Business School

Dr Ann Wallin

Senior Lecturer
School of Business
+61 7 334 64188
Room 453, Colin Clark Building (39), St. Lucia Campus
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Researcher biography

Ann is a Senior Lecturer within the Marketing Discipline in the UQ Business School. Previously a Senior Project Manager at a global market research firm, Ann has worked with clients in a range of industries, including Financial Services, Automotive and Aged Care.

Ann writes on a variety of topics: consumer decision making; brand signalling and portfolio strategy; and marketing education. Her interdisciplinary research has been published in leading journals such as Decision and Journal of Travel Research, and presented globally at ISMS Marketing Science and International Choice Modelling conferences.

Ann is a passionate educator in the area of research methods and statistics. She motivates students by placing their learning in context, as well as drawing links between what they learn as business students and what they will do as business graduates. As an education-focused academic, Ann has expertise in curriculum development, student learning outcomes, pedagogy, and engaging with students as partners in learning.

Publications

Journal Articles (8)
Conference Papers (8)
Data Collection (1)
Theses (2)

Journal Articles

Hamdani, Maria Riaz, Wallin, Ann, Ashkanasy, Neal M. and Fenton-O’Creevy, Mark (2023). Common methodological issues in quantitative management education research and recommendations for authors. Journal of Management Education, 47 (6), 572-588. doi: 10.1177/10525629231186158
Chapman, Cassandra M., Dixon, Lucas, Wallin, Ann, Young, Tarli, Masser, Barbara M. and Louis, Winnifred R. (2023). We usually give like this: social norms describe typical charitable causes supported by group members. Nonprofit and Voluntary Sector Quarterly, 53 (1), 089976402311604-53. doi: 10.1177/08997640231160467
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
Walters, Gabrielle, Wallin, Ann and Hartley, Nicole (2018). The Threat of Terrorism and Tourist Choice Behavior. Journal of Travel Research, 58 (3), 004728751875550-382. doi: 10.1177/0047287518755503
Wallin, Ann, Swait, Joffre and Marley, A. A. J. (2017). Not just noise: a goal pursuit interpretation of stochastic choice. Decision, 5 (4), 253-271. doi: 10.1037/dec0000077
Faff, Robert W., Babakhani, Nazila, Carrick, Robin, Chen, Angel, Dallest, Kathy, Daunt, Lisa, Escobar, Marisol, Foley, Gabe, Gill, Chelsea, Khong, Bo Xuan, Liu, Mengxi (Maggie), Mahmud, Siti, McCullough, Jon, Ndugwa, Zina, Nguyen, Bao, O'Brien, Shari, Orole, Felix, Qureshi, Asma, Rad, Hossein, Rekker, Saphira, Shahzad, Syed, Smith, Marita, Tran, Tran Le, Tunny, William and Wallin, Ann (2017). Motivating postgrad research students to pitch their ideas: what have we learned from 'pitching research' competitions at UQ?. SSRN Electronic Journal. doi: 10.2139/ssrn.2899942
Wallin, Ann and Spry, Amanda (2016). The role of corporate versus product brand dominance in brand overlap: a pitch. Accounting and Management Information Systems, 15 (2), 434-439.
Faff, Robert W., Wallin, Ann, Brosnan, Mark, Carrillo, Naiara, Groen, Martin, Listiani, Nurlia, Maxwell, Victor, Orole, Felix, Pham, Ahn, Simons, Matt, Tsoi, Jemaine, Wong, Charlane, Nirma, Yossa and Zhaunerchyk, Kate (2016). Fantasy pitching II: Star Wars vs. Pokemon vs. R&D vs. Uber. SSRN Electronic Journal. doi: 10.2139/ssrn.2827425

Conference Papers

France, Cassandra and Wallin, Ann (2020). Conceptualising a threshold concept in marketing. 21st Australia and New Zealand Marketing Conference, Winds of Change (ANZMAC 2019), Wellington, New Zealand, 2-4 December 2019.
Spry, Amanda and Wallin, Ann (2015). How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance. ANZMAC, Sydney, Australia, 30 November - 2 December 2015.
Wallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, 12-14 June, 2014.
Wallin, Ann and Coote, Leonard (2014). The impact of salient missing information in single and joint context. ANZMAC - Australian and New Zealand Marketing Academy Conference 2014, Brisbane, QLD, Australia, 1-3 December 2014.
Wallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. International Choice Modelling Conference, Sydney, NSW, Australia, 3-5 July 2013.
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. Summer Marketing Educators' Conference 2011, San Francisco, CA, 5-7 August 2011. Chicago, IL: American Marketing Association.
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. Advertising and Consumer Psychology Conference, Eugene, USA, 6-7 May 2011.
Wallin, Ann C. and Coote, Leonard V. (2007). What do brands Signal?. American Marketing Association Winter Educator's Conference 2007, San Diego CA, U.S.A., 21-23 February 2007.

Data Collection

Kikuchi, Rei, Wallin, Ann and Magor, Thomas (2024). Itadakimasu!: The role of formed and perceived food authenticity towards post-travel behaviour (survey data). The University of Queensland. (Dataset) doi: 10.48610/3e01b3d

Theses

Wallin, Ann (2020). An extension and test of the evaluabilty hypothesis. PhD Thesis, School of Business , The University of Queensland. doi: 10.14264/uql.2020.852
Wallin, Ann (2006). What do brands signal?. Honours Thesis, School of Business, The University of Queensland. doi: 10.14264/219697