Dr Alexandria Gain

Postdoctoral Research Fellow

School of Business

a.gain@business.uq.edu.au

Researcher biography

Alexandria Gain is a Postdoctoral Research Fellow, Innovation Pathways Program, Australia's Food and Beverage Accelerator (FaBA), The University of Queensland, Brisbane, Australia. Alexandria holds a PhD in marketing, a Bachelor of Business Management (Honours Class I), and a Bachelor of Arts from the University of Queensland. She was the recipient of the Australian and New Zealand Marketing Academy (ANZMAC) Layton Dissertation Award 2023 for her PhD research investigating the influence of perceived wastefulness on consumer decision-making, with a focus on product packaging and packaging waste reduction strategies. Alexandria's current research focuses on sustainable consumption and production, with a particular focus on understanding the role of consumer behaviour and responsible business in contributing to a sustainable future. Her research has been published in leading journals, such as the Journal of Brand Management and Journal of Services Marketing, and presented at a number of national and international conferences, such as the Australia and New Zealand Marketing Academy (ANZMAC), Academy of Marketing Science (AMS), and Research Innovations in Sustainable Marketing (RISM) conferences.

Publications

Book Chapter (1)

Journal Articles (3)

Conference Papers (5)

Research Reports (2)

Theses (2)

Book Chapter

Ko, Ryan, Gain, Alexandria, Bongiovanni, Ivano, Browne, Will, Jarkas, Omar, Uhlmann, Kora and Viller, Stephen (2024). AI for designing responsible and resilient food systems. Food AI: A game changer for Australia’s food and beverage sector. (pp. 69-78) edited by Janet R. McColl-Kennedy and Damian Hine. Brisbane, QLD, Australia: The University of Queensland, Australia's Food and Beverage Accelerator (FaBA). doi: 10.14264/f5f35d0

Journal Articles

Gain, Alexandria M., Coote, Leonard V. and Bonfrer, André (2024). Conceptualising and measuring consumer perceptions of brand wastefulness. The Journal of Brand Management, 31 (6), 557-575. doi: 10.1057/s41262-024-00360-1

McColl-Kennedy, Janet R., Breidbach, Christoph F., Green, Teegan, Zaki, Mohamed, Gain, Alexandria M. and van Driel, Mieke L. (2023). Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care. Journal of Services Marketing, 37 (9), 1167-1185. doi: 10.1108/jsm-03-2023-0100

Gain, Alexandria M., McColl-Kennedy, Janet R. and Breidbach, Christoph F. (2023). Managing Sustainable Services: A Systematic Literature Review. Business Research Proceedings, 1-3. doi: 10.51300/brp-2023-69

Conference Papers

Gonzalez-Arcos, Claudia and Gain, Alexandria (2023). Consumer responses to brands’ circular packaging solutions. ANZMAC Conference 2023, Dunedin, New Zealand, 4-6 December 2023.

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183

Gain, Alexandria, Coote, Leonard and Bonfrer, Andre (2022). Packaging waste reduction strategies and consumer choice. ANZMAC 2022, Perth, WA, Australia, 5-7 December 2022.

Gain, Alexandria, Coote, Leonard V. and Bonfrer, Andre (2021). Consumers’ aversion to wasteful packaging. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021. Melbourne, VIC, Australia: University of Melbourne.

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021.

Research Reports

Gain, Alexandria M, McColl-Kennedy, Janet R, Brea, Edgar and Tabilo, Macarena (2025). Sustainable Packaging Trends Report: Opportunities to support the transition to a circular packaging economy in the Australian food and beverage ecosystem . Brisbane, QLD, Australia: The University of Queensland; Australia's Food and Beverage Accelerator (FaBA). doi: 10.14264/ac14395

Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918

Theses

Gain, Alexandria M. (2022). Product packaging, perceived wastefulness, and consumer choice. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/22b6858

Gain, Alexandria (2016). The effect of consumer perceived value on consumer brand engagement: Consumer's perceived value of music artists. Honours Thesis, UQ Business School, The University of Queensland.