Dr Cassandra Chapman
Lecturer in Marketing
School of Business
+61 7 334 68164
Room 520, Joyce Ackroyd Building, St. Lucia Campus
Researcher biography
Having come to academia with a background in nonprofit marketing, Cassandra's research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses quantitative and qualitative methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate. More broadly, Cassandra is interested in the application of psychological knowledge to social issues.
Book Chapter
Louis, Winnifred R., Chonu, Gi K., Achia, T., Chapman, Cassandra M. and Rhee, Joshua (2018).Building group norms and group identities into the study of transitions from democracy to dictatorship and back again. The road to actualized democracy: a psychological exploration. (pp. 27-58) edited by Brady Wagoner, Ignacio Bresco de Luna and Vlad Glaveanu.Charlotte, NC, United States: IAP-Information Age Publishing.
Journal Articles
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketingmar.21362, doi:10.1002/mar.21362
Wibisono, Susilo, Mirnajafi, Zahra, Droogendyk, Lisa, Chapman, Cassandra M., Achia, Tulsi, Thomas, Emma F. and Louis, Winnifred R. (2019). Teaching and learning guide for intergroup prosociality. Social and Personality Psychology Compass, 13 (7) e12473, doi:10.1111/spc3.12473
Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019). Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 (3) e12436, doi:10.1111/spc3.12436
Petrovic, Katja, Chapman, Cassandra M. and Schofield, Timothy P. (2018). Religiosity and volunteering over time: religious service attendance is associated with the likelihood of volunteering, and religious importance with time spent volunteering. Psychology of Religion and Spirituality doi:10.1037/rel0000236
Chapman, Cassandra M., Louis, Winnifred R. and Masser, Barbara M. (2018). Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia. Psychology & Marketing, 35 (12) 980-989. doi:10.1002/mar.21150
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2018). The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes. Nonprofit and Voluntary Sector Quarterly, 48 (3) 089976401880519-592. doi:10.1177/0899764018805196
Nielsen, Rasmus Oestergaard, Chapman, Cassandra M., Louis, Winnifred R., Stovitz, Steven D., Mansournia, Mohammad Ali, Windt, Johann, Møller, Merete, Parner, Erik Thorlund, Hulme, Adam, Bertelsen, Michael Lejbach, Finch, Caroline F., Casals, Marti and Verhagen, Evert (2017). Seven sins when interpreting statistics in sports injury science. British Journal of Sports Medicine, 52 (22) bjsports-2017. doi:10.1136/bjsports-2017-098524
Plows, Stefanie Elaine, Smith, Francine D., Smith, Joanne R., Chapman, Cassandra M., La Macchia, Stephen T. and Louis, Winnifred R. (2017). Healthy eating: a beneficial role for perceived norm conflict?. Journal of Applied Social Psychology, 47 (6) 295-304. doi:10.1111/jasp.12430
Chapman, Cassandra M., Deane, Kelsey L., Harre, Niki, Courtney, Matthew G. R. and Moore, Julie (2017). Engagement and mentor support as drivers of social development in the project K youth development program. Journal of Youth and Adolescence, 46 (3) 644-655. doi:10.1007/s10964-017-0640-5
Gray, Brendan, Ottesen, Geir, Bell, Jim, Chapman, Cassandra and Whiten, Jemma (2007). What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions. Marketing Intelligence & Planning, 25 (3) 271-295. doi:10.1108/02634500710747789
Conference Paper
Masser, B. M., Davison, T. E. and Chapman, C. M. (2017).How can we change our voluntary non-remunerated donors to donate more frequently?. 34th International Congress of the International Society of Blood Transfusion, Dubai, United Arab Emirates, 3-8 September 2016. Chichester, West Sussex United Kingdom :Wiley-Blackwell Publishing. doi: 10.1111/voxs.12312
Thesis
Chapman, Cassandra Margot (2019). Toward a triadic understanding of charitable giving: how donors, beneficiaries, fundraisers, and social contexts influence donation decisions. PhD Thesis, School of Psychology, The University of Queensland. doi:10.14264/uql.2019.357