Book Chapters
Casper Ferm, Lars-Erik, Quach, Sara and Thaichon, Park (2023). Data privacy and artificial intelligence (AI): how AI collects data and its impact on data privacy. Artificial intelligence for marketing management. (pp. 163-174) edited by Park Thaichon and Sara Quach . Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003280392-13
Casper Ferm, Lars-Erik, Thaichon, Park and Quach, Sara (2023). Solutions to artificial intelligence (AI) and privacy: how AI uses data and its accompanying privacy issues. Artificial intelligence for marketing management. (pp. 175-196) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003280392-14
Casper Ferm, Lars-Erik and Thaichon, Patamaporn (2021). Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia. COVID-19, Technology and Marketing. (pp. 59-83) edited by Vanessa Ratten and Park Thaichon. Singapore: Springer Singapore. doi: 10.1007/978-981-16-1442-2_4
Journal Articles
Hamelin, Nicolas, Agrawal, Suchi, Patwa, Nitin, Casper Ferm, Lars-Erik and Thaichon, Park (2021). Package appearance matter: Facial expression and Galvanic Skin Response analysis approach. Journal of Global Scholars of Marketing Science, 31 (4). doi: 10.1080/21639159.2021.1939094
Casper Ferm, Lars-Erik and Thaichon, Park (2021). Value co-creation and social media: investigating antecedents and influencing factors in the U.S. retail banking industry. Journal of Retailing and Consumer Services, 61 102548, 1-12. doi: 10.1016/j.jretconser.2021.102548
Casper Ferm, Lars-Erik and Thaichon, Park (2021). Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: a multi-group analysis utilizing social exchange theory. Journal of Retailing and Consumer Services, 61 102584, 1-11. doi: 10.1016/j.jretconser.2021.102584