Journal Articles
Lei, Soey Sut Ieng, Wu, Don, Liu, Gus Guanrong and Law, Rob (2025). Customizing customer journey in hotels: a focus on human touch. International Journal of Hospitality Management, 124 103956, 1-11. doi: 10.1016/j.ijhm.2024.103956
Lv, Linxiang, Liang, Yongheng, Chen, Siyun, Liu, Gus Guanrong and Liao, Jiancai (2025). Good deeds deserve good outcomes: Leveraging generative artificial intelligence to reduce tourists' avoidance of ethical brands embracing stigmatized groups. Annals of Tourism Research, 110 103889, 1-13. doi: 10.1016/j.annals.2024.103889
Liu, Gus Guanrong, Benckendorff, Pierre and Walters, Gabby (2024). Human–Robot interaction research in hospitality and tourism: trends and future directions. Tourism Review, 80 (4), 847-870. doi: 10.1108/tr-04-2024-0266
Lv, Linxiang, Chen, Siyun, Liu, Gus Guanrong and Benckendorff, Pierre (2024). Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing. International Journal of Hospitality Management, 123 103914, 1-9. doi: 10.1016/j.ijhm.2024.103914
Lv, Linxiang, Liu, Guanrong (Gus), Zhou, Wanru and Yu, Jing (Jasper) (2024). Morality or hypocrisy: the effect of hotel sustainability labels varies across different online review valence. International Journal of Hospitality Management, 122 103838, 103838. doi: 10.1016/j.ijhm.2024.103838
Yu, Jing (Jasper), Hu, Jingjing (Judy), Liu, Guanrong (Gus), Jiang, Wenyuan and Walters, Gabby (2024). Not just a game: understanding eco-gamification in sustainable destination development. Journal of Hospitality and Tourism Management, 60, 10-21. doi: 10.1016/j.jhtm.2024.06.005
Lv, Linxiang, Chen, Siyun, Liu, Gus Guanrong and Chen, Mingwen (2024). Alleviating Travelers’ Privacy Concern in Personalized Recommendations Through Perceived Information Autonomy: Strategies via Hedge Words and Communication Styles. Journal of Travel Research, 1-15. doi: 10.1177/00472875241268511
Lv, Linxiang, Kang, Khloe Qi and Liu, Guanrong (Gus) (2024). Prick “filter bubbles” by enhancing consumers' novelty‐seeking: The role of personalized recommendations of unmentionable products. Psychology and Marketing, 41 (10), 2355-2367. doi: 10.1002/mar.22057
Chen, Siyun, Ponomarenko, Veronika, Xiao, Tingwen, Lv, Linxiang and Liu, Guanrong (2024). Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements. Psychology and Marketing, 41 (4), 899-915. doi: 10.1002/mar.21958
Lei, Sut Ieng, Liu, Guanrong, Shen, Haili, Ye, Shun and SiTou, Chi Fai (2022). An integrated model of customers’ intention to reuse information service: what’s new for conversational agents?. Tourism Analysis, 28 (4), 527-543. doi: 10.3727/108354222x16695905601997
Liu, Guanrong, Lei, Soey Sut Ieng and Law, Rob (2022). Enhancing social media branded content effectiveness: strategies via telepresence and social presence. Information Technology and Tourism, 24 (2), 245-263. doi: 10.1007/s40558-022-00225-w
Conference Papers
Yu, Jing (Jasper) and Liu, Guanrong (2023). Disentangling the dynamics of ecogamification platforms: a triadic perspective. Asia-Pacific CHRIE 2023 Conference, Clark, Philippines, 25-27 May 2023.
Liu, Guanrong, Tosun, Cevat and Caner, Calışkan (2022). Insights for live-streaming commerce in tourism products: utilization of psychophysiological methods. Asia-Pacific CHRIE 2022, Malaysia, 23-25 May 2022.