Dr Claudia Gonzalez
Honorary Lecturer
School of Business
Room 425, Colin Clark (39) St. Lucia Campus
Journal Articles
Alpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda and Piehler, Rico (2021). Branding’s academic–practitioner gap: managers’ views. Journal of Product and Brand Management, ahead-of-print (ahead-of-print), 218-237. doi: 10.1108/jpbm-09-2020-3105
Gonzalez-Arcos, Claudia, Joubert, Alison M., Scaraboto, Daiane, Guesalaga, Rodrigo and Sandberg, Jörgen (2021). “How do I carry all this now?”: understanding consumer resistance to sustainability interventions. Journal of Marketing, 85 (3), 44-61. doi: 10.1177/0022242921992052
Conference Papers
Gonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251
Meath, Cristyn, Gonzalez, Claudia, Navarrete Rojas, Claudia Milena, Nazar, Samira and Griffiths, Andrew (2020). I’m sustainable too! Evidence of isomorphic behaviour following implementation of the Sustainable Development Goals.. European Group for Organization Studies, Hamburg, Germany, 2-4 July 2020.
Scaraboto, Daiane, Joubert, Alison and Gonzalez-Arcos, Claudia (2019). From Banning the Bag to Saving the Turtles: Colliding Logics and Multi-Level Changes in Markets. Bringing Institutional Theory to Marketing Conference, Paris, France, 2019.
Thesis
Gonzalez Arcos, Claudia (2018). Embracing brand complexity: conceptualising and understanding the broad brand concept. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/uql.2018.702