Associate Professor Sunil Venaik
Associate Professor
School of Business
+61 7 344 34397
Room 535, Joyce Ackroyd Building, St. Lucia Campus
Researcher biography
Sunil's research focuses on issues in international business for small and large firms.
Sunil Venaik's teaching and research interests include international business management, doing business in Asia, global marketing, marketing management, and market research. He is one of the top one percent of international business researchers worldwide in the last 50 years, based on his research publications in the Journal of International Business Studies (JIBS), and for which he was awarded a silver medal by JIBS. Sunil graduated from the Indian Institute of Technology Kharagpur, the Indian Institute of Management Ahmedabad, and the Australian Graduate School of Management in the University of New South Wales. He is ex-faculty of the Indian Institute of Management Ahmedabad, and was awarded Visiting Fellowships by the National University of Singapore, INSEAD Fontainebleau France, Stockholm Business School in Sweden, the Indian Institute of Management, Udaipur, and the Australian National University. Sunil has extensive experience in case based teaching and learning and has taught courses in the Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia, India and Singapore. Sunil has broad managerial experience in industry including as the CEO of a medium size enterprise and consulted with national and multinational firms. Sunil has presented papers at reputed international conferences and published widely in The Conversation and in scholarly journals including Journal of International Business Studies, Journal of World Business, Organization Science, Organization Studies, European Journal of Marketing, Management International Review, Journal of Business Research, International Business Review, International Marketing Reveiw, Cross Cultural Management, Management Learning, Australian Journal of Management, Australasian Marketing Journal, Australian Economic Papers, and Economic and Political Weekly.
Publications
Books
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Management research, international business, and national culture: Evaluating Hofstede and GLOBE. New York, NY United States: Routledge. doi: 10.4324/9781003220732
Midgley, David, Venaik, Sunil and Christopoulos, Demetris (2023). A new theory of cultural archetypes: capturing global unity and local diversity. Cham, Switzerland: Springer. doi: 10.1007/978-3-031-24482-7
Book Chapters
Richter, Nicole F., Hauff, Sven, Midgley, David F. and Venaik, Sunil (2024). Cultural archetypes. Elgar Encyclopedia of Cross-Cultural Management. (pp. 1-5) Edward Elgar Publishing. doi: 10.4337/9781803928180.ch01
Venaik, Sunil, Midgley, David and Devinney, Timothy (2024). Integration–responsiveness framework. Encyclopedia of International Strategic Management. (pp. 168-173) Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781800884045.ch46
Midgley, David F., Venaik, Sunil and Christopoulos, Demetris (2018). Culture as a Configuration of Values: An Archetypal Perspective. Research in Experimental Economics. (pp. 63-88) Bingley, United Kingdom: Emerald Publishing Limited. doi: 10.1108/s0193-230620180000020004
Datla, Vani Vishwanadh Varma, Iyer, Adith, Deshpande, Akshay and Venaik, Sunil (2017). Flipkart. How Asian brands soar II: lessons from world's top 10 Asian cases. (pp. 49-84) edited by Chung K. Kim, Myung-Soo Lee and Mina Jun. Seoul, Republic of Korea: Academy of Asian Business.
Venaik, S. (2006). Small and medium enterprises in the global economy: Strategies for sustaining competitive advantage. Leading Economic and Managerial Issues Involving Globalisation. (pp. 197-211) edited by Jacques-Marie Aurifeille, Serge Svizzero and C. A. Tisdell. Hauppage, N.Y. U.S.A.: Nova Science Publishers.
Venaik, S., Midgley, D. F. and Devinney, T.M. (2004). Dual paths to multinational subsidiary performance: Networking to learning and autonomy to innovation. Creating Value through International Strategy. (pp. 130-144) edited by A. Arino, P. Ghemawat and J.E. Ricart. New York: Palgrave Macmillan. doi: 10.1057/9780230005563
Ray, P. and Venaik, S. (2004). Overseas research and development and appropriation of intellectual property rights in transnational corporations. South Asia in the Era of Globalization: Trade, Industrialization and Welfare. (pp. 45-57) edited by M. Bhattacharya, R. Smyth and M. Vicziany. New York: Nova Science.
Devinney, T. M., Midgley, D. F. and Venaik, S. (2003). Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm. International Business and the Eclectic Paradigm: Developing the OLI Framework. (pp. 152-173) edited by J. Cantwell and R. Narula. UK: Routledge.
Venaik, Sunil (1998). Equity joint ventures by firms seeking technology from MNCs. Globalization, privatization and the free market economy. (pp. 150-165) edited by C. P. Rao. London: Quorum.
Journal Articles
Acharya, Shruti, Aechtner, Thomas, Dhir, Sanjay and Venaik, Sunil (2024). Vaccine hesitancy: a structured review from a behavioral perspective (2015-2022). Psychology, Health & Medicine, ahead-of-print (ahead-of-print), 1-29. doi: 10.1080/13548506.2024.2417442
Acharya, Shruti, Aechtner, Thomas, Venaik, Sunil and Dhir, Sanjay (2024). Bibliometric analysis of vaccine hesitancy research from behavioural perspectives (2015-2022). Journal of Risk Research, 27 (2), 238-253. doi: 10.1080/13669877.2024.2317318
Shen, Suqin, Venaik, Sunil and Liesch, Peter (2023). A novel model linking UN SDGs with international experience and firm performance. International Business Review, 33 (5) 102170, 1-14. doi: 10.1016/j.ibusrev.2023.102170
Shen, Suqin, Venaik, Sunil and Zhu, Yunxia (2023). A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation. Management International Review, 63 (4), 561-601. doi: 10.1007/s11575-023-00509-1
Venaik, Sunil, Midgley, David F. and Christopoulos, Demetris (2021). Do within-subject standardized indices of societal culture distort reality? An illustration with the national Tightness culture scale. Journal of World Business, 56 (5) 101242, 101242. doi: 10.1016/j.jwb.2021.101242
Banerjee, Shantanu, Venaik, Sunil and Brewer, Paul (2019). Analysing corporate political activity in MNC subsidiaries through the integration-responsiveness framework. International Business Review, 28 (5) 101498, 101498. doi: 10.1016/j.ibusrev.2018.04.001
Venaik, Sunil and Brewer, Paul (2019). Looking beyond national differences: cultural consensus between Confucian and Anglo societies. Australian Journal of Management, 44 (3), 031289621984430-406. doi: 10.1177/0312896219844301
Banerjee, Shantanu and Venaik, Sunil (2019). Correction to: The Effect of Corporate Political Activity on MNC Subsidiary Legitimacy: An Institutional Perspective (Management International Review, (2018), 58, 5, (813-844), 10.1007/s11575-017-0324-0). Management International Review, 59 (1), 201-201. doi: 10.1007/s11575-018-0366-y
Venaik, Sunil and Midgley, David F. (2019). Archetypes of marketing mix standardization-adaptation in MNC subsidiaries: Fit and equifinality as complementary explanations of performance. European Journal of Marketing, 53 (2), 366-399. doi: 10.1108/EJM-11-2017-0861
Banerjee, Shantanu and Venaik, Sunil (2018). The Effect of Corporate Political Activity on MNC Subsidiary Legitimacy: An Institutional Perspective (vol 58, pg 813, 2018). Management International Review, 58 (6), 1027-1027. doi: 10.1007/s11575-018-0356-0
Banerjee, Shantanu and Venaik, Sunil (2017). The effect of corporate political activity on MNC subsidiary legitimacy: an institutional perspective. Management International Review, 58 (5), 1-32. doi: 10.1007/s11575-017-0324-0
Venaik, Sunil and Brewer, Paul (2016). National culture dimensions: the perpetuation of cultural ignorance. Management Learning, 47 (5), 563-589. doi: 10.1177/1350507616629356
Venaik, Sunil, Nason, Emily M., Wang, Joyce Linghua, Leelapanyalert, Kannika and Hong, Bryan (2016). How to write a powerful case study?: Emerging issues for a case study and writing in Asia. Academy of Asian Business Review, 2 (2), 13-30.
Venaik, Sunil and Midgley, David F. (2015). Mindscapes across landscapes: Archetypes of transnational and subnational culture. Journal of International Business Studies, 46 (9), 1051-1079. doi: 10.1057/jibs.2015.11
Venaik, Sunil and Brewer, Paul (2015). The common threads of national cultures. Australasian Marketing Journal, 23 (1), 75-85. doi: 10.1016/j.ausmj.2014.12.001
Mukhopadhaya, Pundarik and Venaik, Sunil (2014). Old-age income insecurity in Singapore: a problem of non-inclusive development. Australian Economic Papers, 53 (3), 184-206. doi: 10.1111/1467-8454.12035
Brewer, Paul and Venaik, Sunil (2014). The ecological fallacy in national culture research. Organization Studies, 35 (7), 1063-1086. doi: 10.1177/0170840613517602
Venaik, Sunil and Brewer, Paul (2013). Critical issues in the Hofstede and GLOBE national culture models. International Marketing Review, 30 (5), 469-482. doi: 10.1108/IMR-03-2013-0058
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014
Brewer, Paul and Venaik, Sunil (2012). On the misuse of national culture dimensions. International Marketing Review, 29 (6), 673-683. doi: 10.1108/02651331211277991
Brewer, Paul and Venaik, Sunil (2011). Individualism-Collectivism in Hofstede and GLOBE. Journal of International Business Studies, 42 (3), 436-445. doi: 10.1057/jibs.2010.62
Brewer, Paul and Venaik, Sunil (2010). GLOBE practices and values: A case of diminishing marginal utility?. Journal of International Business Studies, 41 (8), 1316-1324. doi: 10.1057/jibs.2010.23
Venaik, Sunil and Brewer, Paul (2010). Avoiding uncertainty in Hofstede and GLOBE. Journal of International Business Studies, 41 (8), 1294-1315. doi: 10.1057/jibs.2009.96
Coltman, T., Devinney, T. M., Midgley, D. F. and Venaik, S. (2008). Formative versus reflective measurement models: Two applications of formative measurement. Journal of Business Research, 61 (12), 1250-1262. doi: 10.1016/j.jbusres.2008.01.013
Ray, P. K. and Venaik, S. (2008). Foreign ownership and subsidiary performance: Impact on research and exports?. Economic & Political Weekly, 43 (39), 57-65.
Venaik, S., Midgley, D. F. and Devinney, T. M. (2005). Dual paths to performance: the impact of global pressures on MNC subsidiary conduct and performance. Journal of International Business Studies, 36 (6), 655-675. doi: 10.1057/palgrave.jibs.8400164
Venaik, Sunil, Midgley, David F. and Devinney, Timothy M. (2004). A new perspective on the integration responsiveness pressures confronting multinational firms. Management International Review, 44 (1 (Special issue)), 15-48.
Ray, Pradeep Kanta and Venaik, Sunil (2001). Foreign Firms and Local Linkages: Multinational affiliates and local enterprises in India - a comparative study. Economic and Political Weekly, 36 (46-47), 4385-4391.
Devinney, Timothy M., Midfgley, David F. and Venaik, Sunil (2000). The organizational imperative and the optimal performance of the global firm: Formalising and extending the integration-responsiveness framework. Organization Science, 11 (6), 674-695.
Conference Papers
Midgley, David and Venaik, Sunil (2013). Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. 55th Annual Meeting of the Academy of International Business, Istanbul, Turkey, 3-6 July 2013. East Lansing, MI, United States: AIB Executive Secretariat.
Venaik, Sunil and Brewer, Paul (2013). The (IR)Relevance of national culture dimensions in marketing. 5th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, India, 9-11 January 2013. Vastrapur, Ahmedabad: Indian Institute of Management.
Brewer, Paul and Venaik, Sunil (2013). National culture dimensions are national, not individual. AIBSEAR 2013: Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December, 2013.
Brewer, Paul and Venaik, Sunil (2012). National culture versus individual culture: The importance of the ecological fallacy. AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
Midgley, David F. and Venaik, Sunil (2012). Marketing management in MNC subsidiaries: An archetypal analysis. AIB 2012 Annual Meeting, Washington DC, USA, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
Brewer, Paul and Venaik, Sunil (2012). The ecological fallacy in culture research. ANZIBA Annual Conference 2012, Adelaide, SA, Australia, 12-14 April 2012. Adelaide, SA, Australia: ANZIBA.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.
Brewer, P. and Venaik, S. (2010). Collectivism in the GLOBE culture study. ANZIBA Annual Conference, Sydney, Australia, 15-17 April 2010. Sydney, NSW, Australia: Academy of International Business.
Venaik, Sunil and Brewer, Paul (2010). Individualism-collectivism in Hofstede and GLOBE. 2010 Academy of International Business: "International Business in Tough Times", Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, USA: Academy of International Business.
Banerjee, S., Brewer, P. and Venaik, S. (2009). An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performance. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.
Pradeep, K. R. and Venaik, S. (2009). The impact of foreign forms' knowledge creation in host countries: The case of India. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.
Banerjee, S. and Venaik, S. (2008). Developing an empirical study of MNE subsidiaries' corporate political activities: Relationships with subsidiary characteristics, environment and performance. 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 20 June - 3 July, 2008. East Lansing, MI: Academy of International Business.
Venaik S. and Brewer, P. A. (2008). Contradictions in national culture: Hofstede vs GLOBE. 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 20 June - 3 July, 2008. East Lansing, MI: Academy of International Business.
Banerjee, S. and Venaik, S. (2006). Pursuing firms' success through corporate political activity: Some theoretical considerations. 32nd EIBA Annual Conference, Fribourg, Switzerland, 7-9 December, 2006. Fribourg, Switzerland: European International Business Academy.
Venaik, S. and Ray, P. K. (2006). The impact of foreign ownership on R&D, exports and royalties: A study of MNCs from the perspective of subsidiary stakeholders. The Fifth NIILM International Conference, New Delhi, India, 28-30 December 2006. New Delhi, India: Global Business and Marketing Association, NILLM Centre for Management Studies.
Ray, Pradeep K. and Venaik, Sunil (2006). Contribution of MNCs to subsidiary stakeholders. Annual Meeting of the Academy of International Business, Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.
Ray, P. and Venaik, S. (2005). Knowledge creation in MNC subsidiaries and benefit sharing with host countries. Annual Meeting of the Academy of International Business, Quebec, Canada, 9-12 July, 2005. East Lansing, MI: Academy of International Business.
Ray, P. and Venaik, S. (2005). The contribution of transnational corporations to a host nation's knowledge economy. The 2005 Australia and New Zealand International Business Academy (ANZIBA) Conference, Melbourne, Australia, 10-11 November 2005. Melbourne, Australia: Australia and New Zealand International Business Academy (ANZIBA).
Venaik, S. and Ray, P. (2004). Hierarchies and consumer illfare: Governance issues in recorded music industry. 30th EIBA Annual Conference, Ljubljana, Slovenia, 5-8 December 2004. Brussells, Belgium: European International Business Academy (EIBA).
Venaik, S., Midgley, D. F. and Devinney, T.M. (2004). Market strategies of MNCs in emerging economies: A study of MNC subsidiaries in India. 30th EIBA Annual Conference, Ljubljana, Slovenia, 5-8 December 2004. Brussells, Belgium: European International Business Academy (EIBA).
Venaik, S., Midgley, D. F. and Devinney, T.M. (2003). Firms as seminaries: Environmental and organizational influences on learning, innovation and performance. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.
Venaik, S. and Ray, P. (2003). Virtual transnational corporations: Redefining the economic geography of international partnerships in the new world economic order. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.
Working Paper
Venaik, S. (2007). Social enterprises: a short note. Working Paper. UQ Business School, The University of Queensland.