Business School

Dr Alexandria Gain

Postdoctoral Research Fellow
School of Business
View researcher profile

Alexandria is a PhD candidate and casual academic in marketing at The University of Queensland Business School. She holds a Class I Honours Degree in Business Management and has tutored subjects in brand management, consumer behaviour, applied marketing research, and marketing analysis. Her current doctoral research focuses on consumer perceptions of waste and its effects on purchase decisions.

Researcher biography

Alexandria Gain is a Postdoctoral Research Fellow, Innovation Pathways Program, FaBA (Australia's Food and Beverage Accelerator), The University of Queensland, Brisbane, Australia. Alexandria holds a PhD in marketing, a Bachelor of Business Management (Honours Class I), and a Bachelor of Arts from the University of Queensland. Her research focuses on sustainable consumption and production systems, with a particular focus on understanding the role of consumer behaviour and responsible business in contributing to a sustainable future.

Her current work investigates sustainable consumption and production across a range of contexts – including the role of product packaging and waste reduction strategies on consumer decision-making, consumer empowerment in digital investment platforms, and sustainable service orchestration – and has been presented at a number of national and international conferences, such as the Australia and New Zealand Marketing Academy (ANZMAC), Academy of Marketing Science (AMS), and Research Innovations in Sustainable Marketing (RISM) conferences.

Publications

Journal Article (1)
Conference Papers (4)
Research Report (1)
Theses (2)

Journal Article

McColl-Kennedy, Janet R., Breidbach, Christoph F., Green, Teegan, Zaki, Mohamed, Gain, Alexandria M. and van Driel, Mieke L. (2023). Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care. Journal of Services Marketing. doi: 10.1108/jsm-03-2023-0100

Conference Papers

Gain, Alexandria, Coote, Leonard and Bonfrer, Andre (2022). Packaging waste reduction strategies and consumer choice. ANZMAC 2022, Perth, WA, Australia, 5-7 December 2022.
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183
Gain, Alexandria, Coote, Leonard V. and Bonfrer, Andre (2021). Consumers’ aversion to wasteful packaging. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021. Melbourne, VIC, Australia: University of Melbourne.
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021.

Research Report

Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918

Theses

Gain, Alexandria M. (2022). Product packaging, perceived wastefulness, and choice consumer. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/22b6858
Gain, Alexandria (2016). The effect of consumer perceived value on consumer brand engagement: Consumer's perceived value of music artists. Honours Thesis, UQ Business School, The University of Queensland.