Business School

Professor Pierre Benckendorff

Professor
School of Business
Deputy Dean, Graduate School
Graduate School
+61 7 334 60502
Room 451, General Purpose North 3 (39A), St. Lucia Campus
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Researcher biography

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world's leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Publications

Books (3)
Book Chapters (28)
Journal Articles (59)
Conference Papers (30)
Research Reports (11)

Books

Benckendorff, Pierre, Sheldon, Pauline and Fesenmaier, Daniel (2014). Tourism Information Technology. 2nd ed. Wallingford, Oxford, UK: CAB International.
Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2011). Tourist shopping villages: Forms and functions. New York, United States: Routledge. doi: 10.4324/9780203834824
Benckendorff, Pierre, Moscardo, Gianna and Pendergast, Donna (2009). Tourism and generation Y. CABI Publishing.

Book Chapters

Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2023). Value co-creation through technology-mediated experiences. Tourism and the experience economy in the digital era. (pp. 85-100) edited by Xiang Ying Mei. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003335924-9
Spence, Jacqualine , Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-424) edited by Anupama S. Kotur and Saurabh Kumar Dixit . Bingley, United Kingdom: Emerald Publishing .
Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020
Deng, Ruiqi and Benckendorff, Pierre (2022). Technology-enabled learning. Handbook of e-Tourism. (pp. 1687-1713) edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel and Wolfram Höpken. Cham, Switzerland: Springer Nature Switzerland. doi: 10.1007/978-3-030-48652-5_129
Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre (2020). Tourism performing arts development in China. Handbook on tourism and China. (pp. 250-265) edited by Songshan (Sam) Huang and Ganghua Chen. Cheltenham, Glos, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781788117531.00024
Deng, Ruiqi and Benckendorff, Pierre (2020). Technology-enabled learning. Handbook of e-Tourism. (pp. 1-27) edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel and Wolfram Höpken. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-05324-6_129-1
Moscardo, Gianna, Murphy, Laurie, Hughes, Karen and Benckendorff, Pierre (2019). Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. The future past of tourism: historical perspectives and future evolutions. (pp. 188-200) Bristol, United Kingdom: Channel View Publications.
Blackman, Anna and Benckendorff, Pierre (2017). Learning from part-time employment: reflections from Australia. Handbook of Teaching and Learning in Tourism. (pp. 218-230) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00024
Chen, Lynn I-Ling, Scott, Noel and Benckendorff, Pierre (2017). Well-being benefits from mindful experiences. Visitor experience design. (pp. 175-188) edited by Noel Scott, Jun Gao and Jianyu Ma. Boston, MA, United States: CAB International.
Airey, David and Benckendorff, Pierre (2017). Standards, benchmarks and assurance of learning. Handbook of Teaching and Learning in Tourism. (pp. 521-536) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, Unite Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00048
Benckendorff, Pierre and Zehrer, Anita (2017). Preface. Handbook of teaching and learning in tourism. (pp. xxix-xxx) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing.
Benckendorff, Pierre and Zehrer, Anita (2017). The future of teaching and learning in tourism. Handbook of Teaching and Learning in Tourism. (pp. 609-626) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00055
Benckendorff, Pierre and Moscardo, Gianna (2015). Education for sustainability futures. Education for sustainability in tourism. (pp. 271-283) edited by Moscardo, Gianna and Benckendorff, Pierre. Heidelberg, New York, Dordrecht, London: Springer Berlin Heidelberg. doi: 10.1007/978-3-662-47470-9_17
Benckendorff, Pierre and Moscardo, Gianna (2015). Generation Y and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 422-439) edited by Dianne Dredge, David Airey and Michael Gross. Oxon, U. K.: Routledge (Taylor & Francis). doi: 10.4324/9780203763308-47
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2015). The philosophical practitioner and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 55-72) edited by Dianne Dredge, David Airey and Michael J. Gross. New York, NY United States: Routledge. doi: 10.4324/9780203763308-16
Benckendorff, Pierre (2014). Attraction, tourism. Encyclopedia of Tourism. (pp. 1-4) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_12-1
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2013). Understanding tourist shopping village experiences on the margins. Tourism and Souvenirs: Glocal Perspectives from the Margins. (pp. 132-146) edited by Jenny Cave, Lee Jolliffe and Tom Baum. Bristol, United Kingdom: Channel View Publications.
Benckendorff, Pierre and Moscardo, Gianna (2013). Generational cohorts and ecotourism. International handbook on ecotourism. (pp. 135-154) edited by Roy Ballantyne and Jan Packer. Cheltenham, United Kingdom: Edward Elgar.
Pearce, Philip and Benckendorff, Pierre (2013). Benchmarking, usable knowledge and tourist attractions. Knowledge sharing and quality assurance in hospitality and tourism. (pp. 29-52) edited by Noel Scott and Eric Laws. New York, NY, United States: Routledge. doi: 10.4324/9780203051818
Liburd, Janne J., Benckendorff, Pierre and Carlsen, Jack (2012). Tourism and quality of life: How does tourism measure up?. Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. (pp. 105-132) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. New York, United States: Springer. doi: 10.1007/978-94-007-2288-0_7
Benckendorff, Pierre and Pearce, Philip L. (2012). The psychology of events. The Routledge handbook of events. (pp. 165-185) edited by Stephen J. Page and Joanne Connell. Abingdon, Oxon, U.K.: Routledge. doi: 10.4324/9780203803936.ch11
Dolnicar, Sara, Lazarevski, Katie and Yanamandram, Venkat (2012). Quality of life and travel motivations: integrating the two concepts in the Grevillea Model. Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities. (pp. 293-308) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. Dordrecht, Netherlands: Springer. doi: 10.1007/978-94-007-2288-0
Benckendorff, Pierre (2011). Tourism management case study: Skyrail Rainforest Cableway. Contemporary Management. (pp. 481-486) edited by D. Waddell, J.M. George and G.R. Jones. Australia: McGraw-Hill Australia.
Moscardo, Gianna, Murphy, Laurie and Benckendorff, Pierre (2011). Generation Y and travel futures. Tourism and demography. (pp. 87-100) edited by Ian Yeoman, Cathy H. C. Hsu, Karen A. Smith and Sandra Watson. Woodeaton, Oxford: Goodfellow Publishers.
Moscardo, Gianna and Benckendorff, Pierre (2010). Mythbusting: Generation Y and travel. Tourism and Generation Y. (pp. 16-26) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0016
Benckendorff, Pierre and Moscardo, Gianna (2010). Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market. Tourism and Generation Y. (pp. 38-46) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0038
Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2008). Tourist shopping villages: Exploring success and failure. Tourism management: Analysis, behaviour and strategy. (pp. 405-423) edited by Arch G. Woodside and Drew Martin. Wallingford, UK ; Cambridge, MA: CAB International. doi: 10.1079/9781845933234.0405
Benckendorff, Pierre (2006). Attractions megatrends. Tourism business frontiers: Consumers, products and industry. (pp. 200-210) edited by Dimitrios Buhalis and Carlos Costa. Amsterdam; Boston: Elsevier Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50029-8

Journal Articles

Xie-Carson, Li, Magor, Thomas, Benckendorff, Pierre and Hughes, Karen (2023). All hype or the real deal? Investigating user engagement with virtual influencers in tourism. Tourism Management, 99 104779, 104779. doi: 10.1016/j.tourman.2023.104779
Xie-Carson, Li, Benckendorff, Pierre and Hughes, Karen (2023). Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media. Journal of Business Research, 167 114149, 114149. doi: 10.1016/j.jbusres.2023.114149
Zarezadeh, Zohreh Zara, Benckendorff, Pierre and Gretzel, Ulrike (2023). Online tourist information search strategies. Tourism Management Perspectives, 48 101140, 1-12. doi: 10.1016/j.tmp.2023.101140
Xie-Carson, Li, Benckendorff, Pierre and Hughes, Karen (2023). Keep it #Unreal: Exploring Instagram users’ engagement with virtual influencers in tourism contexts user engagement with virtual influencers. Journal of Hospitality and Tourism Research. doi: 10.1177/10963480231180940
Zarezadeh, Zohreh (Zara), Benckendorff, Pierre and Gretzel, Ulrike (2023). Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics. Information Technology and Tourism, 25 (2), 235-257. doi: 10.1007/s40558-023-00250-3
Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2022). How do tourists use metaheuristics for decision-making mediated by smartphones in a destination?. Journal of Travel Research, 62 (8), 1848-1863. doi: 10.1177/00472875221140905
Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2022). From interaction to relationship: rethinking parasocial phenomena in travel live streaming. Tourism Management, 93 104583, 104583. doi: 10.1016/j.tourman.2022.104583
Deng, Ruiqi, Benckendorff, Pierre and Gao, Yifan (2022). Limited usefulness of learning style instruments in advancing teaching and learning. The International Journal of Management Education, 20 (3) 100686, 1-25. doi: 10.1016/j.ijme.2022.100686
Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2021). Travel live streaming: an affordance perspective. Information Technology and Tourism, 23 (2), 189-207. doi: 10.1007/s40558-021-00199-1
Deng, Ruiqi and Benckendorff, Pierre (2021). What are the key themes associated with the positive learning experience in MOOCs? An empirical investigation of learners’ ratings and reviews. International Journal of Educational Technology in Higher Education, 18 (1) 9. doi: 10.1186/s41239-021-00244-3
Nagai, Hayato, Tkaczynski, Aaron and Benckendorff, Pierre J. (2020). Exploring the role of language proficiency and cultural adaptation in travel risk perception: a study of Asian working holiday makers in Australia. Journal of Vacation Marketing, 26 (2), 135676671988024-181. doi: 10.1177/1356766719880249
Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2020). Linking learner factors, teaching context, and engagement patterns with MOOC learning outcomes. Journal of Computer Assisted Learning, 36 (5), 688-708. doi: 10.1111/jcal.12437
Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre J. (2020). Beyond cost–benefit analysis: resident emotions, appraisals and support toward tourism performing arts developments. Current Issues in Tourism, 24 (5), 1-17. doi: 10.1080/13683500.2020.1732881
Patiar, A., Kensbock, S., Benckendorff, P., Robinson, R., Richardson, S., Wang, Y. and Lee, A. (2020). Hospitality students’ acquisition of knowledge and skills through a virtual field trip experience. Journal of Hospitality and Tourism Education, 33 (1), 1-15. doi: 10.1080/10963758.2020.1726768
Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2020). Learner engagement in MOOCs: Scale development and validation. British Journal of Educational Technology, 51 (1) bjet.12810, 245-262. doi: 10.1111/bjet.12810
Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre J. (2019). Segmenting residents based on emotional reactions to tourism performing arts development. Journal of Travel and Tourism Marketing, 36 (8), 877-887. doi: 10.1080/10548408.2019.1657052
Zheng, Danni, Ritchie, Brent W., Benckendorff, Pierre J. and Bao, Jigang (2019). The role of cognitive appraisal, emotion and commitment in affecting resident support toward tourism performing arts development. Journal of Sustainable Tourism, 27 (11), 1-20. doi: 10.1080/09669582.2019.1662029
Benckendorff, Pierre and Shu, Mengya (Lavender) (2019). Research impact benchmarks for tourism, hospitality and events scholars in Australia and New Zealand. Journal of Hospitality and Tourism Management, 38, 184-190. doi: 10.1016/j.jhtm.2018.04.005
Zheng, Danni, Ritchie, Brent W., Benckendorff, Pierre J. and Bao, Jigang (2019). Emotional responses toward Tourism Performing Arts Development: a comparison of urban and rural residents in China. Tourism Management, 70, 238-249. doi: 10.1016/j.tourman.2018.08.019
Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2018). Progress and new directions for teaching and learning in MOOCs. Computers and Education, 129, 48-60. doi: 10.1016/j.compedu.2018.10.019
Backer, Elisa and Benckendorff, Pierre (2018). Australian Honours degrees: the last bastion of quality?. Journal of Hospitality and Tourism Management, 36, 49-56. doi: 10.1016/j.jhtm.2018.08.001
Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2018). Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences. Journal of Hospitality and Tourism Management, 35, 66-74. doi: 10.1016/j.jhtm.2018.03.003
Lohmann, Gui, Pratt, Marlene A., Benckendorff, Pierre, Strickland, Paul, Reynolds, Paul and Whitelaw, Paul A. (2018). Online business simulations: authentic teamwork, learning outcomes, and satisfaction. Higher Education, 77 (3), 1-18. doi: 10.1007/s10734-018-0282-x
Zarezadeh, Zohreh (Zara), Benckendorff, Pierre and Gretzel, Ulrike (2018). Lack of progress in tourist information search research: a critique of citation behaviour and knowledge development. Current Issues in Tourism, 22 (19), 1-15. doi: 10.1080/13683500.2018.1459511
Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2018). Exploring the motivations of Asian working holiday makers travelling to Australia. Tourism Studies, 18, 43-53.
Deng, Ruiqi and Benckendorff, Pierre (2017). A contemporary review of research methods adopted to understand students’ and instructors’ use of Massive Open Online Courses (MOOCs). International Journal of Information and Education Technology, 7 (8), 601-607. doi: 10.18178/ijiet.2017.7.8.939
Jiang, Yawei, Ritchie, Brent W. and Benckendorff, Pierre (2017). Bibliometric visualisation: an application in tourism crisis and disaster management research. Current Issues in Tourism, 22 (16), 1-33. doi: 10.1080/13683500.2017.1408574
Chen, Lynn, Scott, Noel and Benckendorff, Pierre (2017). Mindful tourist experiences: a Buddhist perspective. Annals of Tourism Research, 63, 1-12. doi: 10.1016/j.annals.2017.01.013
Gross, Michael J., Benckendorff, Pierre, Mair, Judith and Whitelaw, Paul A. (2017). Hospitality higher education quality: establishing standards in Australia. Journal of Hospitality and Tourism Management, 30, 4-14. doi: 10.1016/j.jhtm.2017.01.007
Gao, Lihua, Benckendorff, Pierre and Scott, Noel (2015). Trends and Issues in Tourism Education in Australia. Tourism Tribune, 30 (9), 9-13. doi: 10.3969/j.issn.1002-5006.2015.09.001
Filep, Sebastian and Benckendorff, Pierre (2015). Philip L. Pearce: foundation professor of tourism. Anatolia: An International Journal of Tourism and Hospitality Research, 27 (2), 1-8. doi: 10.1080/13032917.2015.1058572
Airey, David, Tribe, John, Benckendorff, Pierre and Xiao, Honggen (2015). The Managerial Gaze: The Long Tail of Tourism Education and Research. Journal of Travel Research, 54 (2), 139-151. doi: 10.1177/0047287514522877
Benckendorff, Pierre and Zehrer, Anita (2014). Career and collaboration patterns in tourism research. Current Issues in Tourism, 19 (14), 1-19. doi: 10.1080/13683500.2014.896320
Benckendorff, Pierre and Zehrer, Anita (2013). A network analysis of tourism research. Annals of Tourism Research, 43, 121-149. doi: 10.1016/j.annals.2013.04.005
Hughes, Karen, Mylonas, Aliisa and Benckendorff, Pierre (2013). Students’ reflections on industry placement: comparing four undergraduate work integrated learning streams. Asia-Pacific Journal of Cooperative Education, 14 (4), 265-279.
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2013). Drivers of change in tourism, hospitality and event management Education: an Australian perspectives. Journal of Hospitality and Tourism Education, 25 (2), 89-102. doi: 10.1080/10963758.2013.805091
Zehrer, Anita and Benckendorff, Pierre (2013). Determinants and perceived outcomes of tourism research collaboration. Tourism Analysis, 18 (4), 355-370. doi: 10.3727/108354213X13736372325830
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul (2012). The philosophic practitioner and the curriculum space. Annals of Tourism Research, 39 (4), 2154-2176. doi: 10.1016/j.annals.2012.07.017
Falk, John H., Ballantyne, Roy, Packer, Jan and Benckendorff, Pierre (2012). Travel and learning: A neglected tourism research area. Annals of Tourism Research, 39 (2), 908-927. doi: 10.1016/j.annals.2011.11.016
Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2012). Environmental attitudes of Generation Y students: Foundations for sustainability education in tourism. Journal of Teaching in Travel and Tourism, 12 (1), 44-69. doi: 10.1080/15313220.2012.650063
Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Pierre (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18 (4), 302-310. doi: 10.1016/j.jretconser.2011.02.004
Benckendorff, Pierre, Moscardo, Gianna and Pendergast, Donna (2009). Introduction. Tourism and Generation Y, Part F1620, ix-xvi.
Ruhanen, Lisa, Scott, Noel, Benckendorff, Pierre and Roberts, Elizabeth (2009). The Student Experience: Applications to tourism and hospitality education. Journal of Hospitality and Tourism Management, 16 (1), 82-83. doi: 10.1375/jhtm.16.1.82
Benckendorff, P. J, Ruhanen, L., and Scott , N. (2009). Deconstructing the student experience: A conceptual framework. Journal of Hospitality and Tourism Management, 16 (1), 84-91. doi: 10.1375/jhtm.16.1.84
Benckendorff, Pierre (2009). Evaluating wikis as an assessment tool for developing collaboration and knowledge management skills. Journal of Hospitality and Tourism Management, 16 (1), 102-112. doi: 10.1375/jhtm.16.1.102
Benckendorff, Pierre, Edwards, Deborah, Jurowski, Claudia, Liburd, Janne J., Miller, Graham and Moscardo, Gianna (2009). Exploring the future of tourism and quality of life. Tourism and Hospitality Research, 9 (2), 171-183. doi: 10.1057/thr.2009.7
Benckendorff, Pierre (2009). Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (1994-2007). Journal of Hospitality and Tourism Management, 16 (1), 1-15. doi: 10.1375/jhtm.16.1.1
Benckendorff, Pierre (2008). Envisioning sustainable tourism futures: An evaluation of the futures wheel method. Tourism and Hospitality Research, 8 (1), 25-36. doi: 10.1057/thr.2008.2
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2007). Exploring word of mouth influences on travel decisions: Friends and relatives vs. other travellers. International Journal of Consumer Studies, 31 (5), 517-527. doi: 10.1111/j.1470-6431.2007.00608.x
Murphy, Laurie, Mascardo, Gianna and Benckendorff, Pierre (2007). Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers. International Journal of Consumer Studies, 31 (5), 517-527. doi: 10.1111/j.1470-6431.2007.00608.x
Murphy, L., Moscardo, G. and Benckendorff, P. (2007). Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46 (1), 5-14. doi: 10.1177/0047287507302371
Murphy, Laurie, Benckendorff, Pierre and Moscardo, Gianna (2007). Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel and Tourism Marketing, 22 (2), 45-59. doi: 10.1300/J073v22n02_04
Murphy, L., Benckendorff, P. and Moscardo, G. (2007). Destination brand personality: visitor perceptions of a regional tourism destination. Tourism Analysis, 12 (5/6), 419-432. doi: 10.3727/108354207783227948
Benckendorff, Pierre J. (2006). An exploratory analysis of planning characteristics in Australian visitor attractions. Asia Pacific Journal of Tourism Research, 11 (1), 43-63. doi: 10.1080/10941660500500683
Benckendorff, Pierre (2006). An exploratory analysis of traveler preferences for airline website content. Information Technology and Tourism, 8 (3-4), 149-159. doi: 10.3727/109830506778690867
Pearce, Philip and Benckendorff, Pierre (2006). Benchmarking, usable knowledge and tourist attractions. Journal of Quality Assurance in Hospitality and Tourism, 7 (1-2), 29-52. doi: 10.1300/J162v07n01_03
Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2005). High tech versus high touch: Visitor responses to the use of technology in tourist attractions. Tourism Recreation Research, 30 (3), 37-47. doi: 10.1080/02508281.2005.11081485
Benckendorff, Pierre J. and Pearce, Philip L. (2003). Australian tourist attractions: The links between organizational characteristics and planning. Journal of Travel Research, 42 (1), 24-35. doi: 10.1177/0047287503253948
Benckendorff, Pierre J. and Black, Neil L. (2000). Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities. Journal of Tourism Studies, 11 (2), 11-21.

Conference Papers

Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2019). Blended Tourism Experiencescape: A Conceptualisation of Live-Streaming Tourism. eTourism Conference (ENTER) - eTourism - Towards a Sustainable Digital Society, Nicosia Cyprus, 30 January - 1 February 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-05940-8_17
Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2017). Understanding learning and teaching in MOOCs from the perspectives of students and instructors: A review of literature from 2014 to 2016. 5th European MOOCs Stakeholders Summit, EMOOCs 2017, Madrid, Spain, 22-26 May 2017. Heidelberg, Germany: Springer Verlag. doi: 10.1007/978-3-319-59044-8_20
Benckendorff, Pierre, Lohmann, Gui, Pratt, Marlene, Reynolds, Paul, Strickland, Paul and Whitelaw, Paul (2015). Enhancing student learning outcomes with simulation-based pedagogies. Australasian Society for Computers in Learning and Tertiary Education (ascilite), Perth, WA, Australia, 29 November - 2 December 2015. Perth, WA, Australia: Australasian Society for Computers in Learning in Tertiary Education.
Benckendorff, Pierre (2015). Using expectation confirmation theory to understand the learning outcomes of online business simulations. Australasian Society for Computers in Learning and Tertiary Education (ascilite), Perth, WA, Australia, 29 November - 2 December 2015. Perth, WA, Australia: Australasian Society for Computers in Learning in Tertiary Education.
Chen, I-Ling (Lynn), Scott, Noel and Benckendorff, Pierre (2014). An exploration of mindfulness theories in Eastern and Western philosophies. CAUTHE Conference 2014, Brisbane, Australia, 10-13 February 2014. Brisbane, Australia: School of Tourism, The University of Queensland. doi: 10.14264/349341
Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2014). Exploring travel risk perceptions among Asian working holiday makers in Australia: a qualitative approach. CAUTHE Conference 2014, Brisbane, Australia, 10-13 February 2014. Brisbane, Australia: School of Tourism, The University of Queensland.
Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2014). Exploring language and communication problems among Asian working holiday makers in Australia. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan, 14-16 May 2014. Kaohsiung City, Taiwan: National Kaohsiung University of Hospitality and Tourism.
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael, Walo, Maree, Weeks, Paul and Whitelaw, Paul (2012). Crises, conundrums and curricula: A new golden age for tourism, hospitality and event management education?. 22nd Annual CAUTHE Conference 2012, Melbourne, Australia, 6-9 February 2012. Melbourne, Australia: CAUTHE.
Day, Michele, Walo, Maree, Weeks, Paul, Dredge, Dianne, Benckendorff, Pierre, Gross, Michael J. and Whitelaw, Paul (2011). Blending the vocational and the liberal: A snapshot of tourism and hospitality undergraduate degrees at Australian universities. Council of Australian University Tourism and Hospitality Educators National Conference, Adelaide, SA, Australia, 8-11 February 2011. Adelaide, SA, Australia: School of Management, University of South Australia.
Moscardo, Gianna, Benckendorff, Pierre and Murphy, Laurie (2011). Exploring patterns of satisfaction and shopping motivation in a tourist shopping village. 42nd Annual Travel and Tourism Research Association (TTRA) International Conference, London, Ontario, Canada, 19-21 June 2011. Whitehall, MI, United States: Travel and Tourism Research Association.
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul (2011). Conceptualising the perfect blend in the tourism and hospitality education curriculum space. Council of Australian University Tourism and Hospitality Educators National Conference, Adelaide, Australia, 8-11 February 2011. Adelaide, SA, Australia: School of Management, University of South Australia.
Benckendorff, Pierre (2010). Exploring the limits of tourism research collaboration: A social network analysis of co-authorship patterns in Australian and New Zealand tourism research. 20th Annual Council for Australian University Tourism and Hospitality Education Conference (CAUTHE 2010), Hobart, Australia, 8-11 February 2010. Hobart, Australia: University of Tasmania.
Benckendorff, Pierre and Blackman, Anna (2010). Learning and earning: What can business students learn from part-time employment. 2010 ACEN National Conference, Perth, WA, Australia, 29 September-1 October, 2010. Rockhampton, Qld, Australia: Australian Collaborative Education Network (ACEN).
Moscardo, Gianna and Benckendorff, Pierre (2010). Sustainable luxury: oxymoron or comfortable bedfellows?. Global Sustainable Tourism, Nelspruit, South Africa, 15-19 November, 2010. South Africa: Tshwane University Of Technology.
Benckendorff, Pierre (2009). Using wikis to help first year students develop collaborative knowledge management skills for tomorrow. Pacific Rim Conference on the First Year in Higher Education, Townsville, QLD, Australia, 29 June -1 July 2008. Brisbane, Qld, Australia: Queensland University of Technology.
Givney, Sarah and Benckendorff, Pierre (2009). The role of local government in developing small tourism enterprises in regional destinations. CAUTHE International Research Conference: See Change: Tourism & Hospitality in a Dynamic World, Fremantle, NSW, Australia, 10-13 February 2009. Perth, WA, Australia: Curtin University.
Benckendorff, Pierre (2009). What do sustainable tourism researchers value? An analysis of citations from the Journal of Sustainable Tourism (1999-2008). Think Tank IX, Singapore, 15-18 June 2009.
Murphy, Laurie, Pearce, Philip, Benckendorff, Pierre and Moscardo, Gianna (2008). Tourist shopping villages: Challenges and issues in developing regional tourism. CAUTHE 2008 Conference, Gold Coast, QLD, Australia, 11-14 February 2008. Gold Coast, QLD, Australia: Griffith University.
Benckendorff, Pierre (2008). Using wikis to enhance the creative collaboration and knowledge management skills of tourism students. Tourism and Hospitality Research, Training and Practice: Where the 'Bloody Hell' Are We?, Gold Coast, QLD, Australia, 11-14 February 2008. Gold Coast, QLD, Australia: Griffith University.
Benckendorff, Pierre (2007). Exploring the flexible learning preferences of tourism and hospitality management students. Past Achievements, Future Challenges : 17th Annual CAUTHE Conference, Manly, Australia, 11-14 February. Sydney: University of Technology.
Benckendorff, P., Moscardo, G. and Murphy, L. (2007). Contrasting online and onsite sampling methods: Results of visitor responses to a destination survey. Beating the Odds with Tourism Research: Travel and Tourism Research Association 38th Annual Conference, Las Vegas, Nevada, U.S.A, 17-20 June. Boise, Idaho, U.S.A.: Travel and Tourism Research Association.
Benckendorff, P. (2007). Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach. Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics and Commerce 3rd Annual Forum, Melbourne, Australia, 9 February 2007. Melbourne: University of Melbourne.
Moscardo, G. and Benckendorff, P. (2007). Misunderstanding Generation Y: Risks for tourism managers. Beating the Odds with Tourism Research: Travel and Tourism Research Association 38th Annual Conference, Las Vegas, Nevada, United States, 17-20 June 2007. Boise, Idaho, United States: Travel and Tourism Research Association.
Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2006). Visitor perceptions of technology use in tourist attraction experiences. Cutting Edge Research in Tourism: New Directions, Challenges and Applications, Guildford, U.K., 6-9 June 2006. Surrey, U.K.: University of Surrey : The School of Management.
Benckendorff, P. (2006). Profiling users of airline web sites based on their content preferences. New frontiers in global tourism: Trends and competitive challenges, Dublin, Ireland, June 18-20 2006. Dublin, Ireland: TTRA.
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2006). Can regional destinations really have a brand personality?. Cutting Edge Research in Tourism: New directions, challenges and applications, Surrey, United Kingdom, 6-9 June 2006. Surrey, United Kingdom: The School of Management, University of Surrey.
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2006). Visitor and stakeholder perceptions of destination brand personality: An analysis of a regional Australian tourism destination. Travel and Tourism Research Association 37th Annual Conference, Dublin, Ireland, 18-20 June 2006. Boise, ID, U.S.A.: Travel and Tourism Research Association.
Benckendorff, Pierre (2006). Approaches to monitoring change in the business environment of tourist attractions. CAUTHE 2006 Conference: To the City and Beyond, Melbourne, VIC, Australia, 6-9 February 2006. Footscray, VIC, Australia: School of Hospitality, Tourism and Marketing, Victoria University.
Murphy, L., Moscardo, G. and Benckendorff, P. (2005). Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia. The three R's: research, results, rewards, New Orleans, Louisiana, United States, 12-15 June 2005. Boise, Idaho, United States: Travel and Tourism Research Association.
Benckendorff, P., Moscardo, G. and Murphy, L. (2005). Contrasting high-tech and high touch experiences in tourist attractions. New Tourism for Asia-Pacific, Goyang, Korea, 7-10 July 2005. Pusan, Korea: Asia Pacific Tourism Association.

Research Reports

Whitelaw, Paul, Benckendorff, Pierre, Gross, Michael, Mair, Judith and Jose, Penny (2015). Tourism, hospitality and events learning and teaching academic standards. Melbourne, VIC, Australia: Victoria University.
Benckendorff, Pierre, Lohmann, Gui, Pratt, Marlene, Reynolds, Paul, Strickland, Paul and Whitelaw, Paul (2015). Online business simulations: good practice guide.
Day, Michele, Walo, Maree, Weeks, Paul, Dredge, Dianne, Benckendorff, Pierre, Gross, Michael J. and Whitelaw, Paul (2012). Analysis of Australian tourism, hospitality and events undergraduate education programs. Issues paper 4 Sydney, NSW Australia: Office for Learning and Teaching.
Benckendorff, Pierre, Whitelaw, Paul, Dredge, Dianne, Day, Michele, Gross, Michael J., Walo, Maree and Weeks, Paul (2012). A stakeholder approach to curriculum development in tourism, hospitality and events (TH&E) education. Issues paper 3 Sydney, NSW Australia: Office for Learning and Teaching.
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2012). Influences on Australian tourism, hospitality and events undergraduate education. Issues Paper No.2 Sydney, Australia: Department of Industry, Innovation, Science, Research and Tertiary Education.
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2012). Key issues in tourism, hospitality and events curriculum design and development. Issues Paper No.1 Sydney, Australia: Department of Industry, Innovation, Science, Research and Tertiary Education.
Benckendorff, Pierre (2004). Planning systems in Australian tourist attractions : A qualitative study of attraction operators. Townsville, Australia: James Cook University, School of Business.
Benckendorff, Pierre (2004). Forces shaping the future of Australian tourist attractions : Trends and challenges leading up to 2020. Townsvile, Australia: James Cook University, School of Business.
Benckendorff, Pierre J. (2001). Planning for the future: A study of Australian tourist attractions : Summary report. Townsville, Australia: James Cook University, School of Business.
Benckendorff, Pierre (2001). Marketing on the internet: A guide for tourist attractions. Townsville, Australia: James Cook University, School of Business.
Benckendorff, Pierre (1999). Destination marketing on the internet: A guide for Australia’s Regional Tourism Authorities. Tourism Program Townsville, Qld., Australia: James Cook University of North Queensland.