Researcher biography

Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now an Associate Professor of Marketing and ARC DECRA Fellow, specialised in donor psychology and fundraising.

Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.

Cassandra’s research has won national and international research awards, including the AFP Early Career Emerging Scholar Award (AFP, 2023), the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020), and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). She has published over 30 articles in international journals, such as Nonprofit and Voluntary Sector Quarterly, Psychology & Marketing, and the Journal of Business Ethics, and serves as Associate Editor of Nonprofit and Voluntary Sector Quarterly.