Journal Articles
Chen, Siyun, Ponomarenko, Veronika, Xiao, Tingwen, Lv, Linxiang and Liu, Guanrong (2024). Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements. Psychology and Marketing, 41 (4), 899-915. doi: 10.1002/mar.21958
Lei, Sut Ieng, Liu, Guanrong, Shen, Haili, Ye, Shun and SiTou, Chi Fai (2022). An integrated model of customers’ intention to reuse information service: what’s new for conversational agents?. Tourism Analysis, 28 (4), 527-543. doi: 10.3727/108354222x16695905601997
Liu, Guanrong, Lei, Soey Sut Ieng and Law, Rob (2022). Enhancing social media branded content effectiveness: strategies via telepresence and social presence. Information Technology and Tourism, 24 (2), 245-263. doi: 10.1007/s40558-022-00225-w
Conference Papers
Yu, Jing (Jasper) and Liu, Guanrong (2023). Disentangling the dynamics of ecogamification platforms: a triadic perspective. Asia-Pacific CHRIE 2023 Conference, Clark, Philippines, 25-27 May 2023.
Liu, Guanrong, Tosun, Cevat and Caner, Calışkan (2022). Insights for live-streaming commerce in tourism products: utilization of psychophysiological methods. Asia-Pacific CHRIE 2022, Malaysia, 23-25 May 2022.
Liu, Guanrong, Agyeiwaah, Elizabeth and Lei, Sut Ieng (2020). The impact of social media content on purchase intentions – the role of telepresence and social presence. 18th Asia-Pacific CHRIE 2020, Hong Kong, China, 27-28 October 2020. Hong Kong, China: CHRIE.