Dr Monica Chien
Associate Professor
School of Business
+61 7 336 56720
Room 452, General Purpose North 3 (39A), St Lucia Campus
Researcher biography
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.
Dr Chien's scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents' response to tourism and mega-event development.
Publications
Book Chapters
Chien, P. Monica, Ritchie, Brent W., Maruyama, Naho, Oguchi, Takashi and Kock, Florian (2024). Understanding intergroup conflict between residents and tourists: a social identity perspective. Research Handbook on Tourism, Complexity and Uncertainty. (pp. 8-26) Edward Elgar Publishing. doi: 10.4337/9781802203486.00010
Chien, P. Monica and Sun, Wanting (2022). Explaining intergroup and intragroup dynamics in tourism: a social identity approach. Routledge handbook of social psychology of tourism. (pp. 121-132) edited by Dogan Gursoy and Sedat Çelik. London, United Kingdom: Routledge. doi: 10.4324/9781003161868-12
Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020
Spence, Jacqualine , Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-424) edited by Anupama S. Kotur and Saurabh Kumar Dixit . Bingley, United Kingdom: Emerald Publishing .
Xing, Ye, Fairley, Sheranne, Wang, Yan and Chien, P. Monica (2018). China. Sports volunteers around the globe: Meaning and understanding of volunteering and its societal impact. (pp. 69-79) edited by Kirstin Hallmann and Sheranne Fairley. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-02354-6_7
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2015). The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 22-22) Cham: Springer Nature. doi: 10.1007/978-3-319-10963-3_8
Ritchie, Brent W., Chien, P. Monica and Watson, Bernadette (2014). It can't happen to me: travel risk perceptions. Tourists' behaviors and evaluations. (pp. 65-73) edited by Metin Kozak and Arch G. Woodside. Bingley, United Kingdom: Emerald Group Publishing Limited. doi: 10.1108/S1871-317320140000009008
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo.
Journal Articles
Liao, Hongwu, Na, Jongbeom, Zhou, Weiming, Hur, Seungjae, Chien, P. Monica, Wang, Chong, Wang, Liwei, Yamauchi, Yusuke and Yuan, Zhanhui (2023). Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement. Nano Energy, 116 108769, 1-19. doi: 10.1016/j.nanoen.2023.108769
Sun, Wanting, Chien, Monica P. and Pappu, Ravi (2023). Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type. Journal of Travel Research, 63 (8), 2042-2061. doi: 10.1177/00472875231206543
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal. Journal of Destination Marketing and Management, 23 100695, 100695. doi: 10.1016/j.jdmm.2022.100695
Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672
Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2021). Tell me your story: branding destinations through residents’ (place) stories. Journal of Vacation Marketing, 28 (3), 319-334. doi: 10.1177/13567667211060567
Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952
Karl, Marion, Chien, P. Monica and Ong, Faith (2021). Impulse buying behaviour in tourism: a new perspective. Annals of Tourism Research, 90 103136, 103136. doi: 10.1016/j.annals.2020.103136
Sun, Wanting, Chien, P. Monica and Weeks, Clinton S. (2021). Sport scandal and fan response: The importance of ambi-fans. European Sport Management Quarterly, 23 (3), 1-22. doi: 10.1080/16184742.2021.1912131
Goh, Iris Kai Lin , Pappu, Ravi and Chien, P. Monica (2021). Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior. Journal of Business Research, 126, 113-125. doi: 10.1016/j.jbusres.2020.12.042
Mair, Judith, Chien, P. Monica, Kelly, Sarah Jane and Derrington, Stephanie (2021). Social impacts of mega-events: a systematic narrative review and research agenda. Journal of Sustainable Tourism, 31 (2), 1-23. doi: 10.1080/09669582.2020.1870989
Fang, Yao, Chien, P. Monica and Walters, Gabrielle (2020). Understanding the emerging Chinese working holiday market. Journal of Vacation Marketing, 27 (1), 135676672094824-16. doi: 10.1177/1356766720948248
Ritchie, Brent W., Chien, P. Monica and Shipway, Richard (2020). A leg(acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies. Tourism Management, 77 104031, 104031. doi: 10.1016/j.tourman.2019.104031
Shipway, Richard, Ritchie, Brent W. and Chien, P. Monica (2019). Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions. Leisure Studies, 39 (2) 10.1080/02614367.2019.1693612, 1-14. doi: 10.1080/02614367.2019.1693612
Smith, Andrew, Ritchie, Brent W. and Chien, P. Monica (2019). Citizens’ attitudes towards mega-events: A new framework. Annals of Tourism Research, 74, 208-210. doi: 10.1016/j.annals.2018.07.006
Kelly, Sarah J., Weeks, Clinton S. and Chien, P. Monica (2018). There goes my hero again: sport scandal frequency and social identity driven response. Journal of Strategic Marketing, 26 (1), 56-70. doi: 10.1080/0965254X.2017.1359656
Chien, P. Monica, Kelly, Sarah J. and Gill, Chelsea (2018). Identifying objectives for mega-event leveraging: a non-host city case. Marketing Intelligence and Planning, 36 (2), 168-184. doi: 10.1108/MIP-05-2017-0085
Chien, P. Monica and Ritchie, Brent W. (2018). Understanding intergroup conflicts in tourism. Annals of Tourism Research, 72, 177-179. doi: 10.1016/j.annals.2018.03.004
Ritchie, Brent W., Chien, P. Monica and Sharifpour, Mona (2017). Segmentation by travel related risks: an integrated approach. Journal of Travel and Tourism Marketing, 34 (2), 274-289. doi: 10.1080/10548408.2016.1156616
Chien, P. Monica, Sharifpour, Mona, Ritchie, Brent W. and Watson, Bernadette (2017). Travelers' health risk perceptions and protective behavior: a psychological approach. Journal of Travel Research, 56 (6), 744-759. doi: 10.1177/0047287516665479
Chien, P. Monica, Kelly, Sarah J. and Weeks, Clinton S. (2016). Sport scandal and sponsorship decisions: team identification matters. Journal of Sport Management, 30 (5), 490-505. doi: 10.1123/jsm.2015-0327
Chien, P. Monica, Ritchie, Brent W., Shipway, Richard and Henderson, Holly (2012). I am having a dilemma: factors affecting resident support of event development in the community. Journal of Travel Research, 51 (4), 451-463. doi: 10.1177/0047287511426336
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006
Paek, Hye-Jin, Lee, Hyegyu, Praet, Carolus L. C., Chan, Kara, Chien, P. Monica, Huh, Jisu and Cameron, Glen T. (2011). Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions. Health Communication Research, 3 (1), 1-63.
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142-149. doi: 10.1016/j.jbusres.2010.02.010
Ritchie, Brent W., Shipway, Richard and Chien, P. Monica (2010). The role of the media in influencing residents' support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 (3), 202-219. doi: 10.1108/17852951011078014
Conference Papers
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). The impact of tourist misbehavior on ingroup tourist responses: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_192
Chien, P. Monica, Hornsey, Matthew, Nagatomo, Jun and Pappu, Ravi (2021). Understanding intergroup conflicts between residents and tourists. Japan Society for Tourism Studies Annual Conference, Kyoto, Japan, 3-4 July 2021.
Almira, Tatyana, Saito, Hiroaki and Chien, P. Monica (2021). Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis. APacCHRIE Conference, Singapore, 2-4 June 2021.
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2021). The impact of tourist misbehavior on ingroup tourist responses. Academy of Marketing Science Annual Conference, Virtual (United States), 1-4 June 2021.
MacInnes, Sarah, Ong, Faith and Chien, P. Monica (2021). The role of habit in tourist behaviour. The Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, Online, 9-12 February 2021.
Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2021). Understanding tourists' responses to misbehaviours committed by compatriot tourists. The Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, Online, 9-12 February 2021.
Hay Walters, Nicole, Ruhanen, Lisa and Chien, P. Monica (2020). The destination through our eyes: Investigating residents' involvement in and perceptions of place branding initiatives. CAUTHE 2020, Auckland, New Zealand, 10-13 February 2020. Auckland, New Zealand: Auckland University of Technology.
Nagai, Hayato and Chien, P. Monica (2019). Investigating nonhost residents’ perceptions of mega-events in Japan. The Asia Pacific Tourism Association (APTA) Conference, Danang, Vietnam, 1-4 July 2019.
Goh, Iris, Pappu, Ravi and Chien, P. Monica (2018). Corporate sponsorship effects on charitable giving. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide.
Fang, Yao, Walters, Gabby and Chien, Monica (2017). Analysis of motivation, expectation and satisfaction of Chinese working holiday makers. Third East-West Dialogue on Tourism and the Chinese Dream, Gold Coast, QLD, Australia, 23-25 November, 2017. Gold Coast, QLD, Australia: Griffith Institute for Tourism (GIFT) and the Griffith Tourism Confucius Institute (TCI).
Chien, P. Monica, Kelly, Sarah J., Cornwell, T. Bettina, Ikematsu, Shu, Yamaguchi, Shiro and Motohashi, Naoki (2017). Leveraging the Olympic and Paralympic games: building brand equity for all. 2017 American Academy of Advertising Global Conference, Tokyo, Japan, 6-8 July 2017.
Ritchie, Brent W., Chien, P. Monica and Watson, Bernadette (2013). It can't happen to me: travel risk perceptions. CPTHL 2013: 8th Consumer Psychology of Tourism, Hospitality and Leisure Symposium, Istanbul, Turkey, 1-5 June, 2013.
Wang, Jie, Ritchie, Brent, Watson, Bernadette and Chien, Monica (2013). Health and safety risk perceptions and behaviour of Australian outbound travellers. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, QLD Australia, 8-10 June 2011.
Chien, P. Monica (2011). DTC advertising in Australia. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, Australia, 8-10 June 2011.
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, 4-6 June 2010. Richmond, VA, United States: American Academy of Advertising.
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School.
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: framing effects with sport and cause sponsorships. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, 13-16 August 2010. Chicago, United States: American Marketing Association.
Chien, P. Monica (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. UQ Business School Research Colloquium, Brisbane, Australia, 6 June 2008.
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008.
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. American Psychological Association 116th Annual Convention, Boston, MA., U.S., 14-17 August 2008.
Chien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social.
Chien, P. Monica (2007). Effects of multiple sponsorships on consumer response outcomes. EMAC 20th Doctoral Colloquium 2007, Reykjavik, Iceland, 20-22 May 2007. European Marketing Academy (EMAC).
Chien, P. Monica (2006). Multiple sponsorship effects on consumer response outcomes. UQ Business School Research Colloquium, Brisbane, Qld, Australia, 9 June 2006.
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Kerr, Gayle, Patti, Charles and Chien, P. Monica (2004). Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysis. Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November - 1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy.
Thesis
Chien, Pi-Hsuan Monica (2009). Consumer evaluations of sponsor brand associations. PhD Thesis, School of Business, The University of Queensland.
Newspaper Articles
Chien, Monica (2021, 12 23). Keeping ahead of the Games The Courier-Mail 49-49.
Walters, Gabrielle, Mair, Judith and Chien, Monica (2020, 01 20). Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground The Conversation