Researcher biography

Alexandria Gain is a Postdoctoral Research Fellow, Innovation Pathways Program, Australia’s Food and Beverage Accelerator (FaBA), The University of Queensland, Brisbane, Australia. Alexandria holds a PhD in marketing, a Bachelor of Business Management (Honours Class I), and a Bachelor of Arts from the University of Queensland. She was the recipient of the Australian and New Zealand Marketing Academy (ANZMAC) Layton Dissertation Award 2023 for her PhD research investigating the influence of perceived wastefulness on consumer decision-making, with a focus on product packaging and packaging waste reduction strategies. Alexandria's current research focuses on sustainable consumption and production, with a particular focus on understanding the role of consumer behaviour and responsible business in contributing to a sustainable future. Her research has been published in leading journals, such as the Journal of Brand Management and Journal of Services Marketing, and presented at a number of national and international conferences, such as the Australia and New Zealand Marketing Academy (ANZMAC), Academy of Marketing Science (AMS), and Research Innovations in Sustainable Marketing (RISM) conferences.