Dr Muchazondida Mkono
ARCDEC Researcher
School of Business
+61 7 336 56580
Book Chapters
Mkono, Mucha (2019). The future of tourism in Africa: Optimism in a changing environment. In Mucha Mkono (Ed.), Positive Tourism in Africa (pp. 245-251) London, United Kingdom: Taylor and Francis. doi:10.4324/9780429428685
Mkono, Mucha (2019). Positive tourism in Africa: Resisting Afro-pessimism. In Mucha Mkono (Ed.), Positive Tourism in Africa (pp. 1-8) London, United Kingdom: Taylor and Francis. doi:10.4324/9780429428685
Mkono, Mucha (2019). The 'Afro-positive turn': Undermining Afro-pessimism through Afro-positive digital counter-narratives. In Mucha Mkono (Ed.), Positive Tourism in Africa (pp. 67-78) London, United Kingdom: Taylor and Francis. doi:10.4324/9780429428685
Mkono, Mucha (2019). The trophy hunting controversy: How hunters rationalise their pastime in social media. In Mucha Mkono (Ed.), Positive Tourism in Africa (pp. 211-229) London, United Kingdom: Taylor and Francis. doi:10.4324/9780429428685
Mkono, Muchazondida (2015). Eating the animals you come to see: tourists' meat-eating discourses in online communicative texts. In Kevin Markwell (Ed.), Animals and tourism: understanding diverse relationships (pp. 211-228) Bristol, United Kingdom: Channel View Publications.
Jenkins, John M. and Mkono, Mucha (2015). Sustainable tourism legislation and regulation. In Hall, Michael, Gossling, Stefan and Scott, Daniel (Ed.), The Routledge Handbook of Tourism and Sustainability (pp. 234-245) Abingdon, Oxon, United Kingdom: Routledge.
Journal Articles
Furunes, Trude and Mkono, Muchazondida (2019) Service-delivery success and failure under the sharing economy. International Journal of Contemporary Hospitality Management, . doi:10.1108/IJCHM-06-2018-0532
Mkono, Mucha (2019) Neo-colonialism and greed: Africans’ views on trophy hunting in social media. Journal of Sustainable Tourism, 27 5: 689-704. doi:10.1080/09669582.2019.1604719
Mkono, Mucha and Holder, Afiya (2019) The future of animals in tourism recreation: social media as spaces of collective moral reflexivity. Tourism Management Perspectives, 29 1-8. doi:10.1016/j.tmp.2018.10.002
Rambe, Patient and Mkono, Muchazondida (2018) Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments. British Journal of Educational Technology, . doi:10.1111/bjet.12688
Mkono, Muchazondida (2018) The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement. Journal of Sustainable Tourism, 1-17. doi:10.1080/09669582.2018.1489399
Tribe, John and Mkono, Muchazondida (2017) Not such smart tourism? The concept of e-lienation. Annals of Tourism Research, 66 105-115. doi:10.1016/j.annals.2017.07.001
Mkono, Muchazondida (2017) Netnography: redefined. Tourism Management, 59 106-107. doi:10.1016/j.tourman.2016.07.016
Mkono, Muchazondida (2016) Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation. Journal of Sustainable Tourism, 24 8-9: 1315-1330. doi:10.1080/09669582.2016.1177066
Mkono, Muchazondida and Tribe, John (2016) Beyond reviewing: uncovering the multiple roles of tourism social media users. Journal of Travel Research, 56 3: 287-298. doi:10.1177/0047287516636236
Mkono, Muchazondida (2016) The reflexive tourist. Annals of Tourism Research, 57 206-219. doi:10.1016/j.annals.2016.01.004
Mkono, Muchazondida (2015) ‘Troll alert!’: provocation and harassment in tourism and hospitality social media. Current Issues in Tourism, 21 7: 1-14. doi:10.1080/13683500.2015.1106447
Mkono, Muchazondida, Ruhanen, Lisa and Markwell, Kevin (2015) From netnography to autonetnography in tourism studies. Annals of Tourism Research, 52 167-169. doi:10.1016/j.annals.2015.03.002
Mkono, Muchazondida and Markwell, Kevin (2014) The application of netnography in tourism studies. Annals of Tourism Research, 48 289-291. doi:10.1016/j.annals.2014.07.005
Mkono, Muchazondida (2013) Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis. International Journal of Culture, Tourism, and Hospitality Research, 7 4: 353-363. doi:10.1108/IJCTHR-03-2013-0010
Mkono, Muchazondida (2013) African and Western tourists: object authenticity quest?. Annals of Tourism Research, 41 195-214. doi:10.1016/j.annals.2013.01.002
Mkono, Muchazondida (2013) Augmenting foodservice experiences through cultural eatertainment at tourist destinations. Journal of Foodservice Business Research, 16 1: 40-51. doi:10.1080/15378020.2013.761019
Mkono, Muchazondida, Markwell, Kevin and Wilson, Erica (2013) Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism. Tourism Management Perspectives, 5 68-74. doi:10.1016/j.tmp.2012.10.007
Mkono, Muchazondida (2013) Hot and cool authentication: A netnographic illustration. Annals of Tourism Research, 41 1: 215-218. doi:10.1016/j.annals.2013.01.014
Mkono, Muchazondida (2013) Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls. Journal of Hospitality and Tourism Research, 37 2: 184-198. doi:10.1177/1096348011425502
Mkono, Muchazondida (2012) Investigating hospitality consumers through netnographic methods. Advances in Hospitality and Leisure, 8 235-246. doi:10.1108/S1745-3542(2012)0000008016
Mkono, Muchazondida (2012) Women in hotel management in Zimbabwe: Career ambitions, progression tactics, and career challenges. Tourismos, 7 2: 165-182.
Mkono, Muchazondida (2012) Netnographic tourist research: the internet as a virtual fieldwork site. Tourism Analysis, 17 4: 553-555. doi:10.3727/108354212X13473157390966
Mkono, Muchazondida (2012) Slow food versus fast food: a Zimbabwean case study of hotelier perspectives. Tourism and Hospitality Research, 12 3: 147-154. doi:10.1177/1467358412470556
Mkono, Muchazondida (2012) A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences. International Journal of Hospitality Management, 31 2: 387-394. doi:10.1016/j.ijhm.2011.06.013
Mkono, Muchazondida (2012) Zimbabwe's tourism woes in the last decade: hindsight lessons for African tourism planners and managers. Tourism Planning and Development, 9 2: 205-210. doi:10.1080/21568316.2011.630749
Mkono, Muchazondida (2012) Authenticity does matter. Annals of Tourism Research, 39 1: 480-483. doi:10.1016/j.annals.2011.06.004
Kiteresi, L. I., Okuku, E. O., Mwangi, S. N., Ohowa, B., Wanjeri, V. O., Okumu, S. and Mkono, M. (2012) The influence of land based activities on the phytoplankton communities of Shimoni-Vanga system, Kenya. International Journal of Environmental Research, 6 1: 151-162.
Mkono, Muchazondida (2011) Tipping practices and policies in Zimbabwe's hotel industry: impacts on restaurant waiters' service delivery and work relationships. Journal of Foodservice Business Research, 14 4: 414-425. doi:10.1080/15378020.2011.624054
Mkono, Muchazondida (2011) Sociocultural strategies for stress reduction among hospitality workers in developing contexts: the case of Zimbabwean chefs. Tourism Analysis, 16 3: 361-365. doi:10.3727/108354211X13110944387329
Mkono, Muchazondida (2011) The othering of food in touristic eatertainment: a netnography. Tourist Studies, 11 3: 253-270. doi:10.1177/1468797611431502
Mkono, Muchazondida (2011) African as tourist. Tourism Analysis, 16 6: 709-713. doi:10.3727/108354211X13228713394840
Mkono, Muchazondida (2010) Zimbabwean hospitality students' experiences of sexual harassment in the hotel industry. International Journal of Hospitality Management, 29 4: 729-735. doi:10.1016/j.ijhm.2010.03.002
Mkono, Muchazondida (2010) In defence of hospitality careers: Perspectives of Zimbabwean hotel managers. International Journal of Contemporary Hospitality Management, 22 6: 857-870. doi:10.1108/09596111011063124
Mkono, Muchazondida (2010) The future of tourism in Zimbabwe: Towards sustainability?. Tourism Analysis, 15 3: 387-391. doi:10.3727/108354210X12801550666349
Mkono, Muchazondida (2010) An Analysis of Zimbabwean Hotel Managers' Perspectives on Workforce Diversity. Tourism and Hospitality Research, 10 4: 301-310. doi:10.1057/thr.2010.18