ashish is also a CI of the $240 million Food Agility CRC (the largest Cooperative Research Centre).

Publications

Book Chapter (1)

Journal Articles (31)

Conference Paper (1)

Book Chapter

Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Data analytics research in nonprofit organisations: a bibliometric analysis. Pattern recognition and data analysis with applications. (pp. 751-763) Singapore, Singapore: Springer Nature Singapore. doi: 10.1007/978-981-19-1520-8_61

Journal Articles

Iurkov, Viacheslav, Koval, Mariia, Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2024). Impact of ESG distinctiveness in alliances on shareholder value. Journal of Business Research, 171 114395. doi: 10.1016/j.jbusres.2023.114395

Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2022). A theory of marketing’s contribution to customers’ perceived value. Journal of Creating Value, 8 (2), 219-240. doi: 10.1177/23949643221118152

Sinha, Ashish, Bagri, Prakash, Pedada, Kiran and Srivastava, Rajendra (2022). Is Social Ecommerce the future of online shopping. Management and Business Review, 2 (4), 65-70.

Padigar, Manjunath, Pupovac, Ljubomir, Sinha, Ashish and Srivastava, Rajendra (2022). The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50 (6), 1277-1298. doi: 10.1007/s11747-022-00873-8

Sinha, Ashish, Pedada, Kiran, Purkayastha, Anish, Srivastava, Rajendra and Balani, Sandeep (2022). Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value. California Management Review.

Voola, Ranjit, Carlson, Jamie, Azmat, Fara, Viet Ngo, Liem, Porter, Kylie and Sinha, Ashish (2022). Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals. Australasian Marketing Journal, 30 (2), 97-106. doi: 10.1177/14413582221085387

Sinha, Ashish, Purkayastha, Anish and Srivastava, Rajendra (2022). Harnessing artificial intelligence and disruptive technologies to benefit society. California Management Review, 64 (2).

Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Joshi, Sudhanshu, Sharma, Manu, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Different approaches of bibliometric analysis for data analytics applications in non-profit organisations. Journal of Smart Environments and Green Computing, 2 (3), 90-104. doi: 10.20517/jsegc.2022.09

Pedada, Kiran, Padigar, Manjunath, Sinha, Ashish and Dass, Mayukh (2021). Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135, 295-303. doi: 10.1016/j.jbusres.2021.06.043

Sinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu (2019). Signaling effects and the role of culture: movies in international auxiliary channels. European Journal of Marketing, 53 (10), 2146-2172. doi: 10.1108/ejm-09-2017-0587

Ngo, Liem Viet, Bucic, Tania, Sinha, Ashish and Lu, Vinh Nhat (2019). Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation. Journal of Business Research, 94, 154-161. doi: 10.1016/j.jbusres.2017.10.050

Bucic, Tania, Ngo, Liem Viet and Sinha, Ashish (2017). Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy. Australian Journal of Management, 42 (2), 308-327. doi: 10.1177/0312896215611189

Ahmed, Sumaiya and Sinha, Ashish (2016). When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry. Journal of Marketing, 80 (4), 20-38. doi: 10.1509/jm.15.0484

Neumann, Nico, Böckenholt, Ulf and Sinha, Ashish (2016). A meta-analysis of extremeness aversion. Journal of Consumer Psychology, 26 (2), 193-212. doi: 10.1016/j.jcps.2015.05.005

Gazley, Aaron, Sinha, Ashish and Rod, Michel (2016). Toward a theory of marketing law transgressions. Journal of Business Research, 69 (2), 476-483. doi: 10.1016/j.jbusres.2015.05.004

Sinha, Ashish, Sahgal, Anna and Mathur, Sharat K. (2013). Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system. Marketing Science, 32 (2), 221-228. doi: 10.1287/mksc.1120.0746

Malik, Ashish, Sinha, Ashish and Blumenfeld, Stephen (2012). Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms. Industrial Marketing Management, 41 (4), 639-648. doi: 10.1016/j.indmarman.2011.06.037

Sinha, Ashish and Sahgal, Anna (2012). Retail revenue optimization: the past, the present and the future. Journal of Revenue and Pricing Management, 11 (3), 319-321. doi: 10.1057/rpm.2012.15

Sinha, Ashish and Gazley, Aaron (2012). Special issue on pricing and revenue management models in marketing. Journal of Revenue and Pricing Management, 11 (3), 251-252. doi: 10.1057/rpm.2012.16

Vowles, Nicole, Thirkell, Peter and Sinha, Ashish (2011). Different determinants at different times: B2B adoption of a radical innovation. Journal of Business Research, 64 (11), 1162-1168. doi: 10.1016/j.jbusres.2011.06.016

Gazley, Aaron, Clark, Gemma and Sinha, Ashish (2011). Understanding preferences for motion pictures. Journal of Business Research, 64 (8), 854-861. doi: 10.1016/j.jbusres.2010.09.012

Sinha, Ashish, Gazley, Aaron and Ashill, Nicholas J. (2008). Measuring customer based brand equity using hierarchical Bayes methodology. Australasian Marketing Journal, 16 (1), 3-19. doi: 10.1016/S1441-3582(08)70001-6

Inman, J. Jeffrey, Park, Joonwook and Sinha, Ashish (2008). A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units. Journal of Marketing Research, 45 (1), 94-103. doi: 10.1509/jmkr.45.1.094

Sinha, Ashish, Inman, J. Jeffrey, Wang, Yantao and Park, Joonwook (2005). Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs. Marketing Science, 24 (3), 351-366. doi: 10.1287/mksc.1050.0159

Popkowski Leszczyc, Peter T. L. and Sinha, Ashish (2005). A methodology for incorporating prior information into choice models. Journal of Retailing and Consumer Services, 12 (2), 113-123. doi: 10.1016/j.jretconser.2004.05.001

Sinha, Ashish and Popkowski Leszczyc, Peter (2005). A method to incorporate managerial intuition into models of consumer choice. Journal of Retailing and Consumer Services, 12 (2), 113-123.

Ashill, Nicholas J. and Sinha, Ashish (2004). An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. Journal of Asia-Pacific Business, 5 (3), 27-43. doi: 10.1300/J098v05n03_03

Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006

Leszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6

Sinha, Ashish (2000). Understanding supermarket competition using choice maps. Marketing Letters, 11 (1), 21-35. doi: 10.1023/A:1008190508803

Larson, Paul D. and Sinha, Ashish (1995). The TQM impact: a study of quality managers' perceptions. Quality Management Journal, 2 (3), 53-66. doi: 10.1080/10686967.1995.11918691

Conference Paper

Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.