Associate Professor Yunxia Zhu
Associate Professor
School of Business
+61 7 334 68142
Room 534, Joyce Ackroyd Building, St. Lucia Campus
Researcher biography
Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia's PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.
Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor's 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.
As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.
Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.
Books
Zhu, Yunxia (2005). Written Communication Across Cultures: A Sociocognitive Perspective on Business Genres. Amsterdam; Philadelphia: John Benjamins.
Yunxia Zhu (1999). Business communication in China. New York, NY, United States: Nova Science Publishers.
Book Chapters
Zhu, Yunxia (2024). Emic and etic. Elgar Encyclopedia of Cross-Cultural Management. (pp. 281-283) Edward Elgar Publishing. doi: 10.4337/9781803928180.ch72
Zhu, Yunxia (2021). Using ethnography of communication in cross-cultural management and communication research. Handbook of Qualitative Research Methodologies in Workplace Contexts. (pp. 176-188) Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781789904345.00017
Zhu, Yunxia and Wang, Zhaohui (2015). The present and future of cross-cultural management education in China: towards an integrated etic-emic approach. The Routledge companion to cross-cultural management. (pp. 218-226) edited by Nigel Holden, Snejina Michailova and Susanne Tietze. Abingdon, Oxon, United Kingdom: Routledge.
Zhu, Yunxia (2014). A situated genre approach for business communication education in cross-cultural contexts. Routledge Handbook of Language and Professional Communication. (pp. 26-39) edited by Vijay Bhatia and Stephen Bremner. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9781315851686
Zhu, Yunxia and Li, Lan (2009). Localised perspectives: China. The handbook of business discourse. (pp. 345-355) edited by Francesca Bargiela-Chiappini. Edinburgh U.K.: Edinburgh University Press.
Yunxia, Zhu (2007). Exploring the relationship between culture, communication and entrepreneurship in New Zealand. Handbook of research on ethnic minority entrepreneurship: A co-evolutionary view on resource management. (pp. 720-728) edited by Leo Paul Dana. Cheltenham, UK: Edward Elgar.
Zhu, Y. (2006). Cross cultural genre study: A dual perspective. Intercultural and International Business Communication: Theory, Research and Teaching. (pp. 181-195) edited by J. C. Palmer-Silveira, M. F. Ruiz-Garrido and I. Fortanet-Gomez. Bern: Peter Lang.
Journal Articles
Chen, Changdong, Zhu, Yunxia, Jiang, Ruochen and Zhu, Lifeng (2023). How export-oriented SMEs from emerging markets respond to the CSR-related code of conduct: a content analysis of auditing reports. International Journal of Emerging Markets, 18 (12), 6061-6080. doi: 10.1108/IJOEM-12-2021-1808
Wang, Yong, Li, Kaige, Zhu, Yunxia and Chen, Jiawen (2023). Imitation, performance feedback, and outward foreign direct investments by emerging market firms. International Business Review, 32 (4) 102077, 1-13. doi: 10.1016/j.ibusrev.2022.102077
Huang, Sheng, Ding, Zhenkuo, Lin, Xiaoman and Zhu, Yunxia (2023). Post-entry internationalization speed, learning speed, and performance: a meta-analytic review and theory extension. Global Strategy Journal, 13 (2), 483-516. doi: 10.1002/gsj.1452
Shen, Suqin, Venaik, Sunil and Zhu, Yunxia (2023). A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation. Management International Review, 63 (4), 561-601. doi: 10.1007/s11575-023-00509-1
Wang, Hongli, Liang, Cuiqi, Zhu, Yunxia and Zhou, Mengnan (2023). Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective. International Journal of Business Communication, 61 (3), 1-19. doi: 10.1177/23294884231157561
Huang, Sheng, Zhu, Yunxia, Ding, Zhenkuo and Chen, Chenming (2022). Internationalization speed and international performance among international new ventures: the moderating role of resource synchronization. British Journal of Management, 34 (4), 2234-2262. doi: 10.1111/1467-8551.12697
Sigurjonsson, Throstur Olaf, Arnardottir, Audur Arna, Jiao, Hao, Zhu, Yunxia and Schwarzkopf, David (2022). Business ethics in China and Iceland—contrasts and convergence. Thunderbird International Business Review, 64 (1), 39-49. doi: 10.1002/tie.22238
Sheng, Huang, Yunxia, Zhu, Kun, Zhang and Zhenkuo, Ding (2021). The determinants of international new venture performance: a review and future research agenda. International Marketing Review, 38 (5), 1006-1046. doi: 10.1108/IMR-12-2019-0295
Hou, Jenny Zhengye and Zhu, Yunxia (2020). Social capital, guanxi and political influence in Chinese government relations. Public Relations Review, 46 (1) 101885, 101885. doi: 10.1016/j.pubrev.2020.101885
Xi, Yujuan, Wang, Xiangyang and Zhu, Yunxia (2020). Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view. Journal of Knowledge Management, 24 (4), 841-860. doi: 10.1108/JKM-08-2019-0419
Zhu, Yunxia, Cheng, Mingming, Wang, Jie, Ma, Laikun and Jiang, Ruochen (2019). The construction of home feeling by Airbnb guests in the sharing economy: a semantics perspective. Annals of Tourism Research, 75, 308-321. doi: 10.1016/j.annals.2018.12.013
Zhu, Yunxia, Ma, Laikun and Jiang, Ruochen (2019). A cross-cultural study of English and Chinese online platform reviews: a genre-based view. Discourse and Communication, 13 (3), 342-365. doi: 10.1177/1750481319835642
Zheng, Ling, Zhu, Yunxia and Jiang, Ruochen (2017). The mediating role of moral elevation in cause-related marketing: a moral psychological perspective. Journal of Business Ethics, 156 (2), 1-16. doi: 10.1007/s10551-017-3614-3
Zhu, Yunxia, Okimoto, Tyler G., Roan, Amanda and Xu, Henry (2017). Developing management student cultural fluency for the real world: a situated cultural learning approach. Education and Training, 59 (4), 353-373. doi: 10.1108/ET-03-2016-0059
Zhu, Yunxia, Rooney, David and Phillips, Nelson (2016). Practice-based wisdom theory for integrating institutional logics: a new model for social entrepreneurship learning and education. Academy of Management Learning and Education, 15 (3), 607-625. doi: 10.5465/amle.2013.0263
Wei, Hongguo, Zhu, Yunxia and Li, Shaobing (2016). Top executive leaders’ compassionate actions: an integrative framework of compassion incorporating a confucian perspective. Asia Pacific Journal of Management, 33 (3), 767-787. doi: 10.1007/s10490-016-9463-2
Ren, Rongwei, Yu, Lei and Zhu, Yunxia (2016). Innovation-orientation, dynamic capabilities and evolution of the informal Shanzhai firms in China: a case study. Journal of Entrepreneurship in Emerging Economies, 8 (1), 45-59. doi: 10.1108/JEEE-01-2015-0003
Zhu, Yunxia, Konrad, Alison M. and Jiao, Hao (2015). Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies?. Asia Pacific Journal of Management, 33 (1), 53-86. doi: 10.1007/s10490-015-9435-y
Muir, Clive, Hao, Jiao and Zhu, Yunxia (2015). Research briefs talking strategy: does it make senior managers vulnerable?. Academy of Management Perspectives, 29 (2), 1-3. doi: 10.5465/amp.2015.0130
Jiao, Hao, Mcfarlin, Dean B. and Zhu, Yunxia (2014). Deliberation, intuition, or both: what helps sales professionals adapt?. Academy of Management Perspectives, 28 (4), 10-12. doi: 10.5465/amp.2015.0006
Jiao, Hao, Mcfarlin, Dean B. and Zhu, Yunxia (2014). Collaboration in geographically dispersed teams: what kind of "distance" matters most?. Academy of Management Perspectives, 28 (3), 7-9. doi: 10.5465/amp.2014.0131
Jiao, Hao, Cui, Yu, Zhu, Yunxia and Chen, Jin (2014). Building entrepreneurs' innovativeness through knowledge management: the mediating effect of entrepreneurial alertness. Technology Analysis and Strategic Management, 26 (5), 501-516. doi: 10.1080/09537325.2013.872774
Xu, Henry and Zhu, Yunxia (2014). Culture and inter-firm relationship management in China and Germany: an etic-emic perspective. International Journal of Enterprise Network Management, 6 (2), 84-102. doi: 10.1504/IJENM.2014.066811
Zhu, Yunxia (2013). The role of Qing (positive emotions) and Li1 (rationality) in Chinese entrepreneurial decision making: a Confucian Ren-Yi wisdom perspective. Journal of Business Ethics, Online First (4), 1-18. doi: 10.1007/s10551-013-1970-1
Zhu, Yunxia and Bargiela-Chiappini, Francesca (2013). Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education. Academy of Management Learning and Education, 12 (3), 380-395. doi: 10.5465/amle.2012.0221
Jiao, Hao and Zhu, Yunxia (2013). Can firms build an innovation-oriented culture in turbulent environments?. Academy of Management Perspectives, 27 (3 (Online only)), 1-3. doi: 10.5465/amp.2013.0105
Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2013). Understanding public relations in China: multiple logics and identities. Journal of Business and Technical Communication, 27 (3), 308-328. doi: 10.1177/1050651913479926
Zhu, Yunxia and Hildebrandt, Herbert W. (2013). Effective persuasion of international business sales letters: an emic-etic perspective. Management International Review, 53 (3), 391-418. doi: 10.1007/s11575-012-0154-z
Jack, Gavin, Zhu, Yunxia, Barney, Jay, Brannen, Mary Yoko, Prichard, Craig, Singh, Kulwant and Whetten, David (2013). Refining, reinforcing and reimagining universal and indigenous theory development in international management. Journal of Management Inquiry, 22 (2), 148-164. doi: 10.1177/1056492612458453
Zhu, Yunxia (2013). A cross-cultural analysis of English and Chinese business faxes: a genre perspective. Iberica, 26 (26), 35-54.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014
Hou, Zhengye and Zhu, Yunxia (2012). An institutional perspective of public relations practices in the Chinese cultural contexts. Public Relations Review, 38 (5), 916-925. doi: 10.1016/j.pubrev.2012.05.002
Zhu, Yunxia and McKenna, Bernard (2012). Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy. Discourse and Society, 23 (5), 525-552. doi: 10.1177/0957926512452971
Ren, Rongwei, Zhang, Wubao and Zhu, Yunxia (2012). What resources do the Chinese firms need for their survival in South China?. International Journal of Business and Globalisation, 8 (2), 207-225. doi: 10.1504/IJBG.2012.045396
Zhang, Allee M. and Zhu, Yunxia (2011). How does vivid language shape investor judgments?. Academy of Management Perspectives, 25 (3), 75-76. doi: 10.5465/AMP.2011.63886531
Zhu, Yunxia (2011). Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings. Text and Talk, 31 (1), 101-125. doi: 10.1515/TEXT.2011.005
Zhu, Yunxia (2011). Practical Confucian wisdom and entrepreneurship development and training. Philosophy of Management, 10 (1), 95-111. doi: 10.5840/pom201110113
Ren, Rongwei and Zhu, Yunxia (2010). Executive compensation: is there a gender gap?. Academy of Management Perspectives, 24 (4), 93-95. doi: 10.5465/amp.2010.55206390
Zhu, Yunxia and Feng, Jianmin (2010). Does the relationship between job satisfaction and job performance depend on culture?. Academy of Management Perspectives, 24 (1), 86-87. doi: 10.5465/amp.2010.50304423
Zhu, Y. (2009). Confucian ethics exhibited in the discourse of chinese business and marketing communication. Journal of Business Ethics, 88 (Supplement 3), 517-528. doi: 10.1007/s10551-009-0299-2
Zhu, Y. and White, C. (2009). Practitioners' views about the use of business email within organizational settings: Implications for developing student generic competence. Business Communication Quarterly, 72 (3), 289-303. doi: 10.1177/1080569909336934
Zhu, Y. (2009). Managing business relationships in New Zealand and China: A semantic perspective. Management International Review, 49 (2), 225-248. doi: 10.1007/s11575-008-0137-2
Zhang, A. M., Zhu, Y. and Hildebrandt, H. (2009). Enterprise networking web sites and organizational communication in Australia. Business Communication Quarterly, 72 (1), 114-119. doi: 10.1177/1080569908330381
Zhu, Yunxia (2009). Market signals about investment decisions: Do managers listen?. Academy of Management Perspectives, 23 (1), 84-85. doi: 10.5465/AMP.2009.37008010
Zhu, Yunxia and Allee, M. Zhang (2008). New technology ventures: What factors lead to success?. Academy of Management Perspectives, 22 (2), 108-109. doi: 10.5465/AMP.2008.32739767
Zhu, Yunxia (2008). Effective signals: How can firms communicate their strategic intent in IPO communications?. Academy of Management Perspectives, 22 (2), 106-108. doi: 10.5465/AMP.2008.32739766
Zhu, Y. (2008). Revisiting relevant approaches for the study of language and intercultural communication. International Journal of English Studies, 8 (2), 25-42.
Zhu, Y. (2008). From cultural adaptation to cross-cultural discursive competence. Discourse & Communication, 2 (2), 185-204. doi: 10.1177/1750481307088483
Zhu, Y. and Wang, B. (2008). The impact of communication and ethnicity on entrepreneurial success and education. International Journal of Business and Globalisation, 2 (3), 265-274. doi: 10.1504/IJBG.2008.017680
Zhu, Y. (2008). New Zealand and Chinese managers' reflections on language use in business settings: Implications for intercultural communication. Language and Intercultural Communication, 8 (1), 50-68. doi: 10.2167/laic178.0
Zhu, Y. and Zhang, A. M. (2007). Understanding guanxi (connections) through business leaders' perspectives. Business Communication Quarterly, 70 (3), 385-389. doi: 10.1177/10805699070700030506
Zhu, Yunxia (2007). What drives differences in reward allocation principles across countries and organizations?. Academy of Management Perspectives, 21 (3), 90-92. doi: 10.5465/amp.2007.26421245
Zhu, Yunxia (2007). Do cultural values shape employee receptivity to leadership styles?. Academy of Management Perspectives, 21 (3), 89-90. doi: 10.5465/amp.2007.26421244
Zhu, Y. (2007). Using authentic cross cultural dialogues to encourage international students' participation in tutorial activities. Business Communication Quarterly, 70 (1), 43-47. doi: 10.1177/108056990707000106
Zhu, Yunxia, McKenna, Bernard and Sun, Zhu (2007). Negotiating with Chinese: Success of initial meetings is the key. Cross Cultural Management: An International Journal, 14 (4), 354-364. doi: 10.1108/13527600710830368
Zhu, Y. and Hildebrandt, H. (2007). Culture, contexts, and communication in multicultural Australia and New Zealand: An introduction. Journal of Asian Pacific Communication, 17 (1), 1-9. doi: 10.1075/japc.17.1.02zhu
Cooke, D., Brown, T. P. and Zhu, Y. (2007). Beyond language: Workplace communication and the L2 worker. Journal of Asian Pacific Communication, 17 (1), 83-103. doi: 10.1075/japc.17.1.06coo
Zhu, Yunxia (2006). Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students. I R A L. International Review of Applied Linguistics in Language Teaching, 44 (3), 265-285. doi: 10.1515/IRAL.2006.012
Zhu, Y., Nel, P. and Bhat, R. (2006). A cross cultural study of communication strategies for building business relationships. International Journal of Cross Cultural Management, 6 (3), 319-341. doi: 10.1177/1470595806070638
Zhu, Y. (2006). Book Review: Intercultural Conversations, by Winnie Cheng, Amsterdam and Philadelphia: John Benjamins, 2003. 274 pages. Hardbound ISBN 90 272 4360 9. Journal of Asian Pacific Communication, 16 (1), 154-158.
Zhu, Yunxia and Ulijn, Jan (2005). Introductory essay: new horizons in cross cultural management. Cross Cultural Management: An International Journal, 12 (3), 4-13. doi: 10.1108/13527600510798042
Ulijn, Jan, Françoise Rutkowski, Anne, Kumar, Rajesh and Zhu, Yunxia (2005). Patterns of feelings in face-to-face negotiation: a Sino-Dutch pilot study. Cross Cultural Management: An International Journal, 12 (3), 103-118. doi: 10.1108/13527600510798097
Zhu, Yunxia, Gareis, Elisabeth, O’Keefe Bazzoni, Jana and Rolland, Deborah (2005). A Collaborative Online Project between New Zealand and New York. Business Communication Quarterly, 68 (1), 81-96. doi: 10.1177/1080569904273715
Zhu, Yunxia, Bhat, Ravi and Nel, Pieter (2005). Building business relationships: a preliminary study of business executives’ views. Cross Cultural Management, 121 (3), 63-84. doi: 10.1108/13527600510798079
Zhu, Yunxia (2004). Intercultural training for organizations: The synergistic approach. Development and Learning in Organizations: An International Journal, 18 (1), 9-11. doi: 10.1108/14777280410510373
Zhu, Yunxia (2003). Book Reviews : Managerial Communication: Bridging Theory and Practice : Charles E. Beck. Upper Saddle River, NJ: Prentice Hall, 1999. 500 pages. Business Communication Quarterly, 66 (4), 125-128. doi: 10.1177/108056990306600414
Bargiela-Chiappini, Francesca, Bülow-Møller, Anne Marie, Nickerson, Catherine, Poncini, Gina and Zhu, Yunxia (2003). Five perspectives on intercultural business communication. Business Communication Quarterly, 66 (3), 73-96. doi: 10.1177/108056990306600308
Yunxia Zhu, (2002). Book Reviews : Interpreting Cultural Differences: The Chal lenge of Intercultural Communication Margaret McLaren. Dereham: Peter Francis Publish ers, 1998. 212 pages. Business Communication Quarterly, 65 (4), 130-134. doi: 10.1177/108056990206500412
Valentine, Deborah and Zhu, Yunxia (2001). In this issue: Using a knowledge-based approach to develop student intercultural competence in industry. Business Communication Quarterly, 64 (3), 102-109. doi: 10.1177/108056990106400311
Yunxia, Zhu (2000). Building knowledge structures in teaching cross-cultural sales genres. Business Communication Quarterly, 63 (4), 49-68. doi: 10.1177/108056990006300405
Zhu, Yunxia (2000). Rhetorical moves in Chinese sales genres, 1949 to the present. Journal of Business Communication, 37 (2), 156-172. doi: 10.1177/002194360003700202
Zhu, Yunxia (2000). Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach. Document Design, 2 (1), 2-7.
Zhu, Yunxia (1997). An analysis of structural moves in Chinese sales letters. Text, 17 (4), 543-566. doi: 10.1515/text.1.1997.17.4.543
Conference Papers
Zhang, Kun, Zhu, Yunxia, Liesch, Peter W., Kriz, Alexandra and Jiao, Hao (2020). A wave-type of real-time translation work: shifting the high-speed-rail scientific frontier in China. Academy of Management Annual Meeting, Online, 7 - 11 August 2020. Briarcliff Manor, NY United States: Academy of Management. doi: 10.5465/ambpp.2020.18350abstract
Ahmad Tajuddin, Siti Nor Amalina, Collie, Natalie and Zhu, Yunxia (2017). Exploring the construction of 'national unity' in Malaysia: Framing analysis of texts and audiences. International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), Kuala Lumpur, Malaysia, September 18-20, 2016. Les Ulis, France: EDP Sciences – Web of Conferences. doi: 10.1051/shsconf/20173300011
Ahmad Tajuddin, S., Collie, N. and Zhu, Y. (2016). Constructing “national unity”: A framing analysis of Malaysian government advertising. ICA 2016: Communicating with Power, Fukuoka Japan, 9 - 13 June 2016.
Xiong, Qi and Zhu, Yunxia (2015). Intercultural communication contexts facing Chinese managers and their competence in MNCs. 75th Annual Meeting of the Academy of Management, Vancouver, Canada, 7-11 August 2015. Briarcliff Manor, NY United States: Academy of Management. doi: 10.5465/ambpp.2015.16725abstract
Zhu, Yunxia and Bargiela-chiappini, Francesca (2014). Interculturality: a new approach to understanding culture in international business. The Power of Words: 74th Annual Meeting of the Academy of Management, Philadelphia, PA, United States, 1-5 August 2014. Academy of Management. doi: 10.5465/AMBPP.2014.14968abstract
Hou, Zhengye, Zhu, Yunxia and Phillips, Nelson (2013). Social capital and institutional entrepreneurship in emerging fields: the empowering role of guanxi in establishing public relations (PR) as an institutional practice in China. 27th Australian and New Zealand Academy of Management Conference (ANZAM), Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.
So, Stuart, Xu, Henry, Rooney, David and Zhu, Yunxia (2013). Enabling of sustainable supply chain management with lean thinking: a study on manufacturing firms in Kyoto protocol signatories. ANZAM Conference 2013: 27th Australian and New Zealand Academy of Management Conference, Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.
Zhu, Yunxia and Fang, Tony (2013). Understanding cross-cultural encounters in initial business negotiation meetings: an emic-etic approach. ANZAM Conference 2013: 27th Australian and New Zealand Academy of Management Conference, Hobart, Australia, 4-6 December 2013. Deakin, ACT, Australia: ANZAM.
Liang, W., Zhu, Y. and Knights, P. (2012). Cultural challenges in Chinese/Australian mining mergers and acquisitions - a CEO's perspective. International Mine Management Conference 2012, Melbourne, Australia, 20-21 November 2012. Melbourne, Australia: AusIMM: Australasian Institute of Mining and Metallurgy.
Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2012). Understanding public relation practices in Chinese organisations: multiple logics and identities. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.
Rongwei, Ren, Zhu, Yunxia and Zhang, John (2010). Resources, capabilities, liability of newness and corporate failure: An empirical study. 3rd Annnual Conference for the Academy of Innovation and Entrepreneurship (AIE2010), Beijing, China, 9-11 July 2010. Beijing, China: China WaterPower Press.
Zhu, Yunxia and McKenna, Bernard (2009). Media Discourse Study About Cross-border Mergers and Acquisitions in Australian Mining Industry. Symposium on English as the Language of Asian Business and Professions (ELABP), The Hong Kong Polytechnic University, 5-6 November 2009.
Zhu, Y. (2009). A review of practical Confucian wisdom and learning organizations. ANZAM 2009 Conference, Melbourne, Victoria, 1-4 December 2009. Melbourne, Victoria: ANZAM Secretariat.
Zhu, Y. (2009). Philosophical underpinnings for equilibrium of values and implications for management education: A response to Harold Leavitt. Briarcliff Manor, N.Y.: Academy of Management. doi: 10.5465/AMLE.2009.41788852
Zhu, Y. (2008). Cross-cultural discursive competence for international management. 22nd ANZAM Conference 2008: Managing in the Pacific Century, Auckland, New Zealand, 2-5 December, 2008. Lindfield, NSW: Australian and New Zealand Academy of Management.
Zhu, Y. and McKenna, B. (2007). Towards a Conceptual Model of Cross-Cultural Competence for Business Communication. 19th Biennial Conference of the World Communication Association: Communication in the 21st Century: Exploring Roots; Expanding Visions, Queensland University of Technology, Brisbane, 27-31 July 2007. Brisbane: World Communication Association.