Dr Cassandra Chapman
Postdoctoral Research Fellow & Casual Academic - Strategy
School of Business
+61 7 334 68164
Room 520, Joyce Ackroyd Building, St. Lucia Campus
Researcher biography
Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving and public perceptions of nonprofits. She uses quantitative and qualitative methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate. More broadly, Cassandra is interested in the application of psychological knowledge to social issues.