Dr Anne-Maree O'Rourke

Anne-Maree O'Rourke is a Lecturer in Marketing at the UQ Business School and holds a PhD (Univerity of Technology Sydney), a Master of Business Administration (Macquarie Graduate School of Management) and a Bachelor of Commerce (University of New South Wales). She currently teaches Brand Management to undergraduate students and Fundamentals of Advertising to postgraduate students.

Anne-Maree brings over 12 years of management and consulting experience in marketing, market research and branding into both her teaching and research, having worked with a vast range of commercial brands and government entities including Kimberly-Clark, Yahoo!, Telstra, FOXTEL, QSuper and The Department of Transport and Main Roads (QLD State Gov.)

Her primary research interests lie in two areas: 1) Brand strategy and management (e.g., brand perceptions, celebrity endorsement, brand purpose, luxury branding) and 2. Diversity, equity and inclusion (DEI) in the marketplace (e.g., LGBT+ brands, plus-sized consumers, racial stereotypes in service settings).

Her research has been published in the Journal of the Academy of Marketing Science, the Journal of Marketing Management, the Journal of Product and Brand Management and Psychology and Marketing. In addition, her work has been presented at international marketing conferences such as the Association of Consumer Research Asia Pacific (ACR-AP), the European Marketing Academy Conference and the Global Marketing Conference. She received the Runner Up Best Competitive Paper Award in Consumer Behavior at ACR-AP 2024.

Anne-Maree is a regular reviewer at the European Journal of Marketing and the Journal of Brand Management and Journal of Advertising.