Research areas

icon of umbrella and seaBehaviour change in hedonic contexts

The Low Harm Hedonism initiative develops and experimentally tests theory-based interventions to trigger pro-environmental behaviour in hedonic contexts without causing additional expenses to businesses and without negatively impacting the consumer experience. Specifically, we investigate the effectiveness of interventions that use increased enjoyment as the tool for behaviour change.

Contact: Sara Dolnicar

 Learn more about our previous research and proven intervention strategies on the industry insights page.

icon of footprintEnvironmental and economic impact of tourism | Tourism carbon footprinting

This area focuses on the interrelationships of tourism, the wider economy and environmental externality. Specifically, we investigate how tourism economic benefits (jobs and income), resource consumption (water and energy), and environmental pollution (greenhouse gas emissions) are interlinked to inform policy intervention for achieving a better net outcome.

Contact: Ya-Yen Sun

icon of a burgerPromoting plant-based food choices in the tourism and hospitality industry

One of the most effective ways for consumers to be more environmentally friendly is to reduce their consumption of animal products. However, consumers enjoy the taste of meat and are unwilling to eat a plant-based diet when staying in a hotel or visiting a restaurant. We investigate interventions to promote plant-based food choices in the tourism and hospitality industry.

Contact: David Fechner

 Learn more about how carbon emission levels on food menus can affect customer behaviour in this video by Sara Dolnicar.

icon of lightbulb and leafEnvironmentally extended input-output analysis

To assist in emissions reduction efforts, we investigate the use of environmentally extended input-output analysis as a viable approach for tourism businesses to estimate the carbon emissions caused by their activities and suppliers.

Contact: Csilla Demeter

 Learn more about "Environmentally extended input-output analysis" in this CAUTHE conference video by Csilla Demeter.

icon of head and brainPsychological mechanisms of behaviour change

Habit as a psychological driver is a significant barrier to behaviour change and a perpetuating factor of existing behaviour. We investigate the role of habit in tourist behaviour, to increase sustainable behaviours and reduce those which are unsustainable.

Contact: Sarah MacInnes

 Learn more about "The role of habit in tourist behaviour" in this CAUTHE conference video by Sarah McInnes.

Icon of a globeThe role of culture in inducing pro-environmental behaviour

Culture has a significant influence on people’s behaviour in a hedonic environment. We investigate how people from different cultural backgrounds frame their goals during their holidays and design culture-specific interventions to induce pro-environmental behaviour.

Contact: Oscar Yuheng Zhu

 Learn more about the effect of context and culture on plate waste in this video by Sara Dolnicar.

icon of a magnifying glass and dollar signThe (lack of) uptake of initiatives which reduce environmental harm and save cost in hotels

Researchers have identified several interventions which reduce the environmental footprint and operating cost of hotels. Despite the proven ability of these strategies to create environmental and economic benefits a limited number of hotel managers implement these interventions. We investigate barriers to the adoption of interventions by business leaders.

Contact: Sara Dolnicar

corona virus iconLeveraging disruption for more environmentally sustainable tourism

Disruption to the tourism industry can be caused by natural disasters (e.g., COVID-19) or by human intervention. We investigate how we could leverage these events to disrupt people’s normal travel habits and create a more environmentally sustainable tourism industry.

Contact: Oscar Yuheng Zhu

 Learn more about this research area in this video by Oscar Zhu.

If you are interested in collaborating with the Low Harm Hedonism initiative or are considering a PhD in one of our research areas, then please contact us.