Researcher biography

Sara Dolnicar was born in Ljubljana (Slovenia), grew up in Vienna (Austria) and now lives and works in Brisbane (Australia). She holds a Masters and PhD degree from the Vienna University of Economics and Business and a Masters degree in Psychology at the University of Vienna.

Sara is best known for her work in improving market segmentation methodology and testing and refining survey measures used in social science research. She has also worked in the areas of environmental volunteering, foster care and public acceptance of water alternatives. Currently her two areas of primary interest are: (1) developing and testing measures that trigger rpo-environmental behaviour in tourists, and (2) the less obvious changes peer-to-peer accommodation networks such as Airbnb have brought about.

To date, Sara has (co-)authored more than 300 refereed papers, including more than 160 journal articles and led 16 Australian Research Council (ARC) grants. In 2011 she took up a prestigious ARC Queen Elizabeth II Fellowship. She won more than 30 awards, including two prestigious lifetime achievement awards: The US-based Travel and Tourism Research Association (TTRA) Distinguished Researcher Award (2017) for ground-breaking research that positively impacts the tourism industry, and outstanding service to the tourism research community. In the Association's 48-year history this award has been given to only four people; and the Slovenian Ambassador of Science (2016). This is the highest honour the Republic of Slovenia bestows on expatriate Slovenian researchers in recognition of global excellence, impact, and knowledge transfer.

Sara is married to a a professor of chemistry (who hates nothing more than anyone standing between him and his molecules) and has a ten year old son who loves to dance, and an eight year old daughter who loves to fight.