Researcher biography


Associate Professor Jay Weerawardena is a leading researcher in strategic marketing with specialization in the role of dynamic capabilities in innovation-based competitive strategy. Whilst remaining in this primary research area, Jay has expanded into related areas of international marketing strategy and non-profit competitive strategy. Currently he is active in relatively new research areas of business model innovation and big data analytics-led innovation that have gained increased prominence in the strategic marketing field. Jay has extensively published impactful papers in reputed journals, won ARC Discovery grants, edited special issues, represented his core research expertise in editorial boards of reputed journals, delivered keynote and plenary presentations, led special topic sessions, and taken leadership roles in reputed international conferences. These contributions have established Jay a thought leader in ‘dynamic capabilities, innovation and firm competitive strategy’ field.

Overall, Jay has 33 publications in peer reviewed journals of which fifteen (15) are Australian Business Dean’s Council (ABDC) ranked Tier A* and ten (10) are ABDC Tier A. Jay’s work with Gillian Sullivan Mort, [Professor of Marketing at La Trobe University], in social entrepreneurship, innovation and social value creation is internationally recognized and has made a notable contribution to advance this field of research. Jay has co-edited several special issues of internally reputed journals which include the Journal of Business Research (ABDC A) (2020) on ‘business model innovation in social purpose organizations’, Industrial Marketing Management Journal (A*) on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business (A*) (2007) on ‘accelerated internationalization of born global firms’ and the International Journal of Non-profit and Voluntary Sector Marketing on non-profit competitive strategy (2008). Jay has undertaken leadership roles in regional and international conferences. For several consecutive years he chaired the ‘entrepreneurship, innovation and new product development’ track at the Australia New Zealand Marketing Academy (ANZMAC) conference.

During 2014 to 2018 as Discipline Leader of Marketing at the UQ Business School (UQBS) Jay made a notable contribution to the UQBS with several high-value-adding initiatives. In this capacity he also successfully led a team of colleagues to win to host the globally reputed marketing conference, World Marketing Congress 2021 at the UQBS.

Current service roles

Jay currently serves as an elected member of the UQ Academic Board and its Assessment Sub-Committee (ASC)

Current research interests

(1) Social entrepreneurship and social innovation-led dual value creation

(2) Building resilient non-profit brands, business model innovation in social purpose organizations

(3) big data and marketing analytics driven innovation and competitive advantage

(4) Value co-creation in digital context