Alexandria is a PhD candidate and casual academic in marketing at The University of Queensland Business School. She holds a Class I Honours Degree in Business Management and has tutored subjects in brand management, consumer behaviour, applied marketing research, and marketing analysis. Her current doctoral research focuses on consumer perceptions of waste and its effects on purchase decisions.

Researcher biography

Alexandria Gain is a Postdoctoral Research Fellow, Innovation Pathways Program, FaBA (Australia's Food and Beverage Accelerator), The University of Queensland, Brisbane, Australia. Alexandria holds a PhD in marketing, a Bachelor of Business Management (Honours Class I), and a Bachelor of Arts from the University of Queensland. Her research focuses on sustainable consumption and production systems, with a particular focus on understanding the role of consumer behaviour and responsible business in contributing to a sustainable future.

Her current work investigates sustainable consumption and production across a range of contexts – including the role of product packaging and waste reduction strategies on consumer decision-making, consumer empowerment in digital investment platforms, and sustainable service orchestration – and has been presented at a number of national and international conferences, such as the Australia and New Zealand Marketing Academy (ANZMAC), Academy of Marketing Science (AMS), and Research Innovations in Sustainable Marketing (RISM) conferences.